FASHION ORIENTATION

1900-1909
 CHARLES FREDERICK WORTH (Father of fashion)
 Introduced yearly fashion show (Word flair)

 PAUL POIRET (DICTATOR OF FASHION)

 Introduced printing on Silk.
 Luxurious and Oriental look.
 1st couturier (Designer) to launch Perfumes

 JEANNE PAQUIN
 Added Laces, Pads and Ostrich Feather to her dress.
 Decorated hat.

1910-1919
 MADELEINE VIONETT (Queen of bias)
 She gave a unique(diagonal) cut on her dress
 Her focus was more on the comfort rather than luxury.
 Invented bias cut (unique technique of cutting).

 World war 1, black color,small hat.

 Transformation in coat from short to long like uniform.

1920-1929
 Geometric pattern .
 Underwear wear very important.
 Silk was replaced by Rayon .
1930-1939

 Shoulder pads for both men and women .

 Decades of political upheaval.
 Importance of accessories grown in this decade.
 Headgear small and flat at top of head.
 White knitted bow on black background was common.

 ELSA SCHIAPERILLI
 Shoe cap hat (revolutionary stple).
 Pants for women .
 1940-1949
 Short supply of fabric.
 Good headgears and accessories became very important.
 Rationing fabric shop in London.
 Marilyn Monroe
Fashion icons
 Pierre Balmain
 Cycling was very common.
 For working women pleated shirt, swater and white shocks .

1950-1959
 CHRISTION DIOR
 Luxurious dress (threatical gown

 COCO CHANNEL
 French fashion designer .
 Quotes Fashion Fades , Only Style Remains The Same.

 HUBERT DE LIVENCHY (Youngest designer)

1960-1969
Swing 60’s

 Leather Jackets
 Safari suit, Transparent dresses
 Cosmo naught look (French designer)

ANDRE COURREGES

 Pierre cardin replaced courture with RTW in Paris.

 SONIA RYKIEL(Queen of kneets)

 Mary Quantintroduce geometric haircut with five points.

 Karl Lagerfeld replaced courture by ready to wear cloths.

1970-1979

 Disco look was invented (Minimilism).

 Levi's reinvented Jeans.
 Uses of polyester and lycra increased.
 Wearing safety pin as Jewellery as new trend.
 Cotton was replaced by plastic .
 Britain was inspired by streets.

 KENZO JAKDDA (He)

 Japanese designer (Geometric shape)

 JEAN PAUL GAULTIER (MADAMO)

 Described as ‘Enfont terrible' of fashion Industry

 ISSEY MIYAKE
 Japanese designer
 Polyester and Synthetic

 ANTI-FASHION
 NIGHT PLATFORM BOAT
 UNISEX CLOTHING WAS POPULAR

1980-89
 Stock market collapsed in 1987
 Decades of contrasts
 Diana (wedding 1971)
 Margaret Thatcher (Briten PM)
 Very shortcut hair

 Feminine look with heavy makeup for mens.

 Pop stars like Michel Jackson ,princr definrd this look.
 print of Disney cartoon
 s on boxers for gay men.
 PITA (Movement of anti fur)
 Aerobics was fashionable and break dance was popular.

 GIORGIO ARMANI ( IITALIAN)

Classic suit
Relaxed buiseness like appearance.
 France designer