hat is commerciale presentation ?

How can you

write a convincing business presentation

What is Business Presentation : Business presentation can be

defined as formal information about the business products or practices.
It is typically carried out by using audio and visual presentation material
such as statistical documents, projectors, flip charts, whiteboards, and
much more. The most common examples of business presentations are
intra-organization and sales presentations.
Generally, the suppliers conduct the sales presentations in front of a
potential customer with the aim of pitching their services, whereas the
intra-organization presentations are conducted by members of a
company in front of their coworkers with the purpose to introduce new
operations or policies.

Importance of Business Presentation

Business presentations are often utilized by organizations and companies
as a way to sell an idea or product for motivating the audience or for
training purposes. The presenter needs to prepare and rehearse before a
business presentation for becoming confident. There are many factors
that determined the effectiveness of a business presentation. Some of
them are stated below:

Connecting :
A memorabl e bonding experience between the audience and the
presenter is created by the interactive business presentations. This type
of presentations involves the audience and helps in the driving home the
overall message.

Informative :
Every listener wants to know about the main nuggets of information
such as learning tricks for improving the performance or how to
overcome problems. A great presentation leaves the audience with a
good piece of information that should be eye-opening and enlightening.

Inspiring :
It is very important that a business presentation should be able to
capture the attention of the audience. It should consist of the elements
of a story, complete with anecdotes, lessons, conflicts, and resolutions.
In addition to this, the presentation also required targeting on the
important points from the start for capturing the attention of the
audience.
Appealing :
The impact of a business presentation on the audience is also affected
by using visual or physical props. Some of the factors that mostly appeal
the audience are screen projectors, handouts, slides and body language
of the presenter. However, the exact impact of the props greatly
depends on their relevance to the presented information.

Types of Business Presentations

There are basically four types of business presentations stated below:

• Group Presentations
The findings of a team are communicated by the group presentations.
Generally, these types of presentations remain informational in structure
and seek to convince the people for accepting new programs and
strategies.

• Presentation Aids
Nowadays, the computer programs such as Flash and PowerPoint are
used by the presenters for enhancing their presentation. Even the simple
blackboard can augment the business presentations by capturing the
feedback and questions of the audience.
 • Persuasive Presentations
The main motive of a persuasive presentation is to convenience the
audience for supporting certain views. Generally, it outlines an
organization’s goal or problem and then follows it by the statements for
detailing the present state of affairs.

• Informative Presentations
This type of presentation consists of educating the audience. It consists
of status reports or summaries and starts with an overall goal that
follows the action and specific plans.
In simple words, a business presentation plays a vital role in the
advancement of any organization .

The difference between inter-organizational and intra

organizational presentations :
Even though inter and intra are both Latin prefixes, they have almost opposite
definitions. The basic meanings of these words are:
• inter - between or among
• intra - within or inside

Words that begin with inter describe connections between objects, groups or
ideas. However, words that begin with intra indicate something inside of a
group or within an object. You can probably see why mixing these words up
would be confusing! The key to knowing which one to use depends on the
context of your sentence and what you are trying to say .

✓ Intra organization : means within the organization , for example ,

between different teams , or between levels in the hierarchy or between
two organization
✓ Inter organization : it occurs when two or more organizations join
together and share information or collaborate .