FB11 – Midterm Exam

Individual Assignment Outline

Word count. 1800-2000 words Weighting: 20% Due date: See Unit Schedule Assignment 1
submission details

 All pages should include your name and student number in the document footer
 All references should be appropriately cited using the Harvard style
 Submit your assignment report as a Microsoft Word document and your spreadsheet in
Microsoft Excel format.
 Save your file as follows: [student nam_Midterm.filetype] e.g. Vu Nam Anh _Midterm.docx and
Vu Nam Anh _Midterm.xlsx
 Submit your assignment via the Canvas > Assignments > Midterm (individual)

Business Scenario Requirements

Several small business scenarios with accompanying raw data sets are available to you (via the unit
website). All of which require a detailed business analysis and the development of a mock-up business
web site. Your task is to choose one of these scenarios for which you will complete the tasks as detailed
in Parts A and B. The business scenarios include;

1. OZ Attitude Clothing Company – With three local stores, they now wish to develop a more
mature online presence to promote and sell their products to a national ma

2. Penguin Air – Penguin Air Pty Ltd is an airline based in Moorabbin Airport Australia. Penguin
Air offers regular services to select regional centres within Victoria and a regular service to Flinders
Island.

3. Top Deal Auto– A car dealership that has been operating since 1972, this business has had a web
siteformanyyearsbutnowtheywishtodevelopa morematureonlineandmobilepresence.

Your tasks (Main Report Specifications)

This assignment is essentially a two-part assignment; the first part of the assignment will concentrate on
the analysis of the business and the type of data the business uses on a daily basis.

Part A: Upon selecting one of the scenarios, you are required to complete the following requirements.

 Industry background: Review the industry involved in the chosen data set and provide a brief
yet comprehensive overview of that industry sector, including brief history*, current
environment* and transformations* and future scope* (See Main Submission Requirements
/Structure for report layout)
 Customer Identification: Identify their target audience (customer demographics) and value
proposition. Using the following analysis methods to conduct an analysis of the chosen business.

o SWOT analysis
 o Porters 5 forces.

 Excel Tasks and Findings: Complete the unfinished spreadsheets with appropriate field
labels. Also, where necessary provide additional columns (with appropriate formulas) to meet
the information gathering needs of the business. Then use the spreadsheet data to identify
three (3) trends or insights that a manager can identify to gain a competitive advantage or to
improve the efficiency of the business. Add these findings to your report (add visuals if
required).

Part B: The second part of the assignment will be mainly focused on developing a non-functioning
business mobile apps mock-up. As a designer, you may consult with your tutor to ensure you accurately
reflect the requirements of your proposed design. You must also consider basic design principles to
justify your design and user interface.

 Design a minimum of three (3) main prototype pages for your proposed apps.
 Identifythree(3)additionalcustomertoolsandorengagementmethodsthewebsitecanusetoi
ncreaseits competitive advantage.

Your assignment should be presented in the form of a comprehensive report with images to support
your statements and proposed designs. It is also expected that the report will also include references
from sources external to the ones already provided.

Main Submission Requirements/Structure

The structure of your report should include the following:

 Executive Summary #
 Table of Contents #
 Introduction

Part A: Evaluations of the business:

 Industry Background
 Target audience identification
 Value proposition
 SWOT analysis and discussion
 Porters 5 forces Analysis outcomes review Table creation and discussion

 Complete the unfinished spreadsheets with appropriate column labels.

 With the use of a formula complete the “Wholesale Price”* column.*
 Create a new column (with a formula) to show “Retail Sales Total” for each product. *
 Add screen shots (2 min) of the spreadsheet to the appendix section. One (1) of the screenshots
must be of the formula view of the spreadsheet.
 Discuss the three (3) identified trends discovered from the spreadsheet data.

Part B: Information Portal design:

  Design review and justification
 Main Apps designs (x3)
 Discussion on additional customer engagement techniques.
 Conclusion (provide a summary and any additional recommendations)
 Include an appendix #
 Reference List #

Report Expectations

• The word expectation for this assessment is to be within the 1800 to 2000 word range.

• This assignment is an individual assessment item only (not group work).

• Report items marked with a “ #” do not count towards the final word count.

Submission Requirements

The submission must be your own work, that is, it must be the result of your own readings, thoughts and
discussion, and the expression of the ideas must be yours. Editorial assistance is permitted, but should
be limited to such matters as assistance with grammar and syntax, and suggestions for improving clarity
of expression.