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GENOMMA LAB Corporate Presentation - January - v1 1
GENOMMA LAB Corporate Presentation - January - v1 1
CORPORATE PRESENTATION
Safe Harbor Disclosure
This presentation may contain certain forward-looking statements and information relating to the Company that reflect the current views and/or expectations of the
Company and its management with respect to its performance, business and future events. Forward looking statements include, without limitation, any statement that
may predict, forecast, indicate or imply future results, performance or achievements, and may contain words like “believe,” “anticipate,” “expect,” “envisages,” “will
likely result,” or any other words or phrases of similar meaning. Such statements are subject to a number of risks, uncertainties and assumptions. We caution you that a
number of important factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in this
presentation and in oral statements made by authorized officers of the Company.
Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. Risks and uncertainties include, but are
not limited to: risks related to the impact of the COVID-19 global pandemic, such as the scope and duration of the outbreak, government actions and restrictive
measures implemented in response, material delays, supply chain disruptions and other impacts to the business, or on the Company’s ability to execute business
continuity plans as a result of the COVID-19 pandemic, economic factors, such as interest rate and currency exchange rate fluctuations; competition, including
technological advances, new products attained by competitors; challenges inherent in new product development; the ability of the Company to successfully execute
strategic plans; the impact of business combinations and divestitures; manufacturing difficulties or delays, internally or within the supply chain; significant adverse
litigation or government action, including related to product liability claims; changes to applicable laws and regulations, including tax laws; changes in behavior and
spending patterns of purchasers of products and services; financial instability of international economies and legal systems and sovereign risk.
A further list and descriptions of these risks, uncertainties and other factors can be found within the Company’s related filings with the Bolsa Mexicana de Valores. Any
forward-looking statement made in this release speaks only as of the date of this release. The Company undertakes no obligation to update or revise any forward-
looking statements, whether as a result of new information, future events or otherwise.
1 Who We Are: Our Footprint
4 Financial Review
January 2022 4
* New High-Growth Strategy
US
PC OTC 8% Mexico
41% 59%
LatAm
50% 42%
January 2022 8
Over The Counter Products (OTC):
54.7% Of Total Sales*
Anti-mycotics &
Isotonic beverages Anti-Flu
Sexual Health
*Full Year 2021 Sales
January 2022 9
Personal Care Products (PC):
45.3% Of Total Sales*
J a n u a r y 2 0 2 2 11
Proven International Business Model
US dollar:
Guatemala 8,4%
Honduras
El Salvador Other currencies:
USA Belize
Costa Rica INTERNATIONAL 23,2 49,8%
Panama
Nicaragua 1. Brazilian Real
MEXICO 57,1 2.
3.
Colombian Peso
Chilean Peso
CARICAM 4. Peruvian Sol
5. Argentine Peso
Colombia MEXICO 6.
7.
Uruguayan Peso
Paraguayan Guarani
Ecuador ANDEAN
Peru CLUSTER 76,8
BRAZIL Mexican peso
42,9
Bolivia
Paraguay 2010 4Q - 2021
Chile
Argentina SOUTHERN 15 18
Uruguay
REGION CONTRIES
CONTRIES
J a n u a r y 2 0 2 2 12
Relied On Experienced Management Team
ounding Partner • Senior Vice President • CCO Cydsa • EVP Sales P&G
+ years of at Laureate • CFO Grupo LALA • 20+ years of
xperience in Education Inc. • Strategic & Financial experience in
arketing & Brand • CEO of P&G’s Latin Planning PEPSICO consumer godos.
ositioning America division • McKinsey & Co.
ategies • 30+ years of
rategic Investor. experience in
consumer goods.
