Professional Documents
Culture Documents
Manuel Martinez
White
20 November 2020
In the 21st-century, progress and growth have become synonymous with Google and
Apple. To many, the dot-com bubble marked the peak of humanity, where everyone and
everything became easily accessible with a click of a mouse. To others, this obsession and craze
with the Internet and technology proved to be quite dangerous. Within The Shallows: What the
Internet is Doing to Our Brain by Nicholas Carr, the use of abstract diction reveals how
technology and progress promote assimilation, causing humans to sacrifice their individuality in
exchange for short-term benefits and one-sided relationships. Moreover, without interaction and
self-expression, humanity will slowly guide itself back to its primitive ways.
To stress this issue, Carr implements diction that appeals to the reader’s awareness and
sense of urgency. Midway through the book, Carr discussed his past and reminiscenced on how
he once was able to read diligently for hours, but he soon began to question why this focus and
hobby did not follow him into adulthood. Soon after, Nicholas Carr began to explain how the
Internet was full of distractions and how it lowered a person’s attention span and focus--even if
they were not looking at a monitor. Additionally, Nicholas detailed how companies capitalized
A search engine often draws our attention to a particular snippet of text, a few
words or sentences that have strong relevance to whatever we’re searching for at the
moment, while providing little incentive for taking in the work as a whole...As
Martinez 2
companies like Google and Microsoft perfect search engines for video and audio
content, more products are undergoing the fragmentation that already characterizes
In this quote, Nicholas Carr employs diction that evokes somber emotions. Carr uses words and
phrases like, “little incentive” and “fragmentation” to describe the relationship between humans
and technology. The word “little” refers to an item or idea of small importance or value. But,
connotatively, the word “little” implies feelings of insecurity or doubt, especially when it
precedes the word “incentive.” An “incentive” is something that propels one to take action; many
times, these “incentives” promise benefits to recipients, thus encouraging this behavior or
However, by using “little” as a descriptor, Carr implies that these “incentives” or benefits are not
what one expects. If these benefits are “little,” then Carr argues that they are almost unnecessary
technology. The rise of the digital age was facilitated by people’s attraction and commitment to
improvement, but if these benefits are minimal, then humanity’s relationship with technology
becomes one-sided. With this unequal exchange, humans are less likely to advance, which is
why Carr appears somber or disappointed when describing his experiences. Carr expected to be
rewarded for his dedication to technology and progress, but he found that he began to lose his
engagement and individuality at his own expense in an effort to participate in the digital age.
Thus, without proper interaction and expression, humans are bound to become more
absent-minded and disengaged, leading to a more simple, homogenous society. Carr, though,
also mentions how technology fails to foster creativity and collaboration in its production. Carr
utilizes the word “fragmentation” to describe trends in product development at Google and
Martinez 3
Microsoft. The word “fragmentation” refers to the state of being broken or in distinct parts.
Connotatively, the word “fragmentation” evokes feelings of anxiety or fear. Technology’s goal is
to connect ideas and people, and humans place their trust and confidence in these corporations’
ability to do so. If these products are “fragmented,” then one begins to question if technology
promotes progress or if it leads to inaction and complacency. If humans adopt the same mindset
and attitudes, then they will not question ideas, foster discussion, or promote mankind’s
evolution and advancement. Carr warns readers about this pattern of assimilation when
discussing his teenage years. At the beginning of the book, Nicholas Carr talked about his
college experience at Dartmouth. Carr explained how Dartmouth had a computer science center
known as the Kiewit Computation Center, which also served as a traditional library. There, Carr
spent the majority of his time in the library but also a little bit in the computation center playing
games. However, after college, he began to develop an interest in computers, which led to what
By the mid-nineties, I had become trapped, not unhappily, in the ‘upgrade cycle.’ I retired
the aging Plus in 1994, replacing it with a Macintosh Performa 550 with a color screen, a
CD-ROM drive, a 500- megabyte hard drive... The new computer required updated
versions of most of the programs I used... By the time I had installed all the new
software, my hard drive was full. I had to go out and buy an external drive as a
supplement. I added a Zip drive too—and then a CD burner. Within a couple of years, I’d
bought another new desktop, with a much larger monitor and a much faster chip, as well
Carr used abstract diction to appeal to the reader’s feelings of anxiety or remorse. When
describing mankind’s obsession with the “upgrade cycle,” Carr uses words like “trapped” and
“not unhappily.” The word “trapped” refers to the act of taking control or placing a person in a
restricting position. Connotatively, the word “trapped” implies feelings of fear, worry, and
anxiety. However, the word “trapped” follows the phrase “not unhappily,” which is a double
negative. The word “unhappily” suggests that an action is completed without pleasure or joy.
