Critical Book Review

Creative and Innovative Communication

SUPPORTING LECTURER:
Syamsul Bahri, S.S, M.Hum.

ARRANGED BY:
Yola angela (2202520002)

ENGLISH LITERATURE B 2020

ENGLISH LITERATURE STUDY PROGRAM
FACULTY OF LANGUAGE AND ART
MEDAN STATE UNIVERSITY
 TABLE OF CONTENTS

CHAPTER I ..........................................................................................................3
PRELIMINARY.. .................................................................................................3
Rationalization of the Importance of Critical Book Review…………....….........3
Purpose of Writing Critical Book Review…………………………………........3
Benefits of Critical Book Review………………………………………….........3
Identity of Books…...............................................................................................4

CHAPTER II………………………………………………………….…..............5
Summary of Book... ……........................................................................................5
CHAPTER III..........................................................................................................9
Strength of Journal ..................................................................................................9
Weakness of Journal................................................................................................9

CHAPTER IV .......................................................................................................10
CLOSING..............................................................................................................10
Conclusions ..........................................................................................................10
Suggestions ...........................................................................................................10
 CHAPTER I
PRELIMINARY

Rationalization of the Importance of Critical Book Review :

This Critical Book Review was created to fulfill the Communication and Innovative course
assignments. This assignment is carried out by searching for journals related to this subject and
then reviewing the journals by looking for strengths and weaknesses in the journal.

Purpose of writing Critical Book Review :

The purpose of this Critical Book Review is to fulfill the duties of the CBR, to find out the
strength and weakness of book contents and to find out more in and more detail about the book
being reviewed.

Benefits of Critical Book Review :

 To fulfill the duties of the CBR .
 Make students read a lot books.
 Understand and analyze the contents of the book.
 Making students more critical in choosing book to read.
 Add student insight and knowledge.
 Students are required to be more careful in reading books and know the truth.
 Get information and increase knowledge from the contents of the book.
 For the author herself, the benefit is sharpening the mind so that he can think critically in
response to the contents of the book. Train yourself to be able to criticize, give suggestions
and give conclusions from the contents of the book.
Identity Of Books

1. Main Book
 The title of book : Fostering Creativity and Innovation
 Authors : Dr. Rashid Alleem
 ISBN: 978-1-9163363-4-6
 Published by: alleembooks
 Year of Publish : 2020
 Pages : 110 pages

2. Comparison Book
 The tittle of book : An introduction to critical thinking and creativity. Think more think
better

 Author : Joe Y. F. Lau.

 Year of Publish : 2011

 Published :John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

 eISBN : 978-0-470-19509-3 (pbk.)

 Pages : 274
 CHAPTER II
SUMMARY

1. Main Book
WHAT IS CREATIVITY?

The dictionary defines creativity as “the ability to make or otherwise bring into existence something
new, whether a new solution to a problem, a new method or device, or a new artistic object or form.” In
their book Corporate Creativity, Alan G. Robinson and Sam Stern define corporate creativity as such: “A
company is creative when its employees do some- thing new and potentially useful without being
directly show or taught.”

So corporate creativity is the use of imagination or original ideas to create something new. It is
characterized by the ability to perceive the world in new ways; do something unpredictable, original,
and unique; and find a fresh perspective or thought on the status quo. The created item can be
anything; it can be intangible (such as an idea, a scientific theory, a musical composition, or a joke!) or a
physical object (such as an invention, a literary work, or a painting).

Creativity is the ability to reimagine existing elements in new way.

According to Cornell Professor Robert Sternberg, “Creativity is the production of something original and
worthwhile.” My favorite definition of creativity comes from author Rollo May, who described it as “the
process of bringing something new into being.” He says, “Creativity requires passion, purpose, and
commitment. It brings to our awareness what was previously hidden and points to new life.”

In today’s knowledge economy, creativity is our competitive edge. It is more important than ever and
has moved from a ‘nice to have,’ to a ‘need to have.’ But many organizations seem to believe that
creativity belongs just in sales, marketing, and R&D. But creativity can benefit every function of an
organization and influence the way business gets done for the better. To get there, managers will first
have to change their thinking to approach the changing complexity of the business world and the need
to embrace creativity to make wiser decisions. Most of the ways we were taught to think, to reason
simply don’t give us means to make wise decisions any more.

Organizations need creativity not just as an occasional exercise but as the heart of their business.

