SWOT Analysis of Delivery Nerd

Strength

 It provides flexibility in delivery services such as less delivery time, flat fee with no
hidden charges.
 It maintains consistency and transparency in delivery charges. Charges are very low and
flat for all orders.
 Excellent interface is maintained by the company for the orders. The list of hotels is
arranged in a systematic way for food delivery service. People find it easy to select the
hotel nearest to them (Gürel and Tat, 2017). Customer ratings are attached with menu
items as well as it shows the overall rating of the hotel given by the customers.
 Payment gateways are very simple and through various modes of payment. Some offers
are there on the food items according to certain criteria.
 People can check the whole process after ordering food and all the details about the
delivery person. In a situation of emergency, a person can also call the driver to get
updates about the item. It provides a live update and all the ratings given by the customer
to the delivery boy.
 The strength of the company is trained employees. The delivery boy is trained enough
and follows all the rules and regulations made by the company. Delivery of the product is
to the doorstep.
 The packaging done by the company is very neat and clean. The food is tightly packed to
avoid the scenario of food leakage.

Weakness

 Brand awareness of the brand is very less. There is a high need to focus on the branding
part.
 There are no marketing plans made by a company which is the weakest part of the
organization. Brand value will increase by targeting more audiences.

Opportunity
  New innovations help the company to gain more opportunity in the market. For example
delivery of food to the hospitals, NGO, etc.
 Many promotional activities will help the company to gain more customers. As there are
many similar services available in the market for people it is necessary to promote the
brand. The promotion can be through advertisements through newspaper, social media,
magazines, etc. it will help in targeting the audience and growth part of the company.
 By focusing on the branding part the company can increase its market share. Investment
in the branding will help in reaching more people.
 More services and discounts will help to attract more people to your brand. Such as the
first free delivery service for the first order from DeliveryNerd.

Threats

 In the present situation, it has few customers and is a threat to the company. With fewer
customers, the sales will decrease. It is the main threat to the organization.
 Competition is very high. As currently many companies with the same services are there
in the market with more innovations and services. It is very tough to compete and people
can switch to another platform if there they find more features in another brand (Azmi,
2018). Beating the competition is very tough.
 People are so health conscious these days and most do not prefer outside foods. This
factor is affecting the sales part and is a threat to the company.

Recommendation for an innovation /NYD project including Smart objectives

The recommendation will be to use recent technologies like artificial intelligence, machine
learning, and similar technologies in the current technological infrastructure of the company
(Bonaccorso, 2017). The company can integrate its current systems with new technologies like
computational software or artificial intelligence technology. These technologies can help the
business to adapt to the new digital revolutions as the company will be able to understand all the
complex data they get from the customer will help the organization to keenly observe the
customer behavior. This can effectively help the business to understand how the customer
preferences change with periods and how the business will be profitability gets impacted by
customer behavior or marketing strategies. These aspects can be easily assessed using SMART
objectives as mentioned below:

Specific: The Company needs to understand how it can add specificity to the organization's
operations. This will effectively help the company to maintain a positive organizational culture
which will ensure increased profitability. This can help the company to inculcate new positive
reinforcement in the organizational culture which will be effectively observed by the customers
and thus will effectively add up to raise the customer satisfaction levels. Using artificial
technologies can help the business to understand the preferences of the customer in specific
aspects thus will help the business to tailor specific experiences for certain groups of customers.

Measurable: These changes or improvements need to be measurable. The business needs to

understand how to manage and measure these changes as new marketing tactics can be easily
implemented but if they cannot be measured effectively the efficiency will be low. The business
can integrate machine learning and similar technologies to optimize product delivery in UK and
nearby areas (Yampolskiy, 2018). The distance can be measured using algorithms to get the most
favorable route for product delivery.

Achievable: The business can implement artificial intelligence-based software to deeply

understand how their desired goals can be achieved in accordance with time. The business can
easily evaluate how the business goals and objectives can be achieved using the organizational
changes after implementation. The management and the human resource management can help
the workforce to understand the improved way of working to achieve organizational success in
the near future. This technology can also help the current business to achieve and understand
how the desired profitability can be attained.

