CREATIVE

INDUSTRIES 1:
Art Appreciation and Production
COURSE OVERVIEW:
THE COURSE PRESENTS A SURVEY OF
THE VARIOUS ARTS AND DESIGN
PRODUCTION FOR SENIOR SECONDARY
STUDENTS. IT INTENDS TO PROVIDE
STUDENTS WITH KNOWLEDGE OF THE
DIFFERENT ARTS AND DESIGN FORMS,
MATERIALS, MEDIA AND PRODUCTION
IN THE CREATIVE INDUSTRIES. IT WILL
ALSO INTRODUCE SIGNIFIC ANT AND
INFLUENTIAL ARTISTS AND THEIR
WORKS ACROSS TIME AND PLACE.
 CREATIVE INDUSTRIES 1
MODULE 1: WEEK 1 - 2

IDENTIFIES VARIOUS VISUAL ARTS AND APPLIED ART FORMS,

EXPLAINS THE HISTORICAL CONTEXT, cultural traditions, processes
and production of each through documentation and cataloguing (text and
images in digital or print:
ex. Glossary of Art/design vocabulary in a journal or idea book.
AD_ADP11-la-c-1
 Lesson 1:
AR T S AN D DE S IGN FOR M –
VISUAL ARTS AND APPLIED
AR T S

Audora Art Gallery | 2020

 Objectives:

1 3
Identify the various visual arts Understand the historical
and applied art form. contexts and cultural traditions
of arts and design
form.
2 4
Understand the Recognize Philippine form of
arts and design and its
classification of visual and traditional and nontraditional
applied arts. arts.
ARTS AND DESIGN
FORMS
VISUAL APPLIED
ARTS ARTS
VISUAL ARTS
THIS IS THE A RTS CREA TED
PRIMA RIL Y FOR VIS U A L PERCEPTION
SUCH A S : PA INTING,
drawi ng, pri nt maki ng, sculpture,
cerami cs, phot ography, video,
filmmaki ng,
design, crafts and architecture.
VISUAL ARTS
1. FINE ARTS
All fine arts belongs to the general category
of visual arts. These include activities such as:
Drawing, Painting, Printmaking, and
Sculpture, along with associated activities
like Graphic Arts, Manuscript Illumination,
Book Illustration, Calligraphy, and
Architecture.
VISUAL ARTS
2. C ONTEM PORARY ARTS

a form of visual arts that includes a

number of modern art form. It is
different kinds of concept and
discipline and combines into a high
tech transitory form.
VISUAL ARTS
3. D EC ORATIVE ARTS &
CRAFTS

in addition, the general category of

visual arts encompasses a number of
decorative arts discipline and crafts,
including ceramic and studio
pottery, mosaic art, glass art
(including stained glass), and others.
VISUAL ARTS
3. D EC ORATIVE ARTS &
CRAFTS

in addition, the general category of

visual arts
encompasses a number of decorative
arts discipline and crafts, including
ceramic
and studio pottery, mosaic art, glass
art (including stained glass), and
others.
COMMON TYPES
OF VISUAL ARTS:
 TWO- THREE-
DIMENSIONAL DIMENSIONAL
ART ART
TWO-DIMENSIONAL
ART

PAINTING DRAWING PRINTMAKING COLLAGE

Painting
Drawing
 Print
making
Collage
THREE-
DIMENSIONAL ART

SCULPTURE FOUND
OBJECTS
Sculpture
Found
Objects
APPLIED ARTS
IT IS THE A RT THA T A PPL IES DES IGN
AND DECORA TION TO EVERYDA Y A ND
ESSENTIA L L Y practical obj ects in
order to m ake them aesthetical l y
pleasing. .
APPLIED ARTS
THE TERM "AP P LIED ART" REFERS TO THE
AP P LIC ATION (AND RESULTING P RO DUC T) O F
ar t i stic design to utilitarian objects in
everyday use. Whereas works of fine art
have no function other than providing
aest hetic or intellectual stimulation to
t he viewer, works of applied art are
usual ly functional objects which have
b een "prettified" or creatively designed
wi t h both aesthetics and function in
mi nd.
APPLIED
ARTS
Standard
machine- Craft
made products
products
Standard
machine-made
products
THE WA Y OF CREA TING A
PA RTICU LA R DESIGN
using a machine to make ―Regallia Lounge Chairs
them m ore attractive and By MURILLIO CEBU – Modern
easy - to - use. Chairs
Craft products
MA DE B Y A RTI S A N S
OR S KI LLED
WO RKE RS
AE S TH E TI C ALLY
PLE A S I N G
bu t mo s t ly
func t i o nal ―HAND WOVEN ABACA and
SEAGRASS WING CHAIR‖
By Philippine Furniture.Com –
Modern Chairs
Artistic disciplines
that are classified as
applied arts,
includes:
1. Web Design
IT REFERS T O T HE DESIGN OF
WEBSIT ES THAT ARE
DISPLA YED ON T HE INT ERNET
and used to be focused on
de signing we bsites f or de sktop
b rowse r.
2. Interior Design
IT IS T HE ART AND SCIENCE OF
ENHANCING THE INTERIOR OF A
BUILDING T O achieve a healthier
and more aesthetically ple asing
environme nt for th e pe ople using
the s pace.
Kristine- Neri Magturo
A makeover project for
a 30 sqm
3. Graphic Design
IT IS A CREATIV IT Y AND ART IST IC
TALENT WITH A MASTERY OF
tech nologies t o c re at e t e x t and
images for a varie t y of c l ie nts — f rom
the designing of
o ne s mall lo go t o t he c reat i o n o f an
ent i re brand i ng pac kage.
 Filipino Graphic Designer

