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Research using Empathy

UN Goal and Target: Goal 3, Good health and well-being. Target 3.6 By 2020, halve the number of global deaths and injuries from road traffic accidents

Aspect of the goal and target you are researching: Reducing the risk of accidents and death to children within school zones.
Solutions that already exists: name of company or South Australia reduces speed limit to 25 Kindness Travels Campaign Western Increased public Transport Australia
provider km/h when a child is within the zone. Australian Government (Rapid Transition Alliance, 2021).
(Joyce, n.d). (Government of Western Australia
2020).

What are they providing?- be specific 25km/h in schools zones, or when Developing cycling plans to Local areas are providing updates
passing a school bus that has reduce risk. Connect off road platforms and direct stop services
stopped to pick up/drop of paths and make them more and extending the services out to
children. Their school zones are user friendly. other areas
signed with flashing speed limit Education Initiatives to develop Providing more frequent buses
signs and zig zag lines are marked awareness of safe driving and trains during busier peak
on the road to indicate approaching practices around children times.
a school zone 100 of other cities including
America provide free public
transport.
Who are their target audience? – eg. age group / Drivers. any age and gender. Motor vehicle drivers of any Australians aged 14 years and
culture / government / school / community group age and gender older
Are they free / what do they charge for this service or $252 Million towards the road Unable to find information on For consumers it is free, however
product?- what would it cost to access this solution? safety program. the government funding for the evidence isn’t found on the
scheme. Cost for users and government funding behind the
general public is free. new updates nor providing the
free transport
What gaps do you see in their service or product? – Will drivers follow the rules? How many people will the With the Covid 19 pandemic,
who misses out with this service? How will it enforced/monitored? scheme reach? possible to social distance.
School times still a high peak time People having the education Larger percentage of people
on the roads? however still not following the working from home
rules. Free transport who is paying for
the maintenance of the buses and

Adapted from 10 STEAM Innovations Class Empathy Research Bec Mckinney Shenton College
drivers’ incomes
Other insights Only happens within South New scheme developed in How and who will clean and
Australia. 2021. disinfecting the buses regular due
to the covid pandemic.

Adapted from 10 STEAM Innovations Class Empathy Research Bec Mckinney Shenton College

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