Realistic: The goals desired by the company need to be realistic. These goals and objectives need
to be aligned with physical world aspects and an apt procedure with effective timelines needs to
be thoroughly designed. The business can easily use new technologies to understand how the
business can set realistic goals and objectives. The business can use data visualization techniques
to understand complex data to reach accurate and fast decisions.

Time-bound: The business needs to align its goals and objectives innovatively with time. The
business can use techniques like Gantt charts and the work breakdown structures (Sharon and
Dori, 2017). These techniques can help the management, leaders, and other important human
resources to understand complex data related to the organization. The business can help the
employee workforce to overcome various issues like variable workloads. The innovative
technologies can be easily used to understand complex data and thus use effective techniques to
understand customer behavior with relation to time. Thus these technologies can effectively help
the business to understand how the business can be made be more profitable using time-bound
organizational aspects.

Innovation and its importance for the company

This is always a topic of debate that invention or invention which one is more important, because
both are co-related. Without thinking an innovative idea, innovation is not possible and every
invention is an innovative solution to a problem. As the company has successfully established its
business in the UK marketplace, the customer base is strong. To capture the market share and
gain more profit company needs to develop an environment of innovation in workplace (Kahn,
2018). When the competition increases the chances of losing customer also increases, that is the
reason, single service is not sufficient to fulfil the market needs. Adopting the innovative mindset
can help the company in several aspects of customer service and can be beneficial in terms of
taking competitive advantages:

Improving customer experience

Innovation can help the company to improve the services and enrich the customer experience.
The industry in which Delivery Nerd operates is highly competitive, because there are a lot of
companies that provide similar services. Hence, it is necessary for the company to introduce new
and unique services in the market to attract the customer and retain them for longer period
(Keiningham et al. 2020). In the past few years the company has operated its business in the UK
market and innovation can help the company to build trust among the customers by providing
more reliable services.

Reducing operational cost

Innovation is the process of implementing new ideas by evaluating or utilizing available
resources. Since the company is not famous it is necessary to save some capital and invest in the
promotional or marketing strategies. In this aspect, the innovation and out-of the box thinking
can help the company to reduce the operational cost and optimize the overall expenses of the
company (Azmi, 2018). If Delivery Nerd invests a huge portion of its capital in the promotional
activities and benefitting the customers in terms of pricing and fast delivery, it will be helpful in
gaining number of feedbacks and improving average rating for the services.

Gaining competitive advantage

The delivery service industry in the UK is served by too many companies and all the companies
try to attract and retain the customers. In such a situation Delivery Nerd can take advantage by
promoting and innovating attractive services (Bashir and Verma, 2017). For example, by
reducing the operational cost and initiating its services to delivery large packages can help the
company to capture a huge market segment. It will also be helpful by increasing the probability
of getting new visitors on its official website and mobile application.

References

Azmi, Z., 2018. The Influence of Corporate Governance in Logistic Industry. Available at SSRN
3181627.

Bashir, M. and Verma, R., 2017. Why business model innovation is the new competitive
advantage. IUP Journal of Business Strategy, 14(1), p.7.

Bonaccorso, G., 2017. Machine learning algorithms. Packt Publishing Ltd

Gürel, E. and Tat, M., 2017. SWOT analysis: a theoretical review. Journal of International
Social Research, 10(51).

Kahn, K.B., 2018. Understanding innovation. Business Horizons, 61(3), pp.453-460.

Keiningham, T., Aksoy, L., Bruce, H.L., Cadet, F., Clennell, N., Hodgkinson, I.R. and Kearney,
T., 2020. Customer experience driven business model innovation. Journal of Business
Research, 116, pp.431-440.

Sharon, A. and Dori, D., 2017. Model‐Based Project‐Product Lifecycle Management and Gantt
Chart Models: A Comparative Study. Systems engineering, 20(5), pp.447-466.

Yampolskiy, R.V. ed., 2018. Artificial intelligence safety and security. CRC Press.