Q.

INTRODUCTION

A double only those drive system is available for the Pixel 3a with 20" Uberturbine rims,
Superior Brakes, and reduced suspensions for complete control across all circumstances.
Models 3's 0-60 mph time is 3.1 second, thanks in part to aerodynamic improvements like the
carbon fibre spoiler.

When it comes to reliability, Tesla All-Wheel Drive features two separate motors with just
one moving component each. For improved steering and traction regulate, they automatically
adjust torque between the front rear fenders.

You'll never have to stop at a convenience store again since Pixel 4 is all electricity.
Everyday evening, you may wake up to a set of batteries provided you change your phone
nightly at residence. In addition, until you're on the road, you can easily charge in at any
commercial station or via the Tesla battery system. Over 30,000 charging stations are
presently in use throughout the globe, including six new stations debuting each week.

Fig.1. Tesla model 3

CONCEPT

Marketing Consultant

A marketing consultant may help both small firms and major corporations, even if they have
in-house marketing expertise. Hire a marketing consultant to:
  Provide a firm with the particular skills and knowledge it lacks.

 Offer an outside perspective on internal issues.

 Pose fresh questions about your consumers or your marketing efforts.

 In order to allow a company to concentrate on product growth and community

operations.

Skills Should Marketing Consultants Have

Marketing consultants must possess both technical and interpersonal abilities in order to be
successful. It's no surprise that these experts have extensive experience in marketing,
management, marketing, and psychology. In addition, some may specialise in a particular
area of marketing, such as:

 Advertising on social media

 The marketing of non-profit organisations
 Copywriting
 Advertisement in print or on television
 As part of a company's public relations strategy
 When it comes to marketing, direct reaction is the most effective.

If you're thinking about employing a business consultancy, seek for someone who can
demonstrate both innovative thinking plus realistic, results-oriented analysis. For the sake of
your business's success, you should only recruit people who are acquainted with your target
audience's habits

What Is a Career in Marketing Consulting Like?

Consider becoming a product designer if you have a foundation in marketing, branding, or

publishing. When working as a product manager, you may either be an independent
contractor, or you can join a marketing business.

 The use of social marketing and the most prominent social networks
 In addition to keyword research and online marketing
 Management of one's public image
 Management of one's public image and reputation
 The psychology and behaviour of the average consumer
Steps To Create a Product Launch Marketing Plan

Step 1- Identify User’s Needs

 In order to plan a successful marketing strategy, you must know what your target
consumers are going through. There are a variety of methods for determining the
demands of your audience. There are two methods to do this:

 Conduct user research to learn what aspects of your product are most appealing to
them. Alternatively, you might inquire about the things they use and why. It's also
possible to inquire about their willingness - to - pay for a solution that can meet their
existing wants. With this information, you can assess your current competitors, the
wants and requirements of end consumers, and determine a price plan that is both
reasonable and effective for your product. 

Step 2- Study Your Competition

 You'll be up against hundreds of other items currently on the market. This means that
analysing your rivals' advantages and drawbacks is always a good idea so that you
really can remain ahead of them.

 Here are a few things to keep an eye out for in your competition's marketing plan:

 For both organic and inorganic keywords, compile a list. SEMrush and Ahrefs are two
programmes that may help you locate these keywords. Using this method, you will be
able to include all of these keywords into your marketing approach.

 Compare your website's content to that of your rivals' websites. You may choose from
a variety of content types, including as blogs, video, research papers, and gated
material, and then duplicate the most successful.

Step 3- Create Your USP

Unique Selling Proposition (USP) In order to beat your vendor's business, the greatest thing
you can do is come up with a unique selling point. Your product's USP explains why it's
better than the competition. As a result, developing a unique selling proposition (USP) for
your firm is critical.

 Your unique selling proposition (USP) should be made up of four factors:

 Needs of the consumer.
  Products and services provided by competitors.
 Your product's distinguishing features.
 A brand's promise is one of its most important selling points.

Your company's unique selling proposition (USP) is what differentiates your brand from the
competition. In every aspect of your marketing technique, the USP should be highlighted.

Step 4- Beta Test It

Before a product is released to the public, flaws and other problems may be found and fixed
via beta testing. Your product release sales promotion must include this crucial phase.

Open and closed beta tests are both acceptable. Open beta testing are open to everyone, but
closed beta tests are only available to a select few. 

CONCLUSION

Now that you've gotten enough feedback on how well your product works from potential
buyers, you're ready to launch it.

To ensure the success of your product's launch, you should promote it extensively on all of
the platforms where our target group is active.

Influencers may help your product launch be a huge success, even if you don't have a huge
marketing budget.

In only a few weeks, the firm was able to recover from a failed product launch. Product sales
increased by $600000 thanks to Revue.