Seasoned Board of Directors
Majority of Board Members are Independent
RODRIGO HERRERA
Chairman
CEO CP Latina CEO Vace Partners Senior Partner Law CEO Havas Vale
Industrials Investment Banking Former Secretary of Media Expert
Oil & Gas Strategic Investor Genomma Lab Digital Marketing
Prior Experience:
• Founder
• 25+ years of
experience in
Business, Marketing Ignacio Gonzalez
Burkhard Wittek Sabrina Herrera Juan Alonso Juan Gavito
& Brand positioning
strategies International Investor CEO Pavisa
Forum Investments E-Commerce CEO Airos Capital
• Strategic Investor Real Estate Glass
Partner Entrepreneur Private Equity
Germany Consumer Goods Master Franchises
Genomma Lab Internacional in Summary
“Strong
Points of Sale performance LatAm 48%
308,000+ across all of net sales
regions”
2,000+ USA 9% of
employees net sales
*Asepxia, Cicatricure, Suerox, Tio Nacho, Tafirol, Novamil, Groomen, Goicoechea, XL-3, Alliviax, Nizkon, QG-5, Lomecan, Unesia, Sistema GB, Teatrical , DiabeTX, Vanart
January 2022
1 Who We Are: Our Footprint
4 Financial Review
January 2022 16
2 3-year Profit & Growth
Strategy
January 2022 17
Strategic Goals
NET SALES
PURPOSE: +1.0bn USD
Empower people to have
amazing health and wellness EBITDA
25%
VISION:
A leading company in the
CCC
categories in which
we compete 50 days
"Confide
Evolution of Growth Strategy
3-year trend : consistent Sales and Profit growth
Stabilization Phase
Growth Strategic Framework → 2025
Product Innovation
Superior Best-In-Class
Brand Value Go-To-Market
& e-Commerce
Our
Sustainability
Commitment
Strategic World-Class
Partnerships &
Supply Chain
Technology
Winning Culture
& Organization "Confidential"
Product Innovation
Recycled
Recycling
meeting
points High quality ingredients
January 2022
Product Innovation
Masstige
Affordable
Luxury
Hi-quality
Performance
January 2022 22
New High (Inorganic) Growth Strategy
M&A
• Current environment : high valuations due to global
apetite in OTC and PC brands, and low interest rates
PARTNERSHIPS
• Innovative products and services High ROIC ->
• Extensive R&D capabilities Shareholder
• Low capital investments value creation
• Leverage existing manufacturing infrastructure
“The ideal Partner for Latin America
and the U.S.Hispanic Market”
Manufactured by
Edgewell PC
(Strategic Partnership)
Market Value
opportunity of
>100mm USD
Strategic Alliances
Manufactured by
UP International
(Strategic Partnership)
Exclusivity in Mexico
and Latin America
ex. Brazil
Market Value
opportunity of
>80mm USD
26
Innorganic Growth & Strategic Alliances
27
Superior Brand Communication
SOCIAL
RESPONSIBILITY
Multi- Channel
Traditional Channel Superior POS visibility
• Upskilling
• Competitive
Compensation
• Career Development
• Connected Organization
Equal opportunity J a n u a r y 2 0 2 2 32
J a n u a r y 2 0 2 2 32
2025 Sustainability Strategy
Click here to read our 2025
Sustainability Strategy
33
Capital Allocation, Ratings & Long-term Financing
• CASH DIVIDEND
• SHARE BUY-BACKS
Short-Term: Short-Term:
F1+(mex) HR+1
Long-Term: Long-Term:
AA(mex) HR AA
Outlook: Outlook:
Positive Positive
January 2022 34
World-class Manufacturing & Supply Chain
Enhanced Value Equation
Higher Gross Margin
US$ 100 MM Superior Product Quality
8 years term Reliable Product Supply
loan
1 2
3
January 2022 35
PC Manufacturing Facility Update
+7,000,000 bottles
produced in Sep-21
36
January 2022
PC Manufacturing Facility Update
J a n u a r y 2 0 2 2 37
Central Warehouse, PC and OTC Manufacturing Facility
January 2022 38
OTC Manufacturing Facility Update
Tube filling equipment for semi- Water chiller system for OTC Plant
solid production line
4 Financial Review
January 2022 40
4 Financial Highlights
January 2022 41
Quarterly Financial Results
Ps. million
Income
Statement Q4-2021 % Q4-2020 % Var %
Ps. million
As of Dec 31, As of Sep 30,
Financial Position 2021 2020 2021
January 2022
Anexes
January 2022 44
Economies Of Scale And Scope
Driving Higher Gross Margins
Opportunity Outsourcing Producing
areas
Direct control in all
Buying finished
Raw Materials products
COGS
and components
Fragmented raw
Packaging material Economies of scale
procurement
January 2022 46
OTC Market Share By Country
38 39
Acquired in 2012 32
34
from Sidus Market
25.4
Share in 24.2 23.
21 21.
units (%) 20.3 Competitor
51
33.91
25.39
in USD 9.87
13.67
million