Social media live project

submission
Facebook Campaign

Student Name: Devjeet Kaur

 Slide 1

Campaign Problem Statement

{Please write down the problem statement and information provided to you}

Blog topic and link: Facebook Page name- Kaur Sisters

https://www.facebook.com/kaursisters7

Budget provided: Rs. 1000

Objective: To increase the traffic and engagement on the page including likes,
comments, shares, etc.

TG: 18-58 years all genders from tier 1 and tier 2 cities in India who have interest in
fashion, beauty, and lifestyle content.
 Slide 2

Explain the targeting parameters

{Identify the targeting parameters you’d select to amplify your blog Give reasons for
the same.}

Targeting parameters:
1. Age Range- 18-58 Because my content will be enjoyed and viewed by this ae-range
of people.
2. Location- India My content based and attract the Indian audience.
3. Interests- Targeting audience who like to watch, fashion, beauty, and travel
content. It includes fashion lovers, bloggers, makeup lovers, travellers, etc
4. Any other relevant targeting parameters
Campaign summary screenshot-1 Slide 3

{Submit screenshots of the campaign order summary for your ad. This should be
submitted in 2 slides - screenshot of Ad Set (slide 3/current slide) with Campaign name,
Campaign objective, Targeting parameters and bidding strategy and the screenshot of
actual ad (slide 4/next slide) with image, headline, text and CTA.}
 Slide 4

Campaign summary screenshot- 2

{Screenshot of the actual Ad with image, headline, text and CTA.}
 Slide 5

Campaign result screenshot- Performance

{Share the performance screenshot, we have attached a sample screenshot for your
reference}
 Slide 6

Campaign result screenshot- Demographics

{Share the demographics screenshot,we have attached a sample screenshot for your
reference}
 Slide 7
Summary
Write a short summary covering following points (Word limit- 150 words):
● I have used CPM and CPR to analyze my add performance. The CPM was
Rs.40 per 1,000 impression and CPR was Rs.0.10 which indicates the
campaign was a success.
● The campaign was a success because the CPR rate was below Rs. 1 which indicates
best results. The CPM was also not very high per 1,000 impression.
● For my next ad campaign I would keep in mind to target only age-group from 18-24,
25-34, and 35-44. Men showed more interest than women towards the add. Add
got more reach and impression on Instagram.
● This time I have used clear, good quality pictures that shows what my page is all
about and got good results. Will stick to this only to create my future adds. I will
also mention the required link to my add for better performance.