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Future "Management and Leadership" of Hyatt

Hotel
content
Introduction ................................................................................................. 3

1.1 The link between strategic management and leadership ...................... 3

1.2 The influence of management and leadership style on strategic

change ......................................................................................................... 4

1.3 The application of leadership style ....................................................... 5

2.1 The influence of management and leadership theory on organizational

strategy ........................................................................................................ 5

2.2 Leadership strategies in line with organizational direction .................. 6

3.1 The need for current leadership ............................................................ 7

3.2 The need for future leadership .............................................................. 8

4.1 Development of leadership skills.......................................................... 9

4.2 Reflection on leadership skills ............................................................ 10

Conclusion ................................................................................................ 10

References ................................................................................................. 12

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 Introduction
The sudden outbreak of COVID-19 in 2020 has brought a strong impact on the
development of the world economy, and labor-intensive enterprises such as services,
infrastructure and consulting have been challenged more severely. With the effective
control of the epidemic and the gradual improvement of the international epidemic, the
economy is slowly being repaired, but the impact of the epidemic on enterprises can no
longer be reversed. How does Mark Hoplamazian, CEO of Hyatt Hotel, deal with the
economic impact of the post-epidemic era? In the post-epidemic era, Hyatt Hotel needs
to understand the economic system changes in the post-epidemic social background and
adopt a scientific and reasonable economic management model to optimize the core
competitiveness of enterprises.
1.1 The link between strategic management and leadership
The research object of strategic management theory of Hyatt Hotel CEO is very
clear. The research objects of this theory are the strategic objectives of enterprises, the
ways and means to realize the strategic objectives of enterprises and the core
competitive strength of enterprises themselves. Among the main research objects of
enterprise strategic management theory, everything is based on the enterprise's
behavioral goals, and the specific operation methods and competitive strength of
enterprises are all produced and run around the enterprise's behavioral goals. Studying
the strategic objectives of enterprises can help enterprises to better manage their own
strategies, and also provide the possibility to inject new knowledge of enterprise
management. In addition, evaluating the competitive resources of enterprises also
depends on the strategic objectives of enterprises.
After defining the research object, the CEO strategic management theory of Hyatt
Hotel should define its research perspective. It restricts the research direction of theory.
From the industrial revolution to the present era, the research direction of the strategic
management theory of enterprises presents a diversified and clear research trend. The
main research perspective of enterprises also focuses on maximizing the overall goal of
enterprises and strengthening the adaptability of enterprises to the environment. With
the development of the society, the objectives of enterprise strategic management are
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constantly changing, and enterprises in the industry are carrying out strategic
management from the perspective of maximizing the objectives.
Patricia O 'Connor and Laura Quinn (2008) pointed out that in the traditional sense,
the discipline of leadership development and the practice of leadership development
mainly revolve around the identification of individual leaders and their development,
that is, strengthening individual leadership ability. The field of CEO leadership
development of Hyatt Hotel is also undergoing a transformation. In the past, the
understanding of leadership development was mostly centered on individual leaders,
and more and more research and practice began to understand leadership in a broad
sense. According to the traditional leader-centered view, leadership is an individual's
unique wealth (i.e., the talent or ability of leadership), and leaders are usually
understood as individuals who occupy official positions. Under the conceptual
framework of organizational leadership, leadership is understood as the collective
competence of members of the organization, and the effectiveness of leadership is more
the product of the connection and relationship among all components of the whole
system, not just the product of a certain part of the whole system.
1.2 The influence of management and leadership style on strategic change
From 1960s to 1970s, the research related to corporate strategic management was
divided into two schools by academic circles, namely design school and planning
school. The former holds that the ultimate goal of formulating and implementing
corporate strategy is to gain competitive advantage, and the key to achieving this goal
lies in the optimal allocation of internal resources of enterprises, and it is necessary to
pay attention to the management and control of internal operating efficiency and cost
of enterprises. The planning school didn't define the goal of enterprise strategy. They
thought that the planning and control activities of senior managers were the key to
achieve the strategic goal of enterprise. Ansoff is the representative of the planning
school. In 1979, he built the model of environmental turbulence in the book Strategic
Management, and pointed out that enterprise management should make rational
strategic decisions in the increasingly turbulent environment. According to the
viewpoints in Corporate Strategy and Strategic Management, the corporate strategy of
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the Hyatt Hotel is a fundamental and long-term plan and guidance made by the CEO
for the business activities after considering his internal and external environment in an
all-round way. It is characterized by future-orientation, dynamics and sustainability,
and its goal is to ensure the sustainable development of the enterprise.
1.3 The application of leadership style
Through the research of previous scholars' leadership style, the author thinks that
under the new situation, Mark Hoplamazian, CEO of Hyatt Hotel, should use the
