Creativity

What distinguishes effective managers and

leaders from others?
• Quick in problem solving
• Initiative in implementing solutions

Creativity?
• Ability to think fluently and in unusual ways when faced with problem
•Need to deliver 10,000 motorcycle to a dealer in
another country by the end of the month. Now only 5
days left and rear view mirrors for each motorcycle need
to be fitted.
•The problem is that the vendor has not supplied all the
mirrors yet. He has sent 5000 mirrors at the beginning
of the month and promised that he will send the rest
around the month end.
•Now the supplier says he cannot. What will you do?
About naukri.com
• Creativity can be nurtured and developed in a free and cordial
atmosphere
• Brain storming
• Team problem solving
• Creativity as culture
Components of Creativity – J.P. Guilford
•Fluency – speed with which a person produces number of
responses to a problem
•Flexibility – ability to shift gears
•Originality – infrequent and unique
•Elaboration – ability to follow the general idea
•Sensitivity to problems
•Ability to redefine problems – simple and clear way
Indicators of creativity
Activity: 1 minute
• Usage of paper cups
• Usage of straw (used for drinks)
Indicators of creativity
• Coming up with numerous ideas and solutions when faced with
problem
• Looking for new ways of doing things
• Quick in adopting and approving innovation
• Appreciating others ideas
• Willingness to revise one’s earlier views
• Being able to elaborate on a project with relevant details
• https://www.youtube.com/watch?v=Q2S4fIdfemY – zoho
• Case Study on Zoho
Creativity can be developed through
• Brainstorming
• Making project plans
• Assessing yourself – psychometric test, questionnaire
• Using force field analysis
Impediments to Creativity
• Intolerance for ambiguity and unwillingness to try anything new
• Overwhelming desire for conformity
• Stereotyping
• Fear of failure
• Resource Myopia – inability to see what is available around you
• Tendency to feel upset in the event of negative feedback