Department of
Education Region III Collaborative Development of ICT Content
Division of San Jose del Monte
City San Martin National High
School
Senior High School
Grade 12: EMPOWERMENT TECHNOLOGIES
COLLABORATIVE ICT DEVELOPMENT
Learning Competencies
1. evaluate the quality, value, and appropriateness of peer’s existing
or previously developed ICT content in relation to the theme or
intended audience/ viewer of an ICT project.
2. share and showcase existing or previously developed material in
the form of a collaboratively designed newsletter or blog site
intended for a specific audience or viewer
At the end of the lesson, the student should be able to:
1. know the meaning of collaborative ICT development;
2. understand the content on how to develop ICT projects; and
3. recognize the online collaborative tool.
Discussion of the topic:
Platforms to Host Newsletters and Similar ICT Contents
A newsletter is a regularly distributed publication that is generally about
a main topic of interest to its subscribers. Newspapers and leaflets are
types of newsletters but today, a newsletter may be hosted in different
online platforms as follows:
1. Presentation/Visualization (e.g. Prezi, Mindmeister)
2. Cloud Computing (e.g. Google Drive, Dropbox)
3. Social Media (e.g. Facebook Pages, Tumblr)
4. Web Page (e.g. Wix, Weebly)
5. Blog Sites (e.g. Blogger, WordPress)
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Collaboration is working together to achieve a goal. Synthesize
previous learnings into an integrated ICT content through collaboration
with classmate and teacher as both peer and partner.
Team Structure and Dynamics for ICT Content
Online collaboration on an online environment allows people to
generate content, reflection, review/modification, while making
modifications process visible to others.
A team of writers, editors, designers, team manager may work
together even though they are located in different areas with the use of
collaboration tools. The writers and designers can easily get feedback
and approval of the content that they are working on.
How to develop ICT Project Contents?
There are many ways to develop ICT contents. You can get a team who
are either staff or outsource. You can write the contents and design it
yourself or you can hire a copywriter or a designer to do it for you.
1. Planning and conceptualizing the content. – Generate content ideas
and identify content opportunities based on the target audience.
Have a clear plan of action, persons responsible, work required,
timeframe and budget. Start with an outline or draw a mind map of
all the sections required, as well as how they link together. There
should be a title/headline, theme and topic, a link to the coverage,
number of social shares earned, and number of linking roots domains
earned.
2. Resources – Find online collaborative tools that you will need for the
development of the ICT content, especially if the team is working
from different places. Determine the best platform for your project.
3. Research for content – Identify the current trends, what competitors
are doing, what formats are working, popular authors, and popular
topics.
4. Audience profiling – Consider the demographics and psychographics
of your intended audience. One method of audience profiling is
 demographics, which defines the population from A to E by
determining the work that they do, where they live, their gender,
age, income level, education level and knowledge level.
Psychographics is the classification of people according to their
attitudes, aspirations, values, tastes, and other psychological criteria.
5. Copywriting for ICT Projects – To write the web page of your
website, you should be able to express yourself, write creatively and
with passion to promote the advocacy you are promoting. Collect
ideas, make outlines, decide on the message and make your writing
interesting and positive.
6. Designing the Layout – Layout is the arrangement of elements (type,
art and graphics. The layout should be easy to read, functional and
organized. Design in good proportions, attractive color, clear font
style/size with white breathing spaces, and columns to make reading
easy. Art and Images will help to hold attention. Use good quality
images that are appropriate with the target audience.
7. Developing and Constructing the ICT Project – Learn the skill of
search engine optimisation on how to rank highly with search
engines. You also must understand web page architecture and how
you will approach laying out your content.
8. Curating content – Process of gathering information relevant to a
particular topic or area of interest. Use alerts to curate contents and
RSS feeds.
TEAM STRUCTURE
A project team is a team whose members usually belong to
different groups, functions and are assigned to activities for the same
project. A team can be divided into sub-teams according to need. Usually
project teams are only used for a defined period of time.
Team structure consists of the persons involve in creating the
contents of the project. Team structures may differ, depending on the
organization or type of work involved. Below is an example of a team
structure.
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1. Team Manager – or Content Strategist sets priorities, communicates
with the executive team at the same time contributes/creates
content. Keeps the team organized and motivated.
2. Editorial Manager – implements the strategy. Maintains an editorial
calendar and hires/guides content writers and content producers
(video and audio creators) and designers.
3. Content Curator – inputs ideas into the organization by searching the
Web for any interesting news, developments and resources, regularly
watching and listening for information and filtering the best material.
4. Content Syndicator – does the process of sharing out the content
with third-party sites or in social media.
5. Analytics Expert – constantly looking at data to determine what is
working. Checking whether the content is meeting the objectives and
goals of the site and determining the reaction of the visitors or
viewers.
6. Website Manager – organizes and puts the contents onto the
website, or uploads it to YouTube, or syndicate podcast on iTunes.
Makes regular updates, monitoring, and assessment to ensure the
website’s functionality and performance.
The following positions may be combined with other positions:
1. Writer – writes long or short form content. Maybe a staff or a hired
copyrighter.
2. Editor – edits the work of the Writer. May be a freelance or staff.
3. Producer – creates video and audio. May be a freelance or staff.
4. Designer – creates and lays out visual content. May be a freelance
or staff.
ONLINE COLLABORATIVE TOOLS
