Jewellery design

Portfolio
Vanshika Bubna
Content:

Project 1: The Ottoman Revival

Project 2: Internship Work

Project 3: Sartaj

Project 4: The Prorsus Pendant

Miscellaneous: Hand & Procreate Renders

 Project 1:
The ottoman
revival
Design Brief
Image of The design a range of high-end ne jewellery for Boucheron, inspired from the ancient

final architecture and culture of the Middle East. The designs must be made for Boucheron’s client
all over the world but should focus on the Middle East market where the brand’s popularity and

product sales are growing. The product should re ect the architecture or culture of Middle East but at
the same time be highly contemporary for the modern audience. The designs should follow
Boucheron’s design language, and could incorporate the following:

1. Multi-wear 4. Modernising tradition

2. Incorporating unusual materials 5. Creating emotion

3. Unique techniques and innovation

Client profile
The collection is supposed to ful l the aesthetic needs of a young, bold, and vibrant woman who
loves to step out of the monotony and stand out of the crowd.
They love to wear exclusive designer jewellery and do not hesitate to go dramatic on their appeal of
being free spirited and open to change. These women are self dependent and do not hesitate to
show the world that they are unique in their own way.

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Brand research board

Moodboard & inspiration
Ideation
Final products & Detailing
(To be continued)
 Project 2:
Internship at

Uma ornaments is a B2B diamond jewellery manufacturing company. In my 2 months

Internship, I worked as a manual jewellery designer and visual merchandiser. I had to
design commercially viable diamond jewellery based on the given parameters.

 1 Brief:
Category: Light weight tikda bangles
Weight Band (Gold): 10-20g
Weight Band (Diamonds): 3 carat (Max)

“Simple yet intriguing- Feel the sound of the

ocean waves with this timeless creation.”

Inspiration: Waves
- Minimal
- Curves
- Abstract

13.97
1.77

 21
2.68
Making diamond composites to make the bangles
commercially viable and give a look of a single big diamond.

10.2
0.58
Key Words:
- Geometric
- Leafy
- Curves
- Minimal

16.4
1.29

“Less has always been more! Classic

designs that capture the gaze”

Technical details
 2 Brief:
Category: Modern string necklaces
Weight Band (Gold): 50-60g
Weight Band (Diamonds): 10 carat (Max)
Key Words:
-
-
-
-
Geometric
Modern
Linkages
Minimal

“Breaking the barriers- modernising

traditional silhouettes that serve
elegance and simplicity.”

- Using pressure setting to make it look like a

single diamond and at the same time reduce the
budget of the product.
- Using modern chain linkages to break the
traditional look of chained necklaces.

53.9g 52g
8.61 6.19

 Series of double
lined bracelets &
bangles with
photoshoot
(To be continued)

 Project 3:

Sartaj
Design Brief
To design a turban ornament for the modern groom. The design should be such that it suits
contemporary taste while preserving the traditional essence of Mughal head ornaments.

Aiming to target the luxury sector, the design should be constructed with precious and semi-
precious gemstones.

The motifs used in the piece should be minimal to form clean contemporary designs.

Client profile Key words:

- North Indian upper class urban male with an - Mughal
eye for opulence and luxury. - Contemporary
- Luxury
- Someone who wants to preserve the essence of - Minimal
their tradition and at the same time show off their - Vibrant
unique modern personality.
- A sophisticated man who is enthusiastic to
serve a unique look to stand out on his
wedding day.

 Vibrance

Moodboard
Mughal Style

Nature inspired

Mughal gemstones:
Rubies, emeralds
and sapphires

Modern groom Contemporary &

Minimal
Explorations
Product details
Brilliant cut Diamond
Beautifully set brilliant cut
diamonds.

White topaz

Sapphire The design can have

variations of blue, red,
Sapphire are available in a green or topaz.
variety of colours. This design
can be made in three variations,
sticking to the Mughal colour
palette.

Carved Spinel

The focus of the design goes

directly on to the carved
Etched Emerald spinel. Carving on this stones
are usually oral or textual.
Etched emerald leaf is a
timeless motif . One can
instantly recognise the Mughal
origin looking at it.
White Gold
Design can be made in
rose, yellow or white
gold.
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Variations

Blue sapphire

Customisation in gemstone colours can

provide an interesting range of
variations.

Variations in gold

Sarpech with feather on pagadi

The vibrant colours are perfect for an
Mother of Pearl edgy and classy touch on a simple
pagadi.
This variation in mother of pearl us best
for bright turbans. The blue sapphires
can provide the perfect contrast to a red
turban.
Orthographic view &
Gemstone specifications
Project 4:
The Prorsus
Pendant
/ ’ p r o r. s u s /
(Latin) Moving Ahead

Inspired by the lifecycle of a dandelion, the Prorsus Pendant is a

transformable pendant, which represents moving forward, in the
post COVID era.

A multifunctional minimalist design that can be carried as a brooch

or a pendant in multiple forms.

