Review the general problems encountered when building market entry strategies. Give examples.

The general problems encountered when building market entry strategies are:
1.  Interlinking of production and marketing 
- means private investment may not be sufficient, and government action may be required,
for example, to create infrastructure. 
2. Licensing
- A foreign operating method in which a corporation in one nation agrees to allow a
company in another country to use the licensor's manufacturing, processing, trademark,
know-how, or other talents.  Coca-Cola is an excellent example of licensing. In Zimbabwe,
United Bottlers have the license to make Coke.
3. Time 
-Brand names don't appear out of anywhere. Large promotional initiatives will be required.
For example, it takes time, effort, and money to construct an intelligence system and create
an image through promotion. 
4. Transaction cost
- The direct supervision of trading partners is limited by physical distance, linguistic
obstacles, logistics expenses, and danger. Contract enforcement can be costly, and a lack of
legal integration between countries makes matters even more difficult. An example of this is
search and bargaining fees.