INNOVATING FOR THE FUTURE

Mastering innovation is a strategic imperative. Peter Druker said, “The enterprise that does not innovate
ages and declines. And in a period of rapid change such as the present, the de- cline will be fast.”
Innovation is a growth multiplier. Millennial companies have claimed that innovation is a definitive
driver of rapid and profitable revenue growth. In fact, they consider it a “competitive necessity” for their
organizations. According to PwC’s 2013 study “Unleashing the Power of In- novation,” 74 percent of
CEOs regard innovation as equally important to the success of their company as operational
effectiveness, if not more. This is the first time in recent history that innovation has been on a par with
operations in the C-suite.

A misconception is that innovation is only about introducing a new product. but we can innovate our
customer services, partnerships, business models, marketing methods, and more. Indeed, opportunities
for innovation exist at all levels in many ways. So stop restricting yourself and let your ideas come into
reality. The world is in search of creative and innovative people. What is stopping you from starting?

Innovation is an act of implementing something new, or it can simply be defined as turning “creativity
into reality.” It is a process of transforming unique, creative ideas into new realities, which may turn into
greater benefits, depending on their impact on the business organization, government, and society.

Innovation is a hot topic in business magazines, training and development programs, and thought
leadership. Why? There are several reasons, one being that the market place is flatten- ing and
customers have become accustomed to high-quality innovative products and services.

2.. Comparison book

When it comes to creativity, we often think about great scientific discoveries or famous works of art. But
creativity is not just for artists and scientists. We need creativity to solve the countless problems we
encounter in our workplace and in our daily life. Whether you are a student writing a term paper or a
company CEO expanding your business, a creative mind brings better results. Psychologists also tell us
that people are happier when they can exercise creativity in their work.

Creativity does not happen in a vacuum. Our imagination depends partly on what we know. If you know
very little, you can only recombine a few ideas to get new ones. When you know more, the combination
of new ideas you can come up with increases exponentially. We often forget that creative achievements
are built on past successes by other people. Without Newtonian physics, Einstein probably would not
have dis- covered relativity. Newton himself famously said, "If I have seen a little further it is by standing
on the shoulders of giants." To create something new, it helps to know what other people have done
and which things work and which do not. It is not surprising that creative types are eager learners and
they often read a lot, of everything. Remember Mark Twain's famous quote that "The man who does not
read has no advantage over the man who cannot read."

Coming up with something new in itself is not hard, but it is not sufficient for creativity. It is easy to think
of new ways to combat global warming that no- body has thought of before: kill half the people in the
world or switch on all air- conditioners to cool the air. These ideas might be new, but they are just
stupid, and producing 1,000 of them will not make you a creative person. Creativity is a matter of
coming up with new ideas that are also useful.

This brings us to the important role of critical thinking in promoting creativity. First, we use critical
thinking to analyze a problem and identify the limitations of existing solutions. So we know what a
better solution might look like. And when we have a new solution, critical thinking helps us determine
whether it really works. Actual creative process involves trial and error. We might have to fail a
thousand times before hitting on the best solution. Good critical thinking enables us to learn from our
mistakes and solve our problems more efficiently. In business, a distinction is often made between a
creative idea and an innovation—an idea becomes an innovation when it is implemented and brings
about substantial commercial success or social impact. This crucial process of creating a practical impact
also requires good critical thinking.

It is sometimes said that critical thinking is bad for creativity because critical thinking kills off new ideas
before they are fully developed. However, this is a serious misconception. Critical thinking does not tell
us to reject ideas before they are fully tested. It also does not tell us to think and analyze nonstop. If
suspending judgment can sometimes promote creativity, it would be rational to do so.

Many people seem to think that creativity is a matter of waiting for inspirations and that inspirations
come more readily to geniuses than ordinary people. Our discussion about the role of knowledge and
critical thinking tell us that this is not correct. Also, some psychologists suggest that creative people
usually have above- average IQs, but beyond an IQ of 120, extremely high IQ makes little difference to
the degree of creativity. And if we look at the case histories of famous creative geniuses, we find that
they are often hardworking and disciplined, and their successes broadly follow the 10-year rule
discussed earlier (see Section 1.3.2). Mozart is a good example. The popular legend is that he was a
genius who created won- derful music without effort. The truth is that whatever innate talents he had,
he worked extremely hard all through his life. Mozart's father taught him music when he was a kid, and
by the time Mozart was 28, his hands were already deformed be- cause of the constant practice and
composing. This dedication and hard work produced a database of musical knowledge and ideas Mozart
could draw on again and again. Mozart himself emphasized this fact in a letter to a friend,

People err who think my art comes easily to me. I assure you, dear friend, nobody has devoted so much
time and thought to composition as I. There is not a famous master whose music I have not industriously
studied through many times (Tharp, 2003, p.27).