Design brief Analysis

expensive rare
The pandemic had a great impact on the jewellery Inference from consumer study:
customisation history prestige

story
sector as it completely changed the consumer-buying Authentic I n d i v i d u a l i s m
One of a kind
Materials used
Workmanship
design Brand heritage In the Post Covid era, consumers will return
Unique Design
behavior. It has changed the views, values and outlook Rare materials
high social status
Durability
Innovative Attributes to jewelry, but with a changed perspective.
Functional attributes
of the ‘luxury consumer’. Rarity
Quality
Extra fashion
They will return and look for jewelry with
Prestige
Human values/
orineriness
style
meaning, purpose, positivity, joy and deep
lifestyle
The objective of the project is to come up with an cultural roles Symbolism What they seek Aesthetic
colour personal connection to who they are and
appropriate theme and ne jewellery design for the sustainability
Current trends what they value. This must re ect in our
Luxury Consumer Uniquesness
post COVID era by studying jewellery trends like Current Preference jewelry designs.
P u r c h a s i n g B e h a v i o u rrewarding oneself
popular styles, colors and brands and analysing the Keywords:
impact of the pandemic on the jewellery trends and folowing self
Personalised Social
goods current trends oriented
behaviour
Personally
oriented
esteem
- Sentimental - Minimal
consumer behavior. Connecting
human
Individualism
behaviour
vanity

- Transformable - Communicative
values Authenticity

social
responsibility self expression
Cultural
Need to impress
Self fulfilment
High purchasing
- Practical - Personalised
signals
environmental power
social status irrational decision
responsibility decisions involve
sustainability making

Consumer profile
story
emotions
core beliefs &
telling communication
sentiments quick to spend
ethics

Age: 18-35 Inference from trend study: Mandarin aquamarine Orange Yellow
Garnet agate Blue
Class: Upper middle and elite class
Sapphire Sapphire

By matching the colours of various gemstones

with Pantone colours, opal turned out to be the
This piece primarily targets young, ambitious women,
perfect stone that re ects all these pastel
whose dreams came to a standstill due to the Green
fluorite
Coral Green
tourmaline
Amethyst Pink
tourmaline
colours and evokes a feeling of
pandemic. The consumer is a free spirited, indulgent,
dreaminess and whimsy. Keywords:
luxury consumer who looks for a greater meaning in
what she buys. She is someone who values functionality
- Minimalistic & modern design
in her jewellery and is not afraid to experiment and
- Using pastel gemstones derived from
stand out. Pantone 2021 colours
- Using fancy cuts for gemstones
Pastel opal

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 Detachment

Self Expression
Progress
Dandelion
i n s p i r a t i o n
Dream

Free spirit

Minimalistic &
transformable

Pastel

Inspiration
The lifecycle of a dandelion is the basis for this concept. It blooms into
a yellow ower, giving out warmth and positivity, however, its
splendour doesn’t end here. In its nal stage, the seeds fearlessly blow
away into the unfathomable sky. It symbolises the strength of moving
forward and away after a seemingly bleak time in our lives.
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 Design 1
Ideation

Visual Elements:
- Geometric
- Bright yellow and white
- Detachment
- Symmetry in seed head
Design 3 - Intricate
- Minute seeds attached to a core

Emotive qualities:
- Joy & radiance
- Positivity
- Whimsy
Design 2
- Resilience
- Free spiritedness
- Progress

 Safety pin

Pendant can be
worn as a brooch

Jewellery
Findings

The stems and marquise cut

diamonds can be removed to
D shaped links create personalised forms.

Personalise
Screw mechanism Transform your jewellery for different styles. Remove the
stems and marquise cut diamonds to create unique looks!
 Top View

Marquise Cut
Diamonds
(5/3mm)
Opal
9.3mm Orthograph-
Round Cut
Diamonds
2mm

0.83mm

Orthographic view
5mm
& Cost chart:
Marquise Cut Diamonds
Opal
Diamond Quality: VVS1
Size: 9.3mm
Colour: GH
Weight: 6k
Size: 5/3 mm
Weight: 0.1 cent
To t a l C o s t =
Cost:

40mm 9.3mm 2mm Number of marquise Cut

Front View Left Side View d i a m o n d s : 1 3
To t a l W e i g h t : 1 3 * 0 . 1 = 1 . 3 K
To t a l C o s t =

Round Cut Diamonds: Weight of Gold in Pendant:

Quality:
Diamond Quality: VVS1 Estimate Cost:
Colour: GH
Size: Weight of Gold in Chain:
Weight: 0.03 cents Quality:
Cost: Estimate Cost:

Number of Round diamonds:

Top View To t a l W e i g h t : To t a l M a n u f a c t u r i n g C o s t :
To t a l C o s t =

Marquise Cut Opal Round Cut

Diamonds 9.3mm Diamonds
Hand render
Water colour rendering of Cartier’s
Tutti Frutti necklace
Other watercolour
renders
Procreate renders

Brooch set with rubies, diamonds

and trillion cut emeralds

A render of a high end choker

with emeralds, diamonds and
pearls
Opal