Social Media Cheat Sheet

How real estate agents and brokers can use social media platforms
like Facebook, Twitter, Linkedin, Google +, Pinterest, and Instagram
to extend their reach online.

2.5 Combined, Facebook, Twitter, Instagram,

Linkedin and Pinterest boast a total of
Billion
2.5 billion active users

Today, 84% of real estate agents

are using social media. FOR
SALE

68% of consumers check out companies

$ on social networking sites before buying.

Facebook Image Sizing

Cover Photo: 851 x 315
• Must be at least 399 x 150 px
• File size inder 100KB is optimal 851 x 315
• Use PNG images containing text 180 x 180
for best results

Profile Picture: 150 x 150

• Must be at least 180 x 180 px
• Displays at 160 x 160 px
• Thumbnail will appear on
Facebook at 32 x 32 px

Shared Photos: 1200 x 900

• Must be at least 399 x 150 px
• File size inder 100KB is optimal
• Use PNG images containing text
for best results 1200 x 900

Shared Link: 1200 x 627

• Recommended size 1200 x 627

1200 x 627
• Square: Min 154 x 154 in feed
• Square: Min 116 x 116 on page
• Rectangle: Min 470 x 246 in
feed
• Redctangle: Min 484 x 252 on
page

Highlight Image: 1200 x 717

• Will appear at 843 x 504 px
• Use of higher resolution pro-
vides better scalability & quality 1200 x 717
How much to post:

1
What days to post:
4 2
3 M T W Th F Sat Sun
Keeping the amount of
Start posting content! Research shows that
times you post on Facebook
down to 1 to 2 times a day engagement rates on Facebook are 18% higher
can get you 73% more on Thursdays and Fridays, and 32% higher on
comments and 32% more weekends.
likes than posting 3 or
more times.

Twitter Image Sizing

Header Photo: 1500 x 500 px
• 1500 x 500 px recommended
• Maximum file size of 10 MB
400 x 400
1500 x 500 • Use PNG (best), JPG, or GIF

Profile Picture: 400 x 400 px

• Will be cropped ito a square
• Recommended size 400 x 400
• Displays at 200 x 200 px

In-Stream Photos: 506 x 506 px

• Minimum visible 440 x 220 px

506 x 506 • Maximum visible 1024 x 512 px

• Shows in stream collapsed at
506 x 253 px
• Maximum file size od 5 MB for
photos, 3 MB animated GIFs

#
A hashtag is a keyword label or topic that groups mes-
sages and makes Tweets around that topic easy to find.
For example, if you include #BostonRealEstate in your
tweet or bio, anyone searching for that topic will find
your post or page.

What days to post:

Tweets with
images get 2x
M T W Th F Sat Sun more engagement

Twitter engagement is 17% higher on weekends.

Linkedin Company Page Image Sizing

Standard Logo: 100 x 60 px

• Maximum image size 2 MB
• Preferred file type PNG, JPG, GIF
100 x 60

Company Cover Photo:

937 x 300 px
• Minimum 974 x 300 px
• Maximum image size 2 MB
• Landscape layout 937 x 300

Banner Image: 646 x 220 px 150 x 150

• Minumum 646 x 220 px
• Maximum image sixe 2 MB
• Landscape layout
646 x 220
Square Logo: 150 x 150 px
• Minimum 50 x 50 px
• Maximum image size 2 MB

Linkedin Personal Page

Image Sizing
500 x 500
Profile Picture: 500 x 500 px
• Recommended dimensions are
500 x 500 px

Post Image: 698 x 400 px

• Version displayed is preview
version, resized by Linkedin 698 x 400

Google+ Image Sizing

Profile Image: 250 x 250 px

• Minimum 120 x 120 px
• Recommended 250 x 250 px
250 x 250
1088 x 608
Cover Image: 1088 x 608 px
• Recommended 1088 x 608 px
• Minimum 480 x 270 px
• Maximum 2120 x 1192 px

Shared Image: 497 x 279 px

• Appears in home stream and on
page at width of 426 px
• Minimum width 497 px
• Maximum upload 2048 x 2048

Shared Image Thumbnail:

497 x 279 150 x 150 px
• Shows on feed and on page as
150 x 150 150 x 150 px
• Pulls photo from link site

Tip: A business page provides the people who are trying to reach you with
things like driving directions, or a phone number they can click to call you on.

Pinterest Image Sizing

Profile Picture: 165 x 165 px

• Displays at 165 x 165 px on
homepage
• Displays at 32 x 32 elsewhere
165 x 165
• Maximum file size of 10 MB

Board Display: 222 x 150 px

• 222 x 150 px for large
thumbnail 222 x 150
• 55 x 55 px small thumbnail

Pin Sizes: 236 px wide

• Pins display at 236 px wide and
height scales prpportionately
• Expanded pins have a minimum 236 Wide
width of 600 px

Instagram Image Sizing

250 x 250
Profile Picture: 110 x 100 px
• Appears on homepage at
110 x 110
• Maintain a 1:1 aspect ratio as
image will be cropped to square

250 x 250 Photo Thumbnail: 250 x 250 px

• Appears at 292 x 292 on profile
• Thumbnails display square but
Instagram photos are no longer
restricted to square images

Photo Size: 1080 px wide

• Best quality 1080 px wide
• Instagram no longer restricts
photos to square, any aspect ratio
can be uploaded

497 x 279 250 x 250

Feed Photos: 600 px wide
• Displays in feed at 660 px wide
• Height scales proportionately

# Tip: Use #hashtags! You can add up to 30

hashtags per post to extend your reach.

Visit us!
https://blog.bufferapp.com/best-time-to-tweet-post-to-face-
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http://sproutsocial.com/insights/facebook-stats-for-marketers/
http://danzarrella.com/infographic-how-to-get-more-clicks-on-twitter.html www.bostonlogic.com