Perez, Cris Jane E.

BSHM-3A

1. Provide 3 examples of Mergers and explain its result.

 Anheuser-Busch InBev (BUD) is an example of how mergers work and unite

companies together. The company is the result of multiple mergers,
consolidation, and market extensions in the beer market. The newly named
company, Anheuser-Busch InBev, is the result of the mergers of three large
international beverage companies—Interbrew (Belgium), Ambev (Brazil), and
Anheuser-Busch (United States). Ambev merged with Interbrew uniting the
number three and five largest brewers in the world. When Ambev and
Anheuser-Busch merged, it united the number one and two largest brewers in
the world. This example represents both horizontal merger and market
extension as it was industry consolidation but also extended the international
reach of all the combined company’s brands.
 Verizon Communications and Vodafone jointly brought Verizon Wireless to the
market. However, in 2014, Verizon acquired Vodafone's 45 percent stake in a
deal that eventually was thought to total around $130 billion. Following the
transaction, Verizon completely owns the Verizon Wireless venture. Dubbed the
‘deal of the decade’, Verizon’s excellent performance in the years that followed
the acquisition made this an incredibly successful move.
 Google acquired Android for an estimated $50 million back in 2005. At the time,
Android was an unknown mobile startup company so the move raised some
eyebrows. However, the acquisition gave Google the tools it needed to compete
in a market dominated by Microsoft and Apple. Google is more than familiar
with acquisitions of this kind, but this particular deal is seen as one of the most
successful. This is because 47% of U.S. smartphone owners use a Google
Android device as of May 2020.

2. Provide 3 examples of Acquisitions and explain its result.

 Vodafone and Mannesmann acquisition (1999) - $202.8B
As of January 2021, the largest acquisition was the takeover of Mannesmann by
Vodafone occurred in 2000, and was worth ~$203 billion. Vodafone, a mobile
operator based in the United Kingdom, acquired Mannesmann, a German-
owned industrial conglomerate company. This deal made Vodafone the world’s
largest mobile operator and set the scene for dozens of megal deals in the
mobile telecommunications space in the years that followed. This is the largest
mergers and acquisitions transaction in history.
 AOL and Time Warner merger (2000) - $182B
 When we mentioned at the outset of this article that ‘big doesn’t always mean
better’, the famous merger of AOL and Time Warner in 2000 is a case in point.
In little over two decades, the deal has become cemented as the textbook
example of how not to conduct M&A. It featured everything from overpaying to
strong cultural differences and even, with the benefit of hindsight, two large
media companies who just weren’t sure where the media landscape was
headed.
 Gaz de France and Suez merger (2007) - $182B
France loves its national champions - the large French companies that compete
on a world stage, waving the tricolor. It was no surprise then, when Nicholas
Sarkozy, President of France in 2007, stepped in to save this merger. That’s right
- a President playing the role of part-time investment banker. These days, Suez
is one of the oil and gas ‘majors’, although the fact that the company’s share
price hovers very close to where it was a decade and a half ago tells us
everything of what investors thought of the deal.

3. Choose one from the five ways to grow and expand of Henry Sy which you think is the most
important. Give your insight.

The five ways to grow and expand of Henry Sy which I think is the most important
because product is one of the key components that makes the entire process of connecting with
consumers and generating sales possible. Along with price, place, and promotion, the product
provides the ultimate value to the customer and serves as the entire reason for the marketing
effort. Product is the center of all marketing activities, without a product, marketing cannot
even be imaged. Good products are the key to market success. Product decisions are taken first
by the marketers and these decisions are the center to all other marketing decisions, such as
price, promotion, distribution etc. At its core, product marketing ensures the product is
presented to customers and internal teams in a clear way that highlights its benefit — so you
can increase demand and usage.

Source:
https://www.investopedia.com/terms/m/merger.asp
https://dealroom.net/blog/successful-acquisition-examples