frrrrr rrr rere ( { ( f c Reading 20 pons IH Reau the text and choose the correct answer, @ points) Millions of items are purchased online every day, As a result, companies must look for ways to attract Internet shoppers. Interestingly, marketing professionals are trying to persuade people to buy products online by using strategies that were used in the past to increase sales in shops. When people are uncertain about something, they often look at what other people are doing to help them make up their mind. By showing the most popular items on their site, marketers show shoppers what other people are buying. They can also publish customer reviews, in an attempt to influence potential buyers. In addition, people usually want what they can't have. If they think that a product is only available for a limited time, they are more likely to purchase it, Online marketers can make people think that a product will soon be unavailable, by using slogans like "For one week only” or “While stocks last!” Pople who work in marketing claim that if 4 person is already committed to buying one product, it will be easier to convince him to purchase something else as well. This is also true online. For this reason, websites often display related items near each others, like they do in shops. This makes it quicker and easier to sell more items. Its also important for companies to make shoppers feel that they aren't taking a risk by purchasing a product. Many online shopping sites promise shoppers that they will refund money if they arent satisfied with any of their products. Finally, it’s clear that people feel much more confident about purchasing a product when they have actually seen it. Pictures and videos on Internet shopping sites make this possible. Although many of these strategies are useful in helping companies attract customers, it's important to remember that if you want your company to be successful, you will need good products. Some things never change, even in the digital age! 1. Marketers .... a. are using new strategies to attract Internet shoppers b. don't need to work hard to sell products online c. are selling online products in similar ways to products in shops 2. People often prefer to buy something that .... a. no one else has bought ». is popular . other people haven't yet made up theit minds about 3, People are more likely to buy a product if they feel that ... a. they will lose the opportunity to purchase it b. it will always be available c. its easy to get 4. The writer believes that marketing strategies ... a. don't work b, will never change . can be effective 2 Complete the sentences. (12 points) 1, Customer reviews can... 2. It’s easier to persuade people who 8. It’s quicker and easier to sell items that . 4, Companies offer refunds to shoppers so that 6. In addition to having good marketing seat, ‘companies... as Wocabulary 20 poins WH Ghoose the correct answer. (6 points) 1, There is a three-year credit card / guarantee / free sample on my new television. 2. How will you reduce / purchase / save up enough money for guitar lessons? 3, This special offer / advertising agency / price tag is for one week only. 4, [expected to get a bigger make / discount / price range on the motorbike. 5, The discounts exchanged / attracted / tempted Ella to buy a new dress. 6. This backpack was a real budget / bargain / product. I only paid half price for it. ‘New English in Use ESO 4 Photocopisble @B Burlingion Bools] 442 2 Match the words in A to their definitions in B. (6 points) A 1. dyer 2. cashier 3. refund 4. on sale 5. increase 6. strategy B a, the person you pay at a shop --b. sold at a lower price ¢.aplan ...d. to return money to a customer e. an advertisement on a small piece of paper _.£ to make bigger B Complete the sentences with the words and expressions below. (8 points) shop displays + cash + make up your mind awareness + convey the message + goods trial period « receipt 1. Dan paid to get alower price. 2. The factory delivered the i this morning. 3, You should check your —-- for riistakes after shopping at the supermarket. 4, There's a growing ee ninennns OF the importance of exercise. 5. It’s hard to. so many interesting choices. Love seeing the beautiful in the windows at Christmas. 7. At the end of the en nnnnnnm decided not to buy the mobile phone. 8, The speaker's topic was serious, but he used humour to... ct when there are Ryan Grammar 20 points 1 Complete the sontences with the verbs in brackets. Use the Present Simple Passive, (6 points) 1. Hip-hop dancing (teach) at the community centre every afternoon. 2. anon tHE PEESENES renee (wrap) before Christmas? 3, The homework —.... beginning of every lesson. eS (sell) here? 5. Spanish —.-unnnnnnnn (Speak) by millions of people in South America. 6 KMIV€5 seen nninene (NOL Keep) in this drawer. —.. check) at the ‘New English in Use £50 4 Photocopiable © Burlington Books Unit 5 Teste 2. Write sentences with the words below. Use the Past ‘Simple Passive. (10 points) 1, Paull / teach / to cook / by his mother /. 2. by / not blow down / the tree / the wind / 3, all the concert tickets / yesterday / sell /? 4, not invite / Charles and Abby / to the / party /. 5, not deliver / the parcel / yesterday /. % Complete the sentences with the verbs below. Use the Future Simple Passive. 6 points) complete + give + serve + seat + reduce + avoid 1. The audience before the performance begins. 