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Presentation on
Brand And Promotion

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Presented By

Name ID
Md. Asadulla Al Galib IP-1802044
Md. Abu Bakar Sohag IP-1802043
Md. Zahid Alam Rafi IP-1802021
Israt Jahan IP-1802033
Md. Salauddin Ahamed IP-1802053

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Table
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• Brand And Promotion
• Brand
• History Of Brand
• B R A N D C O M M U N I C AT I O N
• B R A N D I N G S T R AT E G I E S
• Where does the brand stand presently
• W h e r e d o e s t h e B r a n d Wi s h b e ?
• BUSINESS OBJECTIVE FOR BRAND
• Aim of promotion
• Promotional plan
• D i f f e r e n t w a ys t o p r o m o t e b r a n d
• Promotional strategies
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Brand And
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Promotion
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Brand Promotion = Brand +

Promotion ‘Brand' implies the overall
image of the company in the market.
‘Promotion' implies stimulating
awareness of the product in market.

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Brandto edit Master title style

A brand is a name, term, design, symbol.

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History edit Master title style
Brand

• Began with the practice of branding livestock to deter theft.

• Purchasers realization
• Adapted by
1. Farmers
2. Potters
3. Trades

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BRAND Master title style
COMMUNICATION

• Advertising
• Sales Promotion
• Direct Marketing
• Personal Selling
• Public Relations

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Click to edit STRATEGIES
BRANDING Master title style

• Individual branding
• Challenger brands
• Multiproduct branding strategy
• Product line extension
• Sub-branding
• Brand extension
• Co-branding

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 Where
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stand presently
Situation analysis

Current Market Scenario

SWOT Analysis

Business Challenges

Competitors

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Situational Analysis
Situational Analysis is the foundation of a marketing plan. It
includes a thorough examination of internal and external
factors affecting a business. It creates an overview of the
organization that will lead to a better understanding of the
factors that will influence its future.

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Current Market Scenario
• It is important to understand the value your product
intends to bring into the market.
• ls it a new innovation or an improvement on an existing
product?
• What distinguishes your product from the rest?

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SWOT Analysis
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• Strength
• Weakness
• Opportunity
• Threats

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 Where
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Wish be ?
• The Business Objective
• The Task
• The Target Audience
• The Marketing Objective
• The Communication Objective

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Promotion
Promotions refer to the entire set of activities, which communicate the product, brand
or service to the user.

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The Aim of Promotion
• Increase awareness
• Create interest
• C r e a t e B r a n d L o ya l t y

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Promotional plan
Personal Selling

Sales promotion

Direct Marketing

Publicity

Word of mouth

Event Marketing

Exhibition 1616
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objectives
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promotion
• To p r e s e n t i n f o r m a t i o n t o c o n s u m e r s
and others.
• To i n c r e a s e D e m a n d
• To d i f f e r e n t i a t e a p r o d u c t .

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Different ways to promote a product in person or with
different media.

• In a physical environment
• Tr a d i t i o n a l m e d i a
• Digital media
• Sponsorship

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SOCIAL MEDIA title style

• Facebook
• Instagram
• Twitter

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MASS Master title style

• Modern Marketing
• Potential Consumers
• Time efficient & cost efficient manner

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PROMOTIONAL STRATEGIES

• CONTESTS
• CUSTOMER REFERAL INCCENTIVE
• CAUSES & CHARITY
• PROMOTIONAL GIFTS
• CUSTOMER APPRECIATION EVENTS
• AFTER SALE CUSTOMER SURVEY

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Thank You

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