INTERBRAND

NAME - ISMAIL SHAIKH

AUDI INDIA
Br

Year Mar-20 Mar'19 Mar'18 Factors/Valuation

1952 2380 2062
Projection of Sales (in. crores)
2 3 4 Leadership
3904 7140 8248 Sustainability
Internationality
Total Profits 19292 Support
Protection
Average Profit 2143.56 Market
Trend
P/E Ratio 23% Total

Brand Strength 0.87

Brand Equity (in. crores) 42893

 Brand Strength Reasons

Factors/Valuation Weights Given Weight Scored

1. Leadership - Despite current market trends, luxury car ma
Leadership 30 26 Audi India Is faring far better than its key rivals. They are the
Sustainability 15 13 2. Sustainability – Audi has a very stable market in India like
Internationality 15 13 3. Internationality – Audi are present everywhere in the wo
Support 15 13 4. Support – Audi is very well supported and also has minim
Protection 5 5 5. Protection - Audi is safely under comprehensive protectio
Market 5 3 So you may enjoy the peace of mind that comes from knowi
Trend 15 14 6. Market - AUDI handed over around 1.693 million cars to
Total 100 87 In 2021, the company sold 3293 cars, 101 per cent growth o
The product portfolio of the four rings now includes more th
7. Trend – Audi is manufacturing Electric Vehicles which is t
There are several electric vehicles model of Audi which are i
 Reasons

market trends, luxury car market leader,

an its key rivals. They are the third largest luxury car company in terms of sales .
y stable market in India like its arch competitor Mercedes Benz , BMW .
esent everywhere in the world. They are the top car brand around the globe .
pported and also has minimal complaints that they resolve as soon as possible .
er comprehensive protection into its 3rd, 4th or 5th year, regardless of its mileage.
mind that comes from knowing you have the finest automotive engineers at your unrestricted disposal for a four or five years after the pur
round 1.693 million cars to customers worldwide in 2020. AUDI AG handed over around 1.681 million cars to customers worldwide in 202
cars, 101 per cent growth over 2020.
r rings now includes more than 50 different model variants and is available in more than 100 countries across the globe.
g Electric Vehicles which is the future of automobiles.
es model of Audi which are in great demand in this new market .
ur or five years after the purchase of your Audi.
customers worldwide in 2021.