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Kaesey Lasater

Instructor Name

English comp I

24 November 2021

The Science Behind Marketing

The power of marketing is something we all take for granted. We may not realize it, but

marketing has an effect on everyone in some way. Marketing is one of those things no one ever

really thinks about but it is always going on and the way it works is very interesting. Marketing

influences everyone, as well as play a big part in social media, yet scientists still refuse to do

more research on the science behind marketing and how it works.

It does not take much to be affected by marketing. All it takes is simply seeing the tiniest

logo (David). Just seeing the slightest bit of marketing can have a great impact on one's thought

process when making a decision. Marketing also takes time; it can sometimes take up to a year

after seeing a logo before someone acts on it. There are so many different factors that go into

marketing, and it can sometimes be a gamble because it is never promised to work. Knowing the

right marketing strategies can make all the difference but that is very difficult because of how

much they are always changing.

Social media plays a big part in marketing today. Social media has quickly become one

of the main sources of marketing. More and more companies are using influencers to promote

their brand and or products. Companies send influencers their products free of charge in hopes

that they will make content with it and promote it to their following (Martinez). Today’s

consumers trust the influencer and what they have to say about a product. If an influencer says

they like a product or brand, then all their followers will take their word for it and run out and
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buy it even if it is not even that great. Social media has overall taken over the whole marketing

scene, but it is honestly one of the fastest and easiest ways for companies to promote themselves

today.

Some scientists still refuse to believe in the power of marketing. Scientists claim that it is

too expensive to do the further research needed in order to gain an understanding of how

marketing works, and how it affects people (David). Scientists like to claim that they are not

affected by marketing, but all it takes is simply seeing a logo once for it to have an effect on an

individual whether they know it or not (David). The science behind marketing can be really

overwhelming and confusing when trying to understand it but it is crazy to learn what all it

affects. Most of us underestimate the power of marketing.

Overall, the science behind marketing does not get the attention it deserves. It is very

fascinating and crazy to see how marketing works, and it is one of those things that no one ever

talks or thinks about, yet it is constantly affecting all of us every day. Scientists have just barely

hit the tip of the iceberg when it comes to information about how marketing works, and there is

so much more of it to be found and understood.

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Barden, Phil P. Decoded: The Science Behind Why We Buy. 1st ed. New York: John Wiley &

Sons, Incorporated, 2013. Print.

This article talks about the thought process of the average person. It reveals the secret

pattern behind how the brain works when looking to purchase an item. The author also talks

about how to use the pattern. The article really focuses on the decision science behind marketing.

David Chapin. “Taking Advantage of the Science Behind Marketing.” Pharmaceutical

executive 30.12 (2010): 94–. Print.

This article talks about how little scientists value marketing. They refuse to do more

research on it because of how expensive that process is. Everyone is affected by marketing. All it

takes is to simply see a small logo and just that can change the way someone thinks.

Martínez-López, Francisco J et al. “Behind Influencer Marketing: Key Marketing Decisions

and Their Effects on Followers’ Responses.” Journal of marketing management 36.7-8

(2020): 579–607. Web.

In this article, the author explains the effects social media has on marketing. It also

mentions studies in place to help understand how it works. It talks about the influence different

platforms have on marketing. Along with all the different elements that play a part in it.
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Pearson, David. The 20 Ps of Marketing: a Complete Guide to Marketing Strategy. London:

Kogan Page, 2014. Print.

In this book, the author talks about how much marketing has changed in the past years.

Along with all the new things to learn to be able to keep up. It goes into detail with all the

different ins and outs of marketing. The author also breaks down how it all works today and

explains it.