Case Study - KidMedics

Enter Full Name: Abhishek Singh Kushwah

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2 Identify different paid,
1
<Enter Your Response - Mention 2 channels for each>
owned and earned
1. Paid:
channels to meet the
objective (2 channels 1. Google Ads
each). 2. Facebook / Insta

2. Owned:

1. Kid Meecis’s Website

2. Blogs article and Posts

3. Earned:

1. Review on google business listing

2. Word of mouth sharing

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2
Mention any four <Enter Your Response>
Note: You can use two paid channels from the ones you mentioned in the previous question
paid channels and
identify ad formats Channel 1 Channel 2 Channel 3 Channel 4
and the campaign Googles Ads Facebook Ads Quora Youtube
ideas on each.

Ad format Ad format Ad format Ad format

Search and Carousel Images Ad Video Ad
Display Ad ads;showcase
upto ten
images

Campaign for Campaign for Campaign for Campaign for

Channel 1 Channel 2 Channel 3 Channel 4
Creative Image The Link to send App Installation
ad with uniqueness treffuc to promotions
features of the and benefits of Website
App app

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3
Allocate your budget <Enter Your Response>
Note: You can allocate a range of % among awareness, engagement and conversions
(in %) between 1. Awareness
awareness,
engagement & Thie should be 40 % fo the budget. As the App and brand is new we need to firat need to
people aware about the concept.
conversions. Mention
your reason for the
same.
2. Engagement

Engagement also need to be 30%, so that we can get the more positive users who can be
turned into our paid users.

3. Conversions
Conversion should be 30% of Bidget. The remaining 30% we should be putting to convert
the highly positive leades.

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5
<Enter Your Response - Min 2 for each stage>

Assign KPIs to (a) Awareness:

measure the 1. Knowing how many impressions an advertising campaign generates helps marketers generate a
number of other marketing metrics.
performance of 2. Engagement is a great KPI to measure. That can be broken out any number of ways, including post
Likes, Shares and Comments
your campaign.
(b) Consideration
1. CTR is an important metric because it helps you understand your customers—it tells you what works
(and what doesn't work) when trying to reach your target audience.
2. A site's bounce rate is important because it tells you how well people are — or more importantly,
aren't — engaging with a webpage's content or user experience

(c) Purchase
1. Procurement KPIs are measured across supply categories, buyer segments, and more
2. Stock levels and inventory costs, and improve (both internal and external) customer satisfaction.

(d) Delight
1. Customer Lifetime Value (CLV) predicts the net profit attributed to the entire future
relationship with a customer.
2. Net promoter score helps businesses gauge the quality of their customer service,
particularly in relation to their competitors.

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5
<Enter Your Response>
Create an
engagement strategy 1. User Friendly Interface
to reduce the We should work for simple functionality, design, and layouts. Because an app with
complex features has a higher uninstallation rate.
uninstall rate.

2. App performance matters a lot

Monitoring the critical drop-off
track of app performance such as features, loading time, etc., before launching

3.
Th Signup should be two or max 3 feld inserting data phone number email and name,
Rest all information we can collect later when the user gets in,
Users rn away by seeing the big singup form.

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 Thank You!

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