Professional Documents
Culture Documents
Slovin's formula
- is used to calculate the sample size (n) given the population size (N) and a margin of
error (e).
- If a sample is taken from a population, a formula must be used to take into account
confidence levels and margins of error. When taking statistical samples, sometimes a
lot is known about a population, sometimes a little and sometimes nothing at all. For
example, we may know that a population is normally distributed (e.g., for heights,
weights or IQs), we may know that there is a bimodal distribution (as often happens with
class grades in mathematics classes) or we may have no idea about how a population
is going to behave (such as polling college students to get their opinions about quality of
student life). Slovin's formula is used when nothing about the behavior of a population is
known at at all.
- To use the formula, first figure out what you want your error of tolerance to be. For
example, you may be happy with a confidence level of 95 percent (giving a margin error
of 0.05), or you may require a tighter accuracy of a 98 percent confidence level (a
margin of error of 0.02). Plug your population size and required margin of error into the
formula. The result will be the number of samples you need to take.
n = 1,000,000/(1 + 1,000,000 ·0.025² )
n = 1,000,000/(1 + 1,000,000 · 0.000625 )
n = 1,000,000/(1 + 625 )
n = 1,000,000/626
n = 1597.44 or approx. 1597
Suppose that you have a group of 1,000 city government employees and you
want to survey them to find out which tools are best suited to their jobs. You
decide that you are happy with a margin of error of 0.05. Using Slovin's formula,
you would be required to survey n = N / (1 + Ne^2) people:
Where:
e is the desired level of precision (i.e. the margin of error),
p is the (estimated) proportion of the population which has the attribute in question,
q is 1 – p.
The z-value is found in a Z table.
Cochran’s Formula Example
Suppose we are doing a study on the inhabitants of a large town, and want to find out
how many households serve breakfast in the mornings. We don’t have much
information on the subject to begin with, so we’re going to assume that half of the
families serve breakfast: this gives us maximum variability. So p = 0.5. Now let’s say we
want 95% confidence, and at least 5 percent—plus or minus—precision. A 95 %
confidence level gives us Z values of 1.96, per the normal tables, so we get
So for this smaller population, all we need are 278 households in our sample; a
substantially smaller sample size.