Class 10: COMMERCIAL STUDIES

Time: 2 Hour MM:80

Answers to this paper must be written on the paper provided separately.
You will not be allowed to write during the first 15 minutes.
This time is to be spent in reading the question paper. The time given at the head of this paper is
the time allowed for writing the answers.
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Attempt all questions from part I and any four questions from part II. The intended marks for
questions or parts of questions are given in brackets [ ].

Part I (40 marks)

Attempt all questions from this part

Question 1 [5*2]
(a) Distinguish between advertising and sales promotion.
(b) Distinguish between internal stakeholders and external stakeholders.
(c) Distinguish between advertising and publicity
(d) Distinguish between marketing and selling.
(e) Distinguish between product and services.
Question 2 [5*2]
(a) Define advertising.
(b) Define the term stakeholders
(c) Define marketing.
(d) What is sales promotion .
(e) What is JAAGO GRAHAK JAAGO?
Question 3 [5*2]
Write any two expectations of the following stakeholders with the organization?
(a) Customers
(b) Creditors
(c) Employees
(d) Society
(e) Government.
Question 4. [5*2]
Explain the following techniques of sales promotion and give example wherever possible
(a) Coupons
(b) Premium or bonus offers.
(c) Clearance sale
(d) Exchange offer.
(e) Distribution of free samples
 Part II(40 marks)
Answer any four questions from this part.
Question 5
(a) Advertisement is a wasteful expenditure. Do you agree? [5]
(b) Write any four objectives of advertising. [5]

Question 6
(a) What are the rights of a consumer? Explain. [5]
(b) How can the consumer be exploited? [5]

Question 7
(a) What are the advantages of e-commerce over traditional business. [5]
(b) Explain any two modules of ERP system. [5]

Question 8 [2*5]
Explain the following in brief
(a) e- commerce
(b) E-tailing
(c) E-advertising
(d) E-security
(e) ERP module

Question 9. [10]
Prepare Trading and Profit and Loss account of ABC limited for the year ending 31st
march 2000 Closing stock valued at $ 5000