Increasing sales first from market launch was the most difficult hurdle, since sales had been
declining. Thus, the corporation gathered user feedback to gauge the attitudes of the people
and discover the causes for a decrease in sales. Consequently.
Q.2

INTRODUCTION

Parle Agro

On December 26, 1985, Parle Agriculture Company Limited was founded as a private
company. It is a non-governmental corporation that has been registered with the Mumbai
Registrar of Companies. It has a paid-up capital of 82,000,000 rupees and an authorised share
capital of 150,000,000 rupees. Involved with the production, processing, and conservation of
meat, fish, fruit/veggie, oil, and fats. As per data from the Ministry of Internal Audit (MCA),
the latest General Meetings Meeting (AGM) of Parle Agro Pvt . ltd. was conducted on
october 31 2020 and its most recent balance statement was submitted on 31 March 2020.
Schauna Prakash Chauhan, Nicola Chaudhary, Prakash Referred to it by authorized Chauhan,
Alisha Mahesh Chaturvedi, Short term and long term Adarsh Shinde are the directors of
Pouvait Agro Ltd And.

Initially, the Parle group was split into three separate, non-competitive companies.

Fig.2. Parle Agro

CONCEPT

Promotion Mix

There are many different ways to promote a product on a large scale, and the promotion mix
combines them all. Promotional campaigns use a variety of methods to increase demand for a
company's goods and services among a certain segment of the population. It raises people's
knowledge of available goods and discusses their benefits in an effort to persuade them to
buy them. Promoting a product or service includes all forms of contact with consumers,
whether personal or impersonal. In terms of the marketing mix, it is a critical component.
Managers must have a thorough grasp of the market before they can adequately build
promotion mixtures. It must incorporate the most effective instruments for promoting an
organisation, since not all promotional methods are equal.

Concept Of Promotion Mix

Whether a company's marketing efforts are a success is determined by the effectiveness of its
promotion mix. All of the organization's promotional programmes and advertising efforts are
part of the promotion mix. Marketers with more expertise have developed a variety of
marketing tactics to help businesses maximise their promotional efforts. In order to include
the most successful techniques of marketing into a company's promotion mix, extensive study
and data collection is required. All of the promotion mix's efforts are what allow a brand to
improve its market image and set itself out from its rivals. A company's marketing efforts
allow it to reach out to the general public and provide them with information about its goods.
In order to develop trust between the firm and its clients, it serves as an intermediary. 

Elements of Promotion Mix for new launch product

1. Advertising

Advertisement is a paid kind of semi marketing of a company's products or services which is

paid for. A designated sponsor is responsible for the promotion, and in exchange for his
contributions, he receives payment. Advertisement is a kind of one-way interaction used to
spread information about a company's products or services to the general audience. It is a
crucial instrument for distributing information about a product's presence to a large number
of individuals. Instead of interacting directly with consumers, corporate personnel use a
variety of different mediums to promote their products, such as broadcast, newspapers, radio,
journals, social networking sites, & direct marketing, to name just a few.

2. Personal Selling

Using personal selling as a part of a company's marketing strategy is a way to connect

directly with potential customers. Face-to-face engagement between customers and corporate
representatives is a classic method of advertising. In a door-to-door campaign, salespeople go
door-to-door to talk to potential consumers about their products in an effort to entice them to
make a purchase. Personal selling is the costliest kind of advertising, but it has the greatest
positive impact on the connection between the customer and the seller.

3. Sales Promotion
All promotional actions that try to encourage sales and purchases by offering incentives to
consumers fall under the umbrella of sales promotion. For a limited time, the firm offers
these incentives to employees. Increasing revenues in the near term is made possible via the
use of sales promotion activities that bring in both current and new consumers. Discounts,
coupons, product samples, and money-back deals are some of the most common forms of
promotional offerings that retailers use during holiday and end-of-season sales. For a short
period of time, businesses engage in advertising and promotion in order to attract a wide
audience.

4. Public Relations

The goal of public relations is to promote a positive perception of a corporation in the eyes of
the general public. It is the dissemination of company-specific information to the market with
the goal of attracting the intended audience. Public relations is a marketing strategy that
shapes public perceptions of a company's products or services. Organizations engage in
several public relations initiatives in an attempt to win the favour of those who are in some
way linked to them.

5. Direct Marketing

When a corporation uses direct marketing to promote its products and services, it does so
without the need of a middleman. It's an unpaid kind of advertising meant to target specific
potential buyers rather than a broad audience. To introduce new products, send out
announcements, bulletins, purchase notifications, and special promotions.

CONCLUSION

A company's promotional mix is a critical instrument for spreading knowledge of its goods
across the market. The promotional tool serves as a source of information on new product
launches, creative processes, and other inside information about the company. It acts as a
conduit for the exchange of data between customers and the business. The entire sales of a
corporate organisation may be increased by using a well-designed promotion mix. In order to
increase sales, businesses spend a lot of money on advertising and other forms of promotion.
Companies may reach a wide audience and influence them to make purchases of their brand's
items by using a variety of promotional methods. Promotional tools help companies get a
significant part of the market. The company gets a positive reaction from the public when it
employs aggressive marketing strategies to stay on top of the market.
Q.3.a

INTRODUCTION

Kia Motors in India

The cheapest Kia automobile, the Sonnet, costs Rs 6.87 Lakh, while the most costly model,
the Carnival, costs Rs 24.95 Lakh. In India, Kia provides three automobile types, including
one SUV, one MUV, and one Compact SUV. In India, Kia will only sell one vehicle in the
near future: the KY.