2. If you plan carefull, the problems 3, DIAM nee at seven otlock. 4, [hope the project enn by July. 5. The prices after Christmas. 6 nn BS RCIA PELE ae to the best student at school? ‘@& Ghoose the correct answer. (6 points) Imagine doing your supermarket shopping by simply scanning pictures with your smartphone, ‘This is already a reality in some countries. So how does it work? Walls * was covered / are covered / will be covered with digital pictures of supermarket shelves. The customer scans a product with a smartphone and it? is added / was added / are added to a virtual cart, The products * weren't delivered / won't be delivered / {sntt delivered until the customer gets home. The first “shopping wall’ * is opened / will be opened / wwas opened in the Seolleung subway station in Seoul, South Korea, in 2012. This subway station 5 will be chosen / was chosen / are chosen because more than 200,000 people use it every ay. Meanwhile, at Frankfurt Airport in Germany, popular travel products * will be displayed / wwas displayed / are displayed on a digital wall for travellers who have forgotten something. If the purchases aren't collected / were collected / won't be collected before the flight, the order ® was cancelled / isn’t cancelled / will be cancelled automatically. Sounds like a great idea to me! Writing 10 points ‘Write an opinion essay about why shopping for the latest trends and popular brands has become so important to teenagers,meer errr re rrr rer rere rrp ere freee Math Reading 20 points A Read the text and complete the sentences. (12 points) Millions of items are purchased online every day. Asa result, companies must look for ways to attract Internet shoppers. Interestingly, matketing professionals are trying to persuade people to buy products online by using strategies that were used in the past to increase sales in shops. When people are uncertain about something, they often look at what other people are doing to help them make up their mind, By showing the most popular items on their site, marketers show shoppers what other people are buying. They can also publish customer reviews, in an attempt to influence potential buyers. In addition, people usually want what they can't have. If they think that a product is only available for a limited time, they are more likely to purchase it. Online marketers can make people think that a product will soon be unavailable, by using slogans like “For one week only” or “While stocks last!” People who work in marketing claim that if 2 person is already committed to buying one product, it will be easier to convince him to purchase something else as well. This is also true online. For this reason, websites often display related items near each other, like they do in shops. This makes it quicker and easier to sell more items. Its also important for companies to make shoppers feel that they aren't taking a risk by purchasing a product. Many online shopping sites promise shoppers that they will refund their ‘money if they aren't satisfied with any of their products. Finally it’s clear that people fee! much more confident about purchasing product when they have actually seen it. Pictures and videos on Internet shopping sites make this possible. Watching a video requires less effort than reading about a product, so its more likely to convince people to buy something. Although many of these strategies are useful in helping companies to attract customers, it’s important to remember that if you want your company to be successful, you will need good products. Some things never change, even in the ligital age! 1, Customer reviews can... 2, Its easier to persuade people who 7 3. It’s quicker and easier to sell items that son 4. Companies offer to refund shoppers, so that 5. Pictures and videos allow shoppers to. 6, People are less likely to read about a product because an 2 Answer the questions. (6 points) 1, What is interesting about the marketing strategies used on the Internet? 2. Why do companies draw attention to their most popular products? 3. Why do companies use terms like "For one week only"? 4, What is the writer’ opinion of marketing strategies? Wocabulary 20 points A The words in bold are in the incorrect sentences. Write them next to the correct sentences. (8 points) 1. Did you see the refund in the department store window? 2. Ryan decided not to buy the mobile phone after the make. .... 3. Stella worked as 2 price range at the shopping centre. 4, There is a three-year shop display on my ew television, eee 5. Have you got anything cheaper? This. ‘computer isn’t in my advertising agency. 6. The trial period asked the public to suggest a name for the new soft drink. Ee 7. You can get a cashier on these sports shoes if you haven't worn them, oe 8, They won't buy something ifthe guarantee isn't famous. in Use ESO 4 Photocapiablo @D Burlington Books| 43,2. Gircle the word that doesn't belong. (4 points) 1. budget « discount + on sale + bargain 2. charge + purchase + exchange + increase 3. product + goods « free sample + credit card 4, awareness + receipt « flyer « price tag B Complete the sentences with the correct form of the ‘words and expressions below. There are more words than you need. (8 points) convey the message + attract + tempt + strategy cash + make up her mind « reduce » save up special offer 1, The delicious dessert... Mia to break her diet. 2. Have you nusnme €OUGH Money for driving lessons? 