Case Study - KidMedics

Kriti Gora

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2 Identify different
1
<Enter Your Response - Mention 2 channels for each>
paid, owned and
1. Paid: quora, google adwords, twitter
earned channels to
meet the objective (2
channels each).

2. Owned: 1. email marketing campaign such as company newsletters.

2. Social media posts and blog including facebook Instagram and twitter
3. Kidmedic official website and kidmedic app.

3. Earned:
1. Product review on youtube social media or blogs
2. Media coverage of products service brands or events

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2
Mention any four <Enter Your Response>
Note: You can use two paid channels from the ones you mentioned in the previous question
paid channels and
identify ad formats Channel 1 Channel 2 Channel 3 Channel 4
and the campaign Facebook Twitter Quora Google adword
Imdtagram (SEM)
ideas on each.
Ad format for Ad format for Ad format for Ad format for
Channel 1 Channel 2 Channel 3 Channel 4
Carousel Twitter app card Image ad App promotion
ads;showcase using video ads drive app
upto ten which open on downloads and
imagesor videos app’s page engagement
in asingle ad, with app
eachwith its
ownlink.

Campaign for Campaign for Campaign for Campaign for

Channel 1 Channel 2 Channel 3 Channel 4
Carousel ads videos images

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3
Allocate your budget <Enter Your Response>
Note: You can allocate a range of % among awareness, engagement and conversions
(in %) between 1. Awareness
awareness,
engagement & 30%

conversions. Mention
your reason for the
same. 1. Engagement

30%

1. Conversions
40%

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5
<Enter Your Response - Min 2 for each stage>
Assign KPIs to
(a) Awareness:
measure the 1. Brand awareness
2. Website Traffic
performance of
your campaign.
(b) Consideration
1. Measure and Study Referral Traffic
2. Track Your Earned Media Value.

(c) Purchase
1. Social mentions.
2. Top-of-mind brand recall

(d) Delight
1. Net Promoter Score (NPS)
2 Customer Satisfaction (CSAT)

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5
<Enter Your Response>
Create an
engagement 1. User-Friendly UI/UX
strategy to reduce
the uninstall rate.

2. Keep up with Your USP

3. Improve User Engagement

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 Thank You!

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