Pick a country that Dunkin’ Brands is not currently operating in.

Outline key cultural issues that

management should consider before entering that market. Use the cultural methodologies and
determinants that this lesson discusses.

Canada is a country where Dunkin' brands are not operating currently. In 1961, the Dunkin'
brands started to spread across the country, but Dunkin' Donuts halted operations in
Canada in September 2018, after 57 years of operation, when it refused to renew its
franchise license for the few surviving restaurants. One of the biggest reasons why the
Dunkin' brands stopped operating in Canada is that when they tried to expand into Canada,
they were competing against the pre-existing market dominance of another well-
established brand that already had thousands of locations across Canada. The management
of Dunkin' should consider before entering the market the preferences of their target
market and the geographical areas for their branches. Each worldwide market will have its
own set of preferences for products, foods, levels of product/food quality, and even brands.
Shapes, colors, and iconic features can have a wide range of cultural importance. These
cultural variations must be considered when determining if a product is fit for a market or
whether it may be modified for greater commercial success.