Here, it is preceded by the descriptor “not.” With this addition, Carr suggests that he feels guilt,
especially when he does not appear to regret the short-lived benefits of the “upgrade cycle.” By
juxtaposing these two phrases “trapped” and “not unhappily,” Carr establishes feelings of
technology. Carr preferred to accept and purchase upgrades without questioning their use or
and thought. If this complacency and assimilation continues, then humanity will not only find
themselves in this endless “upgrade cycle” but also in this stagnant “growth cycle.” As Carr
warns, the Internet may affect the human brain negatively long-term and may ultimately replace
them through AI. In the epilogue of the book, Carr brought up a story he heard about Edexcel,
the largest educational testing firm in England. Edexcel had just announced that it was going to
introduce an artificial intelligence-based automated marking of exam essays, which would grade
students' essays. Upon hearing this, Carr began to question the efficacy of AI and how it would
discern those rare students that broke away from the conventions of writing. Carr was convinced
that computers--no matter how advanced they became--could not surpass human compassion and
intelligence. Though, he worried that AI would become the new focus and investment in the
scientific field, which is why he warned about the point of no return. He said,
Martinez 5
attentive to what we stand to lose. How sad it would be, particularly when it comes to the
nurturing of our children’s minds, if we were to accept without question the idea that ‘human
elements’ are outmoded and dispensable (197). In this quote, Carr employs abstract diction that
provokes a sense of fear and sadness. Carr uses words like “lose”, “outmoded,” and
assimilation. The word “lose” refers to failure to maintain something. However, when looking at
the connotation of this word, it evokes feelings of sorrow or regret. Additionally, the word
“outmoded” refers to something no longer being usable or practical. Connotivately, the word
implies feelings of irrelevance or triviality. Furthermore, “outmoded” was paired with the word
Connotatively, the word “dispensable” suggests feelings of doubt or insecurity. Both the words
complement each other to provoke feelings of remorse, reflection, and regret. Combined, these
three words illustrate the risks there are in allowing technology to surpass human thought and
technology and progress. In this case, professors would spend less hours grading exams. In the
long-term, these professors may be replaced entirely or they may lose the skills or adaptations
that allowed them to understand, critique, and teach. With the rise of AI, it becomes more
apparent that humans are in a one-sided relationship with technology. Until they realize that they
are promoting their own regression, humans will continue to sacrifice their creativity,
this process of assimilation and complacency, then they will soon become not only simple and
absent but also “outdated.” Nicholas Carr, scholar of technology, culture, and business, made
Martinez 6
headlines when he released The Shallows: What the Internet is Doing to Our Brain. Rather than
celebrating the Internet and the latest iPhone, Carr chose to reveal the shocking truth and
subsequent dangers of technology. Within The Shallows: What the Internet is Doing to Our
Brain, the use of abstract diction reveals how this obsession with progress promotes assimilation,
causing humans to sacrifice their individuality in exchange for short-term rewards and one-sided
interactions. Thus, without mutual relationships and self-expression, mankind will slowly revert
back to its primitive ways and lose not only their place in society but also in evolution.
Martinez 7
Works Cited
Carr, Nicholas. The Shallows: What the Internet is Doing to our Brains. W.W. Norton &
Company, 2010.