3. This ---—von-oue-u-is for one week only. 4, Max talked about a serious topic, but he used. humour to... 7 5. Ifyou pay in ames you'll get a better price. 6. Victoria to start working and stop being so lazy. 7. The COUPLE .—ane-nrernonee the number of wedding guests because the church was small 8. They are hoping to sean ROW clients to the restaurant. Grammar 20 points 1 Rewrite the sentences in the passive. (10 points) 1. The newspaper won't report the story tomorrow. 2. Dil Luke hang the pictures on the wall? 3, People in South America speak Spanish, 4, Kate will ell the tckets to Mark 5. They give lessons at the pool every afternoon. 22 Write sentences with the words below Use the passive. (3 points) 1. by Jake / paint / next week / the house /. 2. an hour ago /by my sister / wash / the dishes / 3. check / every lesson / the homework / at the beginning of /? ‘New English in Use ESO 4 Photocopiable GO Burlington Books | Unit 5 Testow Complete the mini-dialogues with the verbs below. Use the passive. (7 points) bring « choose + not move « like + organise give + wrap 1, At Did you hear that Tom oe 2 special prize at school next week? Br No, I didnt. Why? enn he wow for the prize? A: Well, he's very active on the student council. Every school event *... a) hire, He's popular student who aa = by everyone. 2. Azls everything ready for Dad's surprise party? B: Not everything. The presents -nvn-nnen Yesterday, but the tania in the lounge ® A:T'll do that now. What about the cake? B: Don’t worry. The cake? =a later by Aunt Eva. & Completa the toxt with the verbs in brackets. Use the passive, (10 points) Imagine doing the family shopping by simply scanning pictures with your phone. This is already a reality in some countries. So how does it work? Walls * (cover) with lifelike digital pictures of supermarket shelves full of products. Products * (scan) with a smartphone and they * fad) toa virtual cart. The shopping * {not deliver) before the customer gets home. ‘The first shopping wall, Homeplus Smart Virtual Store, ©. (open) in the Seolleung subway station in Seoul, South Korea, in 2012, This subway station... (choose) because more than 200,000 people use it every day. It was very successful, so more virtual shopping walls * on (Set UP) around Seoul. Meanwhile, at Frankfurt Airport in Germany, popular travel products _~ (show) on a digital wall for travellers who have forgotten something. If their purchases * seooncseeun (not collect) before the flight, the order ™. — (cancel) automatically. Sounds like a good idea to me! Writing 10 poins ‘Write an opinion essay about why shopping for the latest trends and the popular brands has become so important to teenagers.pe MAHI en ( rere e a CGH aien ( Reading 20 points Read the text and complete the sentences. (12 points) Millions of products are purchased online every day. As a result, companies must look for ‘ways to attract Internet shoppers. Interestingly, ‘marketing professionals are trying to persuade people to buy products online by using strategies that were used in the past to increase sales in shops. ‘When people are uncertain about something, they often look at what other people are doing to help them make up their mind. By showing the most popular items on their site, marketers show shoppers what other people are buying. ‘They can also publish customer reviews, in an attempt to influence potential buyers. In addition, people usually want what they can't have. If they think that a product is only available for a limited time, they are more likely to purchase it. Online marketers can make people think that a product will soon be ‘unavailable, by using slogans like “For one week only" or “While stocks last!” People who work in marketing claim that if 2 person is already committed to buying one product, it wil be easier to convince him to purchase something else as well. This is also true online. For this reason, websites often display related items near each other, like they do in shops. This makes it quicker and ‘easier to sell more items. It’ also important for companies to make shoppers feel that they aren't taking a risk by purchasing a product. ‘Many online shopping sites promise shoppers that they will tefund their money if they aren't satisfied with any of their products. Finally, it’s clear that people feel much more confident about purchasing a product when they have actually seen it, Pictures and videos on Internet shopping sites make this possible, Watching a video requires less effort than reading about a product, so it's more likely to convince people to buy something. Although many of these strategies are useful in helping companies to attract customers, its ‘important to remember that if you want your company to be successful, you will need good products. Some things never change, even in the digital age! 1. Customer reviews can — 2. It’s easier to persuade people who 3. Its quicker and easier to sell items that — 4. Companies offer to refund shoppers, so that 5, Pictures and videos allow shoppers to. 6. People are less likely to read about @ product because ‘2. answer the questions. (8 points) 1, What is interesting about the marketing strategies used on the Internet? 2. Why do companies draw attention to their most popular products? 3. Why do companies use terms like "For one week only"? 