There are various collaborative tools that may be used for the
development of ICT content. Collaborative online tools allow writers,
editor, designers, and team manager to take part in collaborative work in
real time. Collaborative tools support online collaboration. They are
usually stand-alone applications that are “cloud” applications, which
means that the content is backed up online. You should be online in
order to participate in these applications. If you are offline, you may sync
up once the internet is connected.
Basic examples of collaborative tools are:
1. Voicemail – is a computer-based system that allows users and
subscribers to exchange personal voice messages; to select and
deliver voice information; and to process transactions relating to
individuals, organizations, products and services, using an ordinary
telephone.
2. VoIP/Video Call – is a methodology and group of technologies for the
delivery of voice communications and multimedia sessions over
internet protocol (IP) networks such as the Internet.
3. Email– is a method of exchanging digital messages between
computer users.
4. Instant messaging – is a type of online chat which offers real-time
text transmission over the Internet.
SOCIAL CHAT
The team can collaborate and interact using online social chat.
Examples are:
1. Google Chat – allows you to send and receive instant messages with
anyone in the group or team.
2. Google Hangouts – allows you to talk face from your computer.
Make free video calls with up to 10 people. Can make free calls from
your Android, iOS or desktop to other Hangout users.
3. Skype – provides video chat and voice call services. Users may
exchange digital documents such as images, text, video and others. It
may transmit both text and video messages. Skype also allows the
creation of video conference calls.
4. Viber – is an instant messaging and Voice over IP (VoIP) app for
smartphones. It can also exchange images, video and audio media
messages.
5. Kakao Talk – is a free mobile instant messaging application for
smartphones with free text and free call features.
6. WeChat – is a mobile text and voice messaging communication
service. It is one of the largest stand alone messaging apps by
monthly active users.
7. Line – Windows Apps on Microsoft store. In Windows 10, you use
free, high quality voice calls and video calls whenever and wherever
you are.
SOCIAL MEDIA
Another way of collaborating with the team is with the use of social
media. Examples are:
1. Facebook – allows users to have access to messaging, connect with
different pages and groups within the site, respond to discussion,
polls and interactive presentations. Outside information can be linked
for discussion, images, and videos can be embedded in the
discussion.
2. Blog – allows users to produce daily information quickly or developed
as content management system. Blogs are recognized for their
reverse chronological entries with the ability to comment on them.
3. Microblog – allows users to make short, frequent posts, link videos,
photographs, leave comments and share posts.
CLOUD-BASED COLLABORATIVE TOOLS:
1. Google Drive – is a free collaborative tool that allows you to create
and edit documents, spreadsheet, presentation online while
collaborating with other users in real-time.
2. Zoho – is a web-based free collaboration tool containing word
processing, spreadsheets, presentations, databases, note-taking,
wikis, web-conferencing, customer relationship management (CRM),
project management, invoicing and others.
3. Prezi – is a cloud-based presentation software based on a software as
a service model. The product employs a zooming user interface (ZUI),
which allows users to zoom in and out of their presentation media.
4. Microsoft Office Online – presents a suite of applications that allows
it to collaborate with others in Word, Excel or PowerPoint as well as
sharing files through SkyDrive, video chatting in Skype. It may be used
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 by subscribing to Office 365. Office 365 can store, access, and share
documents, photos, videos, and music.
5. Adobe Creative Cloud – where all Adobe products like Photoshop,
Dreamweaver, InDesign are available. Adobe has introduced a
collaborative other services like Story CC Plus which is a collaborative
screenwriting application.
Other Online Collaborative Tools:
1. You can use Facebook groups to create a group page that will allow
people in your group to communicate your ideas.
2. WordPress also allows you to multiple contributors for a single blog.
3. Google Drive and Microsoft Office Online allow multiple people to
work on different office files and even have their own group’s cloud
storage.
4. Microsoft’s Yammer offers companies to have their own social
network that allows sharing and managing content.
5. Sites like Trello offer an online to-do checklist for your entire team.
Project Management for ICT Content
Content Management Systems (CMS) is a computer application that
supports the creation and modification of digital content using a
common user interface, thus usually supporting multiple users working
in a collaborative environment. Some CMS are built on top of separate
content management frameworks like Java, Microsoft ASP.NET, PHP,
MySQL, Javascript, and Perl.
3. Joomla – is a free and open-source content management system
(CMS) for publishing web content.
Curating Existing Content for Use on the Web
Content curation is the process of gathering information or content
like blogs, news, images, audio, or videos, relevant to a particular topic or
area of interest from different sources. Curation services can be used by
business as well as end users to share information, discover, publish,
promote and analyze contents. It uses alerts to curate contents and RSS
(Rich Site Summary) feeds that uses a family of standard web feed
formats to publish frequently updated information.
Examples of Tools to Curate Content for Social Media or Newsletters
1. Pinterest – is a web and mobile application company that operates a
photo sharing website. Uses pins to curate images, items, moments
or quote.
2. Trapit – is a comprehensive content curation service for business that
offers content discovery, curation, and publishing to web, iPad, and
social channels through its web application.

Examples of CMS are:

1. WordPress – is a free and open source content management system
(CMS) based on PHP and MySQL.
2. Drupal – a free and open-sourced content-management framework
writtenin PHP and distributed under the GNU Public License, provides
a back-end framework for at least 2.2% of all Web Sites worldwide. –
ranging from personal blogs to corporate, political and government
sites.

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