Case Study - KidMedics

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2 Identify different
1
<Enter Your Response - Mention 2 channels for each>
paid, owned and
1. Paid:
earned channels to
meet the objective (2
channels each).

2. Owned:

3. Earned:

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2
Mention any four <Enter Your Response>
Note: You can use two paid channels from the ones you mentioned in the previous question
paid channels and
identify ad formats Channel 1 Channel 2 Channel 3 Channel 4
and the campaign
ideas on each.

Ad format for Ad format for Ad format for Ad format for

Channel 1 Channel 2 Channel 3 Channel 4

Campaign for Campaign for Campaign for Campaign for

Channel 1 Channel 2 Channel 3 Channel 4

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3
Allocate your budget <Enter Your Response>
Note: You can allocate a range of % among awareness, engagement and conversions
(in %) between 1. Awareness
awareness,
engagement &
conversions. Mention
your reason for the
same. 1. Engagement

1. Conversions

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5
<Enter Your Response - Min 2 for each stage>

Assign KPIs to (a) Awareness:

measure the
performance of
your campaign. (b) Consideration

(c) Purchase

(d) Delight

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5
<Enter Your Response>
Create an
engagement 1.
strategy to reduce
the uninstall rate.

2.

3.

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 Thank You!

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