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heck the examination detalls below before entering your candidate information Candidate Number Centre Number peeve: ae International GCSE Thursday 16 May 2019 ‘Afternoon (Time: 1 hour 30 minutes} ,, | Paper Reference 4BS1/01 wT Business Paper 1: Investigating small businesses ‘You do not need any other materials. “DL Instructions @ Use black ink or ball-point pen. @ Fill in the boxes at the top of this page with your name, centre number and candidate number. © Answer all questions. © Answer the questions in the spaces provided ~ there may be more space than you need. Information © The total mark for this paper is 80. © The marks for each question are shown in brackets use this as a guide as to how much time to spendon each question. © Acalculator may be used. Advice @ Read each question carefully before you'start to anstver it. © Try to answer every question. © Check your answers if you have tirhe atithe end. Scanned with CamScanner Answer ALL questions. Write your answers in the spaces provided, h across in a box@E If you change your mind about rd wit! Some questions must be answeres lchen waark you" aul answer wevaccees ‘answer, puta line through the box an .d in Nairobi, Kenya. It sells a wide range of 11 Backyard shoez Is a retail business located In Nairobi. Kenya. Wt sels & ee ange hoes, handbags and accessoses for[igdies onl Backya three shops in, Natrobl The cea are in a busy shopping centre where theré are other a eee our and tom hip adyebsioecaken (@) @ Which one of the following sa method of secondary market research? i Select one answer. A Questionnaires {JB Government reports OC Surveys © D Focus groups (ii) Which one of the following could be a financial objective for the owners of Backyard Shoez? a) Select one answer. EA Personal satisfaction GB Increased production quality BX € Increased market share GD Loyal employees (iit) Which one of the following is an external source of finance for the owner of a business? a) Select one answer, EJ A Bankloan OB Retained profit BC Personal savings sD Selling assets Scanned with CamScanner (iv) Which functi inctional area would be responsible for quality control? Select one answer. DA Marketing B HumanResources Bc Production QD Administration In February 2018 Backyard Shoez imported 50 handbags from Italy. Each handbag cost them €20. ft = The exchange rate In February 2018 was €1 = 124.48 Kenyan Shillings (Ks). DO NOT WRITE IN THIS AREA : (v) How much did Backyard Shoez have to pay in Kenyan Shillings for each handbag imported in February 2018? Select one answer. A 2489.60 B 6224.00 24 896.00 D 124 480.00 In September 2018 the exchange rate was: €1 = 117.79 Ks. (vi) What effect would this exchange rate have on Backyard Shoez ifthe cost of an imported handbag remained at€20?, 0) Select one answer 1 A Import costs would be unchanged B_ Net cash flow would improve aq’ Bo 1 C Theprice of the handbags in euros woul ise ®__D Thecost of importing a handbag would fall, ‘DO NOT WRITE IN THIS AREA Scanned with CamScanner (b) Define the term stakeholder. 4) An Individual or _an...,rajarisabon 8% rad a eo WFD Un WANE SS nen ids (©) Define the term quantitative data. wn —Guonitakive...data..3 daa Noah \nas....Shack..nd limited Answer. for PAMNPNE. 2... NOS. NNO. nnn (d) State one method Backyard Shoez could use for on-the-job training. Trainee (1) pLrek..help... Proen Fellaws QAP nn Figure 1 is an extract from the statement of Profit or Loss Account of Backyard Shoez. Ks Revenue 570 000 Cost of goods sold | 67500 Direct labour 2000 Total cost of sales | 69500 Gross profit 500 500 Figure1 (e) Calculate the gross profit margin to 2 decimal places. You are advised to show your working. : ae (2) t 50500 _ 2ixDRIn 60 Wadlsts0 B78 Scanned with CamScanner (0) Explain one way a business could increase its gross profit margin. (3) +e Dusiness......onn..\ooke forsards 4o_.selling nandtbagys7Sheet. God —neceerres handles. and_ShoeS. as and tide. OS. wWOth. ANS leads do More... Qustomors gurchasing ~So....More... he venue. apd. Bere Joe sae. po (DO NOT WRITE IN THIS AREA (g) Analyse the importance to Backyard Shoez of satisfying customer needs. (6) Satishying..Cushamey.need ..silh_attrack-..4..lbt ee i Customert..and ——Can..alsa...dmprove... Image... Shire ie. Customers... vee... Gokfed bog —Rregduct.hay silt temd to B | elas) toto _butinoss....annd...6ince..“Hoe...\oackyace | -Ghoez... businass.(2.. located in... bing. -Sheppiag..Combre. Customers....Qun._loe....drausn to fvalseatily and to Dreent__this _frtea...Jeagperiing Cushrmers Chad be... Sakiched by _etis..Gualsty and. pricos...lshan His happens. Imes ela pedves......ANd...50..Caromas. WM. rot. Rucchatine Spoon is.bwinass..cngheag.of rrvels..this....nceearec.. Profile. povenuc....and...ver.. time. market: Shots... pester we: ©:DO NOT WRITE INTHIS AREA Scanned with CamScanner to sell shoes to men and children as well as ladies. 2 Backyard Shoez is now planning {a) State one fringe benefit that Backyard Shoez can offer its employees. a) Providing. health... Wisuvaince. foc emplayees. (b) State one benefit to Backyard Shoez of using off-the-job training. a) (© Bx ) Explain one reason why many businesses have a human resource functional area. Basingst have _Busir aye... MA R..oKea to Aabe Cars... anufting — ae Cmeplyyess.... Suh AS peccwikmont...and... selection... a dopartement.alsa_ ensures _erapleces sie. atin ‘oye and hal... ora Players ort. sandy. chard a thawing 1 Den god oo NR RAKE Oo NOMS MEL nnn ace (d) Explain one method of above the line promotion a business could use. 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