“NEUE GALERIE DESIGN SHOP”

“LUCILLE TENAZAS”
CATALOGUE BROCHURE, 2008” design
A world-class Filipino-woman
by
graphicdesigner
LUCILLE TENAZAS
4. Architecture
BOTH THE PRO CESS AN D T H E PR O D UCT O F
PLANNING, DESIGNING, and cons truc ting
buildings or an y o ther s truc tures.
Archi tectural wo rks , i n the materi al fo rm o f
buildings, are o ften perc ei v ed as c ul tural
symbols and as works of art. Historic al
civilizations are o ften i d en ti fi ed wi th thei r
surviving archi tec tural ac hi ev emen ts .
ISABELA CONVENTION CENTER – Cauayan City
 BILAY MAKADAWI
Dicotcotan, Palanan, Isabela
BALAY NA SANTIAGO – Santiago City
5. Decorative Arts
ARE ARTS OR CRAFTS WHOSE OBJEC T I S THE
DESIGN AND MANUFACTURE OF objec ts th at
are both beauti ful and functi o nal. The
decorative arts are often categorized i n
distinction to the "fine arts", namely p ai nti ng,
drawing, photography, and large -sc al e
sculpture, which generally produce o b jec ts
solely for their aesthetic quality and c ap ac i ty
to stimulate the intellect.
Philippine Native Tools Kitchen Décor Set
Sta. Maria Pottery Craft
6. Fashion Design
IT IS THE ART OF APPLYING
DESIGN, AESTHETIC S A ND
NATURAL BEAUTY to clothing and
its accessories. It is influe nce d by
cu ltural and social attitu des, and
has varied over time and place
KENNEDY JOHN GASPER
San Mateo, Isabela
 Philippine Fashion Design

Filipiniana Dress in Early Modernong Baro’t

Philippine Fashion Design

A T’boli Venus Raj -

 Filipino Fashion Designer

“MODERN FILIPINIANA-Renee Salud’s

RENEE
take on neoethnic fashion wows in Berlin
7. Industrial Design
THE P R OC ESS OF DESIGN APPLIED TO
PRODUCTS THAT ARE TO BE manufactured
throug h t echniques of mass product ion. It s key
charact erist ic is that design is separated from
manuf act ure: t he creative act of determining
and def in in g a product's form and f eatures
takes pl ace in advance of t he physical act of
makin g a p roduct, which consists p urely of
repeat ed, of t en automated, replication.
Philippine Industrial Design / Designers

Sarao Jeepney, 1973 – Sarao Motors Philippines

Philippine Industrial Design / Designers

Kenneth Cobonpue – Filipino Industrial Designer

ACTIVITY 1: Visual Arts: “The Flow of Lines”
Materials: Drawing Board (1/8 illustration board)
Pencil/Ball pen
Colouring Materials

Direction:
Using different kinds of lines (Straight, Zig Zag, Wavy,
Dotted, and Curly) draw an artwork.
EXAMPLE
 ACTIVITY 2: Applied Arts: COLLAGE
Materials: Drawing Board (1/8 illustration board)
Pencil/Ball pen
Colouring Materials
Paper glue
Scissors
Direction:
Create a collage about ―millennial technology. Use old
magazines, ribbons, photograph, portion of other artworks
and etc., for creating a new whole form of arts.
EXAMPLE
 ACTIVITY 3: “A Leaf Art”
Materials: Drawing Board (1/8 illustration board)
Leaves
Glue
Scissors

Direction:
Using the drawing sheet, you will create and paste a new
form of art using different kinds of leaves for creating a new
image or arts.
EXAMPLE