Assignment No.

II

Programme Name: MBA Semester: II Credit: 3

Course Title: Marketing Management Course Code: MBA609

Submitted Date: Last date of Submission: 21st July, 2021

Max. Marks: 30 Weightage: 15 Marks

Instructions:
 Sec-A is compulsory which consists of Ten Short Answer Questions (1 mark per
question). Answer length should be approximately 100 words.
 Attempt any Five questions from Sec-B out of Seven questions (4 marks per question).
Answer length should be approximately 800 words.

Section –A (10 Marks)

1. List out the necessary skills for a Marketing Manager.

2. Define Marketing Environment.
3. Explain the concept positioning.
4. Write a short note on target market.
5. Define direct marketing.
6. What is macro environment?
7. Explain the concepts of need and want.
8. Brief ‘Selling Concept”.
9. Define product mix.
10.Mention any four demerits of online buying
 Section –B (20 Marks)

1. Explain the stages of Product Life Cycle and strategies to adapt at every

stage.
2. Assume that You are a Consultant in Marketing. A deodorant product

segmented for teenagers are to be launched through online marketing.

Suggest online website marketing strategy.
3. Enlighten the term marketing management and its concepts with relation to

Society.
4. Write a detailed note on natural and technological environment. How these

factors affect market?

5. Describe the steps of consumer decision making process.

6. Expound the scope of branding.

7. Discuss the trends of online marketing among the youth, with suitable

examples.