A

MARKET SURVEY REPORT

ON
“CUSTOMER PREFERENCE TOWARDS
DIFFERENT SMARTPHONE BRANDS
XIAOMI Vs. OPPO”

IFTM UNIVERSITY, MORADABAD

 INTRODUCTION

Mobile Phone Industry :- Telecommunication is one of the most vital of all infrastructure service today,
Indian mobile industry grew 17 percent in the third quarter of 2020 as per data by International Data
Corporation (IDC). It shows that there were 54.3 million units shipped during the quarter, which is a 17
percent year-on-year (YoY) growth compared to the third quarter of 2019

XIAOMI TECHNOLOGY INDIA OPPO MOBILE INDIA PRIVATE

LTD.
PRIVATE LIMITED
 OBJECTIVES OF STUDY

❖ To find out which brand is more famous and well-known.

❖ To draw a comparison among the mobile phone brands in the market.

❖ To know the various factors attributing to competitive edge of one mobile phone provider over others.

❖ To find out influential factor for selecting a particular mobile company.

❖ To analyse the customer satisfaction and problem.

❖ To know whether the users want to change their current mobile when they are permitted to retain the
current mobile phone features that they had.
 SCOPE
T
The present study is contained to Rampur and Moradabad area. This study is
comparison between to leading mobile phone manufacturing company in India
i.e., XIAOMI & OPPO these companies further have their sub brand XIAOMI
have REDMI and POCO and OPPO have REALME and NARZO

RESEARCH METHODOLOGY
Data type Primary & Secondary Data

Sampling Type Judgemental Sampling

Sample Size 50

Research Tool Questionnaire

Type of Research Descriptive

Data Collection Method Questionnaire

Area MORADABAD, RAMPUR

 Results and Findings

RESULTS AND FINDINGS XIAOMI OPPO

Male – 22 Male – 11
Sexual orientation
Female - 6 Female - 11
Customer 29 21

Performance of the devices 32.1% Fully satisfied 59.1% Fully satisfied

Camera 28.6% Customers fully satisfied 45.5% Customers fully satisfied

Battery backup 32.1% Customers fully satisfied 40.9% Customers fully satisfied

Build Quality 42.9% Fully satisfied 50% Fully satisfied

Value for money 60.7% Customers Agreed 59.1% Customers Agreed

Overall Experience with device 25% Fully Satisfied 63.6% Fully Satisfied

Recommend others to buy 60.7% Customers 90.9% Customers

 CONCLUSION
▪ Xiaomi have more customers than Oppo.
▪ Xiaomi’s customers are not satisfied with their smartphones.
▪ Oppo’s customers are satisfied with their smartphones.
▪ Most of the Oppo users recommend their brand to others.
▪ Xiaomi’s only 60% customers recommend their brand to others.

LIMITATIONS OF THE STUDY

▪ People don’t know much about the specifications of their mobiles

▪ Limited area covered in the survey

▪ Lack of public interest

▪ Personal biasness of the peoples

▪ Researcher has used Pie charts as a tool of analysis which has its own limitations.

▪ Data collection methods like interview method can be used to make response more accurate.

▪ Other smartphone brand’s perception can be studied as well like of Samsung and Apple
SUGGESTIONS AND RECOMMENDATIONS

▪ XIAOMI is performing alright however not sufficient. There are such a large
number individuals not satisfied with the brand.

▪ OPPO made a check among us, since its most of the customers are satisfied
with the product but the market capture is a bit low.