SUSTAINABLE

TOURISM
WEEK 13-14 LECTURE
Allocate roles and responsibilities

Allocating roles and responsibilities

Once of the last aspects of planning is to identify all the

various roles and responsibilities for different areas and
personnel within a tourism organisation

 What are examples of roles and responsibilities?

 How do you identify them?

 How do you communicate them?

Slide 2
Allocate roles and responsibilities

Areas of roles and responsibilities

Roles and responsibilities may can allocated for a range of

areas in tourism organisation, including but not limited to:

 Finance

 Marketing

 Promoting sustainability

 Facilitating working partnerships

 Liaison and communication with stakeholders

Slide 3
Allocate roles and responsibilities

Types of internal roles and responsibilities

What would be common roles and responsibilities relating to

sustainability for:

 Managers

 Staff

COMPLETE ACTIVITY 19

Slide 4
Allocate roles and responsibilities
Types of appropriate external stakeholders
 Private sector organisations – including land
owners, developers, businesses, transport
providers
 Public sector organisations – including
tourism information centres, land
management groups, government agencies
 Voluntary organisations – including local
community groups and service groups

COMPLETE ACTIVITY 20

Slide 5
Allocate roles and responsibilities
Communicating expected outcomes, activities and
responsibilities
All stakeholders need to understand:
 The specific outcomes expected – goals for the
organisation, deliverables for a work area and KPIs
for those implementing the strategies
 The range of activities to be undertaken to achieve
the goals
 The responsibilities assigned
 Any interrelationships with other parts of the
organisation in terms of impact of the initiatives
COMPLETE ACTIVITY 21

Slide 6
Communicating the sustainability plan

Information to be communicated

 Rationale behind the plan

 Areas that the plan covers

 Range of activities designed to implement the plan

 Expected outcomes of each plan strategy in measurable

terms

 Benefits from a successfully implemented

sustainability plan

 Support the organisation will provide

to implement the plan

Slide 7
Communicating the sustainability plan

Communication methods to internal stakeholders

 Presentations

 Website - intranet

 Internal Newsletter

 Posters and notices

 Meetings

 Logo or a mascot

 A green team

 Competitions and rewards

Slide 8
Communicating the sustainability plan

Communication methods to external stakeholders

 Media and public relations campaign

 Correspondence

 Presentations

 Websites and newsletters

 Annual general meeting

 Information service

Slide 9
Eco-tourism certification programs
Subscribe to eco-tourism certification programs

Given that each region will have laws and regulations that
must be complied with, as a minimum of any sustainability
program, it often means that management and staff need to
undertake training or gain certification.

 What are key tourism and environmental departments and

authorities in your region?

 What laws apply?

 What certification must be obtained?

COMPLETE ACTIVITIES 22&23

Slide 10