Choose a local product in General Santos or in the Philippines.

Select an entry method to market that product

Select where to sell your product (choose one): Japan, Middle East, Europe or US.

Explain briefly why you choose that entry method for that product.

a.) Local product: Benevita coco sugar and coco nectar (Gensan)

b.) Entry method: Indirect exporting
c.) Country to sell the product: Europe
d.) Why choose that entry method: 
1. Less Risk: Indirect exporters face fewer risks because the marketing risk is passed to
export market middlemen. At the same time, these middlemen are experts in their
respective fields.
2. Less Investment: Indirect exporters demand less capital than direct exporters because
they focus solely on producing or assembling items.
3. Technical Assistance or Guidance: Intermediaries that handle goods exports provide
technical assistance to local suppliers in order to promote exports from the country. In most
cases, such assistance is provided for free or for a little fee.