Critical thinking is thinking clearly and rationally. It involves thinking precisely and systematically, and
following the rules of logic and scientific reasoning, among other things. As for creativity, it is a matter of
coming up with new and useful ideas, generating alternative possibilities. This book is about these two
sets of thinking skills, but at this point, you might ask, Which is more important, critical thinking or
creativity? The short answer is that they are equally important. We need creativity to come up with
ideas to solve problems, but we also need critical thinking to evaluate and improve these ideas. They
complement each other, and we need both to survive and to prosper.

In this book we shall discuss critical thinking first, and come back to creativity near the end. As we shall
see, there is a lot more we can say systematically about critical thinking. A critical thinker is someone
who is able to do the following:

• Understand the logical connections between ideas. • Formulate ideas succinctly and precisely.

• Identify, construct, and evaluate arguments.

• Evaluate the pros and cons of a decision.

• Evaluate the evidence for and against a hypothesis.

• Detect inconsistencies and common mistakes in reasoning. • Analyze problems systematically.

• Identify the relevance and importance of ideas.

• Justify one's beliefs and values.

• Reflect and evaluate one's thinking skills.

As we can see from the list, critical thinking skills are essential for all sorts of careers in which we have to
communicate ideas, make decisions, analyze, and solve problems. This is why critical thinking is called a
domain-general thinking skill. But critical thinking is not just for the workplace. To live a meaningful life
and plan for the future, we need to think about ourselves honestly and carefully. The Greek philosopher
Socrates (469-399 B.C.E.) once said, "the unexamined life is not worth living." One big difference
between human beings and other animals is our capacity for self-reflection. We can examine the
purpose and meaning of our life and change ourselves accordingly. Critical thinking contributes to this
process of self-evaluation and transformation.

Good critical thinking is also the foundation of science and democracy. Science requires rationality in
designing experiments and testing theories. A vibrant and progressive democracy requires citizens who
can think objectively about social and political issues and are able to avoid biases and prejudices. So
obviously the cultivation of critical thinking should be a central aim of education.
 CHAPTER III
Strength and Weakness of Journal

A. Strength of The Book

Main Book

 Its simple interface makes it easier for readers to understand what the context is
discussing.For example, an explanation of what digital literature is.
 The topic that discussed in this chapter suitable to the title. So here, the title and the topic
have coherence each other. The paragraph in this book also related one each other, so it is
also help full the readers to understand the text and there is no the ambiguity sentences.
 This book also used the theory from many experts that suitable to the material that discussed
in this book.
 The sources taken are clearly visible

Comparison Book

 The topic is very relevant to creativity and innovation in general so that the purpose of this
research is easy to understand

 This book describes many expert opinions as supporters so that it proves that this book is
eligible
  This book is quite helpful to me that can make me know more about how to develop Our
creativity and invitations.. 

B. Weakness OF The Book

Main Book

 The explanation is too much, the background is too long-winded. Make it less memorable.
 There are still many grammatical error
Comparison Book

  Information is too redundant. That makes the reader easily feel bored.
 The author does not provide further explanation about the research that has previously been
carried out related to this topic.
CHAPTER IV – CLOSING

A. Conclusion
creativity is about creation. It’s about harnessing the power of the mind to conceive new ideas,
products plans, thought experiments, tastes, sensations or art. Creativity can be a form of
expression or a way of solving problems. Anyone can be creative, and in any context.

Innovation, on the other hand, needs stability and establishment. It’s about changing a common
or long-standing process by improving it. It’s only by having a status quo in existence, that you
can develop it in order to innovate. So, while creativity and innovation share strong links, the
processes are entirely different.

Innovation is about taking newly created ideas and developing them into something useful and
practical. In many ways, innovation is the process of converting theory into action.

B. Suggestion
These two books are perfect for people who are trying to improve their skills. Both of these books have
suggestions, and theories to help us improve our creativity and innovation in our work.