t B a n d

Albe r

SOCIAL LEARNING THEORY ura

Social learning theory considers how both environmental and
cognitive factors interact to influence human learning and
behavior.

OBSERVATIONAL LEARNING
Children observe the people around them behaving in various
ways.
• BOBO DOLL EXPERIMENT

3 MODELS OF
OBSERVATIONAL LEARNING
•Live Model
•Symbolic Mode
•Verbal Instructional Model

R E I N F O R
C E M E NT
Reinforcement can be POSITIVE and NEGATIVE.

POSITIVE REINFORCEMENT NEGATIVE REINFORCEMENT

•a response or behavior is •Negative reinforcement is
strengthened by rewards, the termination of an
leading to the repetition of unpleasant state following a
desired behavior. response.
THERE ARE FOUR MEDIATIONAL
PROCESSES PROPOSED BY BANDURA:
Attention: The Retention: Reproduction: Motivation
individual needs This is the : The will
How well the
to pay attention ability to to
to the behavior behavior is perform the perform
and its remembered. behavior that the
consequences the model has behavior.
and form a just
mental demonstrated.
representation
of the behavior.

PRESENTER: Kayla L. Albay