Q1. What are the key communication objectives for the website? (List down any 5 areas).

(For example - if Bajaj Auto has

a marketing objective of highlighting its technology as a key USP, then the communication objective for the website would
be to have a tab on the navigation bar named as ‘Technology’).

1. Offerings: Introducing the latest range of electric vehicles by Bajaj, Bajaj Urbanite:

 Electric motorcycle

 Electric scooter

 Electric 3-wheeler

Showcases the complete product the abovementioned vehicles with images, highlights of the product features, 360° view,
and their uses.

2. Partnership: Discuss the global non-equity partnership of Bajaj with UK-based manufacturer Triumph with the goal of
delivering high quality vehicles and significantly expanding their respective global reach.

3. A step forward towards a healthy and stable environment:

 Safe to drive/ride, cost-effective, no emissions, reduced noise pollution, low maintenance

 Government subsidies for being environmentally conscious

4. About Bajaj: Strong legacy and reliability of the brand, Bajaj

5. Technology: Superior technology to ensure cleaner, more efficient transport

6. Dealers & Service: Highlight strong dealership network and after sales support

7. Online booking

8. Charging stations: Tie –up with various state governments to install charging pods along all major routes
Q2. Based on the critical areas identified, create an information architecture for the home page for the Bajaj Electric
Vehicle’s website.
Q3. Create a wireframe for the home page. You may use the website - https://wireframe.cc/. Alternatively, you may draw
it using pen and paper and attach a photo of the same. Attach a screenshot of your wireframe in your submission PDF.