leading leadership style. Leading leaders will set high standards for their work, always
take the lead, strive for perfection and act quickly. At the same time, they also require
everyone around them to be equally excellent and like to say "learn from me and be
quick" to their subordinates. Factors related to EQ are mainly reflected in initiative,
diligence and diligence, and striving for achievement. This leadership style is most
effective when a highly motivated and capable team is required to produce results
quickly. However, the influence of this leadership style on the overall atmosphere of
the organization is negative, so it should be used with caution as far as possible. If you
ask too much, your subordinates will be afraid, but your morale will be low. Leading
leaders know the guiding principles of their work well, but they don't tell them clearly.
They hope their subordinates can understand them. If all subordinates are passionate
and capable, and hardly need guidance and coordination, then this leadership style will
be useful.
2.1 The influence of management and leadership theory on organizational
strategy
And management leadership theory have great influence on the strategic choice
and organizational structure construction of enterprises. Due to the different
personalities of the TMT team of Hyatt Hotel, the strategic orientation of enterprises
will be obviously different. It is precisely because of the different strategic choices of
enterprises that the financial performance and competitive advantages of enterprises in
different environments are different. Comparing the differences of strategic choices in
different scenarios will help enterprises to set their own strategic decision-making
system under different innovation modes, and help enterprises to improve their short-
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term financial performance and long-term competitive advantage.
There are also many potential characteristics in strategy selection, such as
managers' personal preferences for risk taking, entrepreneurship, objectivity,
stubbornness and information use. These factors are mostly influenced by the
personality characteristics of strategic leaders, which in turn have an important impact
on strategy generation and subsequent strategic decision-making, and have a crucial
impact on what the organization ultimately does and doesn't do.
2.2 Leadership strategies in line with organizational direction
For CEO Hotel of Hyatt Hotel, rooms, restaurants, logistics departments and other
sectors can adopt lean management thinking mode to improve service process
efficiency, reduce service cost, improve customer satisfaction, and finally achieve
brand effect and increase hotel revenue. Lean management and reform are not only to
eliminate waste and unnecessary loss, but also to formulate correct improvement
schemes and practices under the goal of creating prices. Simply put, lean management
is reform and innovation with the goal of creating new value on the premise of
eliminating waste. At the same time, it solves the management problem of "the
proportion of basic management fee and reward management fee is too high, and it is
not linked to hotel performance".
This study takes the management department of Hyatt Hotel as an example to
analyze the application strategy of lean management. Hotel Stewardship Department is
a subsidiary department of Food and Beverage Department, and its main function is to
clean, disinfect and store all tableware and utensils; Responsible for cleaning and
finishing the back yard of the food and beverage department; Responsible for the
management of materials and assets in the Food & Beverage Department; It has the
mobility function of the catering department, and supports all kinds of service needs of
the catering department at any time. The steward's function is not only to keep and
maintain the food and beverage department's materials and property, but also to manage
the logistics supply. From the perspective of lean management, reducing the breakage
rate of tableware and utensils will be a very effective lean thinking to avoid waste and
create value.
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 3.1 The need for current leadership
a) Insight ability. In the Hyatt Regency Hotel, Mark Hoplamazia should be good
at using design thinking to look at problems. He is the one who is close to the users and
knows the users best. Therefore, the CEO of Hyatt Hotel makes use of the advantages
of design thinking, is good at using user research methods, and stands at the user's point
of view, gaining insight into business opportunities and discovering innovations.
Chahurley set up YouTube and found the blank spots in the world-YouTube, a website
for simply sharing videos. Similarly, Brian Chesky, founder of Airbnb, also has an
online insight into the future development opportunities of the hotel industry. He used
his own design ability to participate in entrepreneurship and business development,
helping the company to increase its transaction volume by 2-3 times and double its
income. BrianChesky improved the hotel by design, and completely promoted Airbnb
from sofa guest company to world-renowned online travel hotel company.
b) People-oriented principle. In the process of enterprise management, the CEO of
Hyatt Hotel presents the design principle of people-oriented, paying attention to users
and taking people as the center, which reflects the care and empathy for consumers. As
a design leader, James Dyson has a unique way of thinking of designers-design thinking.
Design thinking urges him to stand on the consumer's point of view. If something is
inconvenient, he will think about how to improve it and make it more convenient to use.
James Dyson believes that people sometimes take a product that is not easy to use for
granted, because this phenomenon is widespread, so "not easy to use" becomes a matter
of course. He hopes to turn this "not easy to use" rationality into irrationality through
design. Adhering to this concept, from the designer's point of view, James Dyson led
the company to achieve the ultimate in vacuum cleaners and hair dryers.
c) Be forward-looking. The CEO of Hyatt Hotel should make use of design
thinking and show extraordinary foresight in strategic decisions. In addition, different
from ordinary leaders, design leaders pay attention to problems, are experts in problem
solving, and want to provide solutions for people's better lives. Similarly, on this basis,
design leaders are better at market forecasting and predicting people's future needs. By
understanding the present and predicting the future, design leaders put forward in-depth
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ideas, change enterprise strategies and make valuable designs.
3.2 The need for future leadership
a) Business model innovation and change. Design leaders promote business model
innovation and change. Take Steve Jobs and Brian Chesky as examples. They have
