GRAPHIC

DESIGN
SUBMITTED TO:
DIVYANSH SRIVASTAVA

SUBMITTED BY:
SYEDA HASAN ALVI
B.ARCH IV YEAR
ITMSATP,LKO
1. WHAT IS GRAPHIC DESIGN ? ELABORATE WITH THE HELP OF THE EXAMPLES.

GRAPHIC DESIGN IS THE CRAFT OF PLANNING AND CREATING VISUAL CONTENT TO

COMMUNICATE IDEAS AND MESSAGES. DESIGN CAN BE USED TO PROMOTE AND SELL
PRODUCTS, TO CONVEY A MESSAGE, OR TO DEVELOP A BRAND IDENTITY. THOUGH SOME
GRAPHIC DESIGN HAS A COMMERCIAL PURPOSE, GRAPHIC DESIGN CAN ALSO BE A FORM
OF ART AND EXPRESSION.

GRAPHIC DESIGN IS THE PRACTICE OF COMPOSING AND ARRANGING THE VISUAL

ELEMENTS OF A PROJECT. DESIGNING THE LAYOUT OF A MAGAZINE, CREATING A POSTER
FOR A THEATRE PERFORMANCE, AND DESIGNING PACKAGING FOR A PRODUCT ARE ALL
EXAMPLES OF GRAPHIC DESIGN.

EXAMPLES OF MARKETING GRAPHIC DESIGN

 POSTCARDS AND FLYERS.
 MAGAZINE AND NEWSPAPER ADS.
 POSTERS, BANNERS AND BILLBOARDS.
 INFOGRAPHICS.
 BROCHURES (PRINT AND DIGITAL)
 VEHICLE WRAPS.
 SIGNAGE AND TRADE SHOW DISPLAYS.
 EMAIL MARKETING TEMPLATES.

2. WHAT IS FUTURE OF GRAPHIC DESIGN IN TERMS OF ENVIRONMENT ?

ENVIRONMENTAL GRAPHIC DESIGN IS THE GRAPHIC ELEMENTS INCLUDED IN

ENVIRONMENTAL DESIGN AS A WHOLE. ENVIRONMENTAL DESIGN, SOMETIMES
INTERCHANGEABLE WITH THE TERM EXPERIENTIAL DESIGN, INVOLVES DESIGNING
EVERYDAY SURROUNDINGS IN A WAY THAT CAN ENGAGE PEOPLE WITH THE SPACE.
ENVIRONMENTAL DESIGN COMBINES GRAPHIC DESIGN, ARCHITECTURE, INTERIOR DESIGN,
LANDSCAPE DESIGN AND INDUSTRIAL DESIGN TO CREATE SOMETHING MUCH MORE THAN
A SETTING: A LOCATION. ENVIRONMENTAL DESIGN HAS THE ABILITY TO MAKE THE SPACE
MORE INFORMATIVE, EASIER TO NAVIGATE, AND MORE MEMORABLE FOR ITS VISITORS.

THE MAIN ADVANTAGE OF ENVIRONMENTAL GRAPHIC WALL MURALS IS THE FREEDOM TO

SHOWCASE ANY IMAGE ON A GRAND SCALE.
3. WHO INVENTED GRAPHIC DESIGN AND WHEN ? ELABORATE THE MERIT AND DEMERIT OF
GRAPHIC DESIGN.

IN 1922 TYPOGRAPHER WILLIAM A. DWIGGINS COINED THE TERM GRAPHIC DESIGN TO

IDENTIFY THE EMERGING FIELD.
MODERN GRAPHIC DESIGN FOUNDED BY WALTER GROPIUS.

MERITS :
 FIRST IMPRESSION
 INCREASE SALES AND MARKET POSITION
 PROFESSIONALISM AND CONSISTENCY
 STRATEGICALLY MAINTAINED
o GRAPHIC DESIGN ADDS AN AESTHETIC APPEAL.
o IT HELPS MAKE INFORMATION EASIER TO SHARE.

DEMERITS:

 PEOPLE INSTANTLY JUDGE THE QUALITY OF YOUR CONTENT BASED ON YOUR

GRAPHICS.
 EXPECTATIONS CAN BE VERY DIFFERENT FROM REALITY.
 GRAPHIC DESIGN NEEDS TO BE CONSTANTLY UPDATED.
 LARGE GRAPHIC FILES CAN DECREASE WEBSITE LOAD TIMES.
 TOO MANY GRAPHICS CAN MAKE CONTENT SEEM CLUTTERED.

4. COMPARE THE GRAPHIC DESIGN BETWEEN THE 1st CENTUARY GRAPHIC DESIGNER & 21st
CENTUARY GRAPHIC DESIGNER.

1st CENTURY GRAPHIC DESIGN

HISTORIANS TRACE THE ORIGINS OF GRAPHIC DESIGN TO EARLY CAVE PAINTINGS FROM

ABOUT 38,000 BCE. THESE EARLY FORMS OF CAVE PAINTINGS WERE HOW PEOPLE

COMMUNICATED FROM ONE GENERATION TO ANOTHER.

SUBJECTS IN THESE CAVE PAINTINGS MAINLY FEATURED ANIMALS, HANDPRINTS, WEAPONS,

AND OTHER REFERENCES TO HUNTING. WHILE IT’S UNCLEAR WHAT HUMANS WERE

COMMUNICATING, IT’S OBVIOUS THEY WERE COMMUNICATING VISUALLY.

MODERN GRAPHIC DESIGN

MODERN GRAPHIC DESIGN BROADLY COVERS ALL SPHERES OF HUMAN LIFE WHICH DEAL

WITH VISUAL COMMUNICATION, FROM BOOKS AND POSTERS TO SOPHISTICATED MOBILE

APPLICATIONS OR 3D ANIMATION.

CONSIST OF ILLUSTRATION EDITORIAL DESIGN BRANDING AND LOGOS PICTOGRAMS AND

ICONS INTERFACE DESIGN TYPOGRAPHY.