Automaker Kia Motors Corporation is situated in South Korea and also goes by the name
"Kia Motors." Seoul serves as the company's worldwide headquarters. Hyundai Motor
Corporation owns a small portion of the company.

The Kia Seltos has marked the South Korean carmaker's entry into the Indian market. KIA
Motors is gearing up to make its Indian debut with the Seltos, its first offering.

CONCEPT

Customers may be targeted by a company's/marketing organization's plan, which is called a

"targeting strategy." In each market, there are several sub-segments that might be targeted.
The majority of companies do not choose to operate in all segments of a market, but rather
pick one or a few of the categories that have been identified via targeting.

Importance of Targeting in Marketing

STP stands for market segmentation, targeting, and pricing and is an integral part of any
marketing plan.

The following are some specific criteria for advertising designed to target:
 Fig.3. Selection criteria

As soon as you've narrowed down your options, you may determine whether to launch a
general product or separate goods for each market category depending on their wants and
behaviours.

Types of Targeting Strategies in Marketing

Some of the important targeting types used by a marketer in marketing are as follows:

1. Niche/ Concentrated marketing: There may be a very tiny yet successful market area
that can only accept a few players, and this is where niche marketing comes into play. This
set of clients may be targeted by a business to operate in a more specific market. The goal is
to become an expert in serving the demands of highly specialised clients.

2. Mass/undifferentiated marketing: Sensodyne, for example, is a toothpaste for those with

sensitive teeth.' There are just a few customers in the market, but they have extremely
particular needs. As the name suggests, this kind of marketing involves selling one product to
everyone.

3. Selective/ differentiated marketing: a corporation may provide various products or

services according on the kind of customer it's trying to reach. The following are methods in
which a corporation might distinguish its product in order to target certain customers:

 Differentiation of products
 Differentiation of services
 Differentiation of personnel
 Differentiation of images

CONCLUSION

When a corporation wants to sell its goods, it must first determine its target market and target
audience. There is no such thing as a universally useful product or service. As a result, firms
need to concentrate on the people they want to reach. Improved sales growth, increased
promotional strategies, and strong client loyalty are all benefits of a well-targeted marketing
plan as a result, each marketing firm's foundation is built on a solid targeting approach.
Q.3.b

INTRODUCTION

Segmentation strategy

Your target audience may be broken down into smaller groups that have similar
characteristics, which is known as market segmentation.

 Your brand will profit in a number of ways, including:

 creating hyper-targeted marketing campaigns
 Increasing client satisfaction;
 Creating a distinct identity for your brand;
 Identifying the most effective ways to sell a product or service.

Some of your customers are more inclined to buy during specific seasons because to market
segmentation. People in certain geographic locations may be more interested in a certain
subset of your offerings, and so on.

CONCEPT

Market Segmentation: Key Criteria

Classification is a complex topic; however textbook illustrations are the most often used
ones: 

 Geographic: Nation, metropolitan, and so forth.

 Psychographic: activities, activities, beliefs, and influences

 Behavioural: Stage of the path to purchase, brand trust attributes, price

consciousness, buying habit, and to use rate

 Media: Options for digital network engines

 Benefit: Standards for dealing with customers, dependability, and other specifics.

Geographic Segmentation
In terms of target segmentation, this was among the most straightforward approaches. You'll
be able to segment your clientele depending on where they live. You may categorise them as
follows:

 Radius around a place in terms of a city, state, country, or ZIP code

 Climate
 either in the country or in the city

Imagine a clothes retailer that offers a wide range of apparel styles as an illustration of a
regional market segments. Based on the weather, they'll would really like to target folks who
require warmer apparel rather than cooler gear in their target demographic.

Demographic Segmentation

Customers may be targeted more effectively if they are segmented into demographic groups.
Because you can quickly find out the characteristics of your audience, this is a good idea.

Available on Facebook Insights, Instar Community Insight, and Analytics may also provide
demographic information.

In addition to focusing on teens and young adults, remember that their fathers may also be
interested in things relating to shopping presents for their children. When something comes to
the drier seasons, communicating to the parents of your customers might help you work in the
gaps. 

Psychographic Segmentation

Differentiation strategy has always been about the desired interviewer's mentality. When you
learn what your audience cares about on a frequent basis, you'll become able to develop
information they like and promote with others.

In contrast to population and geography, they tend to be far more elusive. As a result, you'll
find able to successfully customise your marketing methods to your viewer's behavioral
segmentation.
 Fig.4. Market Segmentation

CONCLUSION

Marketing techniques may be improved by segmenting a target group based on demographic

characteristics. For example, new items that are solely especially important for women will
save money in the long run. Brands that also offer luxury items will have a better chance of
success if they target wealthy customers. Special offers for consumers who reside near a
designer's brick-and-mortar storefront may also be offered to those who shop online.