subverted the traditional business model in the industry, which has caused great changes
in the technology industry and the hotel industry. Airbnb established by Brian Chesky
has subverted the traditional hotel industry, taking rooms as the core products of Airbnb,
and promoted Airbnb's transformation from a sofa-guest company to an internet travel
hotel company, thus realizing the innovation of business model. In the subversive
innovation and change of business model, the CEO of Hyatt Hotel should re-examine
the customer's value proposition, create a new market, business model and new profit
model, further explore the new market of enterprises and enhance the market
competitiveness.
b) Design promotes service innovation. Design is no longer the visual design of
products and services. The CEO of Hyatt Hotel should know how to use design to
achieve business objectives and create value for users. However, in the process of
design transformation, it is extremely urgent to build a multi-disciplinary and multi-
ability combination team. Design leaders play a role in promoting the transformation
of enterprise strategy to solve the problems of product and service experience. Just as
Steve Jobs insists on the concept of "simplicity" and minimalism, Apple's products fully
embody these principles. He believes that design should pursue simplicity, but it should
keep a good balance and not be overly simple. He is passionate about design, and he is
extremely demanding on the appearance of products, demanding that products must be
beautiful, expressive and scientific. His idea has had a profound impact on the
employees of the company, so that Apple can produce products with subversive effects.
c) Shaping the design culture. The CEO of Hyatt Hotel should run the design
through the daily operation and management of the hotel, especially take the design
root in the corporate culture. A mature design innovation culture is the decisive
condition for the survival and development of enterprises. JamesDyson adheres to the
concept of focusing on design and R&D, and builds the company's design innovation
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culture. He spends nearly 20% of his annual turnover on the company's design and
research. All employees of the company regard design and research as the core of the
company and their own business, and adhering to the design innovation culture is one
of the reasons for Dyson's success.
4.1 Development of leadership skills
Mark Hoplamazian, CEO of Hyatt Hotel, wants to establish the management
concept of information operation. The integration and development of informatization
has become an important trend and reform direction of hotel development, and it is
particularly important to strengthen the role of information technology in hotel
management. First of all, hotel managers need to start from themselves, do a good job
in the initiation and development of consciousness, enhance the importance of
information technology, and realize the optimal allocation of hotel resources through
the good construction of information system, so as to continuously improve the hotel
service quality. Hotel information management is an effective means for hotels to
strengthen and improve the service quality according to the advanced level of science
and technology. Its use effectively promotes the hotel to change from the traditional
management mode to the new era management mode, and realizes the penetration of
service concept. This change of service concept is not only aimed at customers, but also
for the internal staff of hotels, and also provides the same information service. This also
requires managers with the ideas and methods of information management to promote
and implement it. Therefore, the staffing needs to be paid attention to and the
institutional allocation needs to be adjusted. In the process of informatization, the hotel
needs to pay attention to the standardization of institutional setup and the rationality of
staffing, and it also needs to solve the shortcomings of the information department, such
as nonstandard setup and insufficient staffing.
Mark Hoplamazian, CEO of Hyatt Hotel, wants to realize the standard
management and operation propaganda, and it is a common business pursuit of the hotel
industry in the new situation to provide customers with high-quality and satisfactory
service at the fastest speed. Therefore, it is extremely important to do a good job in
sustainable brand building. The integration of information management can provide
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important technical support for the hotel's business services, and it is the most basic and
effective measure for the hotel's continuous and convenient service export.
At present, the Hyatt Hotel has made progress in performance through the
integration and development of information technology. However, considering the
fierce competition in the industry, all hotels have promoted the reduction of cost and
occupied the market through price reduction, which has brought a vicious circle to the
development of the industry. In order to effectively avoid this situation, standardized
management is extremely important. The hotel operation can be carried out well
through the improvement of service quality, and the hotel service quality and efficiency
can be improved through the integration and grasp of information technology.
4.2 Reflection on leadership skills
The progress and development of the times have made the integration of
information technology an important support for hotel development and an important
symbol of hotel management competitiveness. Through the development of high-
quality management level of the TMT team of Hyatt Hotel, the economic benefits of
the hotel will be more abundant. Hyatt Hotel should also pay attention to establishing
cooperative relations with various software companies, comprehensively upgrading the
hotel's information equipment, technical support environment, etc., and incorporating
the hotel's own personalized service. From the running effect, customers give high
evaluation to the comfort and experience of living, which can continuously improve the
satisfaction of the hotel and increase the economic benefits.
Conclusion
Under the new situation, the development of information technology and the
improvement of hotel management quality have become important trends in the
development of the hotel industry. Mark Hoplamazian, CEO of Hyatt Hotel, should
integrate modern information technology and hotel management concepts, and
optimize and utilize information technology in combination with his own actual
situation, development direction and goals, so as to realize the continuous progress of
hotel management quality through the integration of information technology and make
the development of Hyatt Hotel better and better.
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