Social media live project

submission
Facebook Campaign

Student Name:
Aakash Singh
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Campaign Problem Statement

Blog topic and link: Cup Of Glory – Website about becoming financial independent using
online & digital mediums to create multiple sources of income.

Link - https://cupofglory.com/

Budget provided: Rs 1200

Objective: Traffic Objective

TG: Small Business Owners wanting to have online presence and are majorly interested in
football & cricket ( Fan clubs), also small business owners wanting to get their offline
small business to online mode via social media/application & website.
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Explain the targeting parameters

Targeting parameters:
1. Age Range – 21 to 50 years old ( Young & Established Business Owners in their
respective field needing website/application or social media presence)
2. Location – Delhi, Noida, Gurgaon, Mumbai ) Since we are Noida Based it makes
sense for us to cover entire NCR region plus Mumbai area where most of the young
artists & entrepreneurs are placed)
3. Interests – Social Media, Football, IPL, Graphic Design ( Since we already have
football fan club as clients we can showcase our existing portfolio to groups with
similar interests)
4. Any other relevant targeting parameters – Should be small business owners who do
not have an online presence
Campaign summary screenshot-1 Slide 3
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Campaign summary screenshot- 2

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Campaign result screenshot- Performance

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Campaign result screenshot- Demographics

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Summary
Write a short summary covering following points (Word limit- 150 words):
a) What KPIs will you use to analyze the ad performance? – CPM , Per Link Click
b) Was the campaign a success or not? – It was a success as within 5 days, more than
50K targeted people were reached, CPC is 1.98 when industry standard is between
0.51 – 2.26
c) Based on the results obtained, suggest some targeting optimizations that you
would perform. (atleast 2) – 1. More Refined Businesses to Target 2. Include local
companies as well to get their business online
d) Based on the results obtained, suggest some creative optimizations that you would
perform. (atleast 2) – 1. A/B Testing Ad Copy (One focussing on social media
services and other focussing on website/app development 2. Targeting lookalike
audiences to the ones being reached in this ad campaign