4, What is the writer's opinion of marketing strategies? Wocabulary 20 points I Complete the words to match the definitions. (6 points) 1. an advertisement that is printed on a small plece of paper? Eve rnre-vmenene 2. pictures or words painted on a public wall or Duilding: game 3. a dead body: c. 4, you pay this person for your shopping at the supermarket: ¢—... 5. to disappear: v__. 6. to be worried about something: ieee ‘New English in Use ESO 4 Phowovopiable OD Burlington Books] 4546 2 Complete the sentences to show you understand the words in bold. (6 points) 1. Jason used his credit card t0 uuu 2, Make up your mind! You need to 3. Because of the special offer, many people 4, Lfeel left out when 5, That film has got great special effects, like 6. Sophie is very easy-going, so Complete the sentonces with the words and ‘expressions below. Make any necessary changes. There are more words than you need. (8 points) tempt + share + slum + discount « trial period proof + reveal + mayor + lend + advertising agency 1. In her new book, she wean the truth about her life. 2. The. _... opened the new theatre. 3. The asked the public to suggest a name for the new soft drink. 4, What mann ig there that Joe stole the necklace? 5. They hope they'll get a bigger if they buy two bikes instead of one. 6. My brother and I room ‘when we lived in a small flat. 7. you don't buy the earphones at the end of the 1 you have to return them. 8. When Ian saw the chocolate cake, he was to break his diet, Grammar 30 points Complete the sentences with the correct form of the verbs in brackets. (10 points) 1. Yesterday, our dog when @ LOtry evenness (hit) him, 2. Ifshe --» (G0) to bed eatlier, she (be) more energetic, but she plays video games all night. 3, The room... (get) cooler soon becatise MIKE oe wnsnrnnnenn St _.-(turn on) the air conditioning. injure) 4, The audience... (not stop) laughing while the comedian... (tell) his jokes. 5. Stella... (fly) to London next week because she ow new (receive) a trip as a present from her parents. ‘New English in Use ESO 4 Photecoplable © Burlington Books Unit5 Testeas 2 Correct the mistakes. (10 points) 1. The trele was most tiring than we expected. 2, Did he told about the new test date? 3, No one will be late if the bus will come on time. 4, The project will ill complete tomorrow. 5. How many time have we got until the bel? B Complete the text with one or two words in each space. (10 points) In the past, we ® oven dO OOF shopping at the supermarket. Now, we can also order products online. But imagine doing your shopping ata virtual supermarket while you ..for your train. This is already a reality in some countries *__.. commuters shop at virtual shopping supermarkets in train stations, bus stations and airports. So, how * it work? Lifelike digital pictures of supermarket shelves cover the walls. The customer scans a product with his or her smartphone and the item * wu added to his or her cart. ‘The first virtual supermarket wall opened in the Seolleung subway station in Seoul, South, 2012. This subway ¢. chosen because more”... commuters use it every day. After sales — _—---~-inereased by 130% in three months, more subway and bus stations got virtual supermarkets. Meanwhile, at Frankfurt Airport, Germany, popular products are shown ‘on a wall for travellers that forgotten to pack something. If they dor't collect thelr purchases before the light, the purchase v-vn-nnen-ne Cancelled automatically. 200,000 Writing 10 points Write an opinion essay about why shopping for the Jatest trends and the popular brands has become so important to teenagers,if f ék Listening 10 points A Liston to the guide talking about the Silk Road and choose the correct answers. 1. The Silk Road i a. one long road . more than one road ¢. nota road at all 2. The Chinese bought ... from the Romans. a. silk b. horses . gold 3. Seres is the... a. Chinese word for silk b, Roman word for China ¢. Chinese word for Greece 2B Listen again and complete the sentences. 1. The Silk Road went from Rome to 2. The Sille Road was first used in about 3. Some soldiers in the army of... 4, In addition to silk, the Europeans wanted to buy : from the Chinese, 5. In the 6th century, spies stole Speaking 10 pons Student A Wl You are a sates assistant and your partner wants ‘0 buy something. Use the words below to ask your partner questions and complete the chart, remained in Tajikistan. Questions: My partner's answers: 4.1 7help / you? 2. you / got / anything articular /n mind’? ‘8. what / about / give / her / some jewellery? 44, How much / you / like / spend? 5. How/you/ like / pay? 2. Use the information below to answer your partner's questions. 1, Want to buy a present for sister 2.No 3, She loves jewellery! 4.850 5. Cash 4 Chinese horses were ... than European horses. a. bigger b. faster «. slower . The Europeans preferred to make their own silk because it was .. 1. not as expensive to produce b. easier to produce ©. quicker to produce BC. Student B Use the information below to answer your partner's questions. 1. Looking for @ present for frend 2. A fashion accessory 8. Good idea 4.250 5. Credit card You are a sales assistant and your partner wants to buy something. Use the words below ta ask your partner questions and complete the chart. Questions: My partner's answers. 1.17 help / you? 2, you/ got / anything particular /in mind? 8. what /about/ give / her / sunglasses? 4, How much / you /like/ spend? 5. How / you / like / pay? New English in Use ESO 4 Photocopicble © Burlington Books 47