1. SEO suggestions for upgrad.

com
In this section of the project, you will analyse the SEO audit report for upgrad.com from
seositecheckup.com, and suggest how you can perform SEO on it.

From the SEO audit report given above, suggest ways to perform Content SEO.

Your Answer:

Content optimisation suggestion 1:

Problem: Meta descriptions length is currently 310 characters.

Solution: Meta description for the Upgrad website could be shortened to160 characters while
still using the keywords.
1. SEO suggestions for upgrad.com
In this section of the project, you will analyse the SEO audit report for upgrad.com from
seositecheckup.com, and suggest how you can perform SEO on it.

From the SEO audit report given above, suggest ways to perform Content SEO.

Your Answer:

Content optimisation suggestion 2:

Problem: Upgrad webpage does not have a H1 heading.

Solution: Add one H1 heading in each webpage to help the search engine better understand
the topic.
2. Speed Optimisation

From the SEO audit report, suggest ways to perform Technical SEO.
Your Answer

Technology optimisation suggestion 1:

Problem: The website doesn't have robots.txt file.

Solution:
- Install and create a robots.txt file for the website to lower the load time on server as it helps
crawlers to index the important pages of the website and avoid the unimportant and duplicate
pages.
- Once the fie is created, upload the file it in the top-level directory of the web server.
- Ensure the permissions is set on the file so the it is readable to the search engines.
2. Speed Optimisation

From the SEO audit report, suggest ways to perform Technical SEO.
Your Answer

Technology optimisation suggestion 2:

Problem: The website lacks a sitemap file.

Solution: Create a sitemap.xm file for the Upgrad website. It would help crawlers index the content
quickly and more thoroughly.

Technology optimisation suggestion 3:

Problem: The webpage is using inline CSS styles.

Solution: Move all the inline CSS rules into an external rule that would make the webpage lighter and
faster to load.