Score for this quiz: 21 out of 25.

2
Submitted Jan 27 at 9:59am
This attempt took 12 minutes.

Question 1
2.1 / 2.1 pts
The two industries in Markstrat include Sonites and :

Modites

Correct!

Vodites

Codites

Bodites

Question 2
2.1 / 2.1 pts
The two markets in Markstrat are:

Complementary

Correct!

Independent

Substitutable

None of the above

Question 3
2.1 / 2.1 pts
The maximum number of Sonite brands a firm can market at any given time
is:

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 3

Correct!

Question 4
2.1 / 2.1 pts
The battery life characteristic for the Sonite brands is between:
Correct!

24 - 96 hours

10 - 200 hours

0 - 50 hours

12 - 25 hours

Question 5
0 / 2.1 pts
Base cost is a characteristic for a Vodite brand:

Unknown

You Answered

False

Correct Answer

True

Question 6
2.1 / 2.1 pts

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 The product MOST is manufactured by firm:
Correct!

Question 7
2.1 / 2.1 pts
How many customer segments are in the Sonite market?

Unknown

Correct!

Question 8
2.1 / 2.1 pts
There are four distribution channels available: Specialty Stores, Mass
Merchandisers, Online Stores, and Direct Sales Force.
Correct!

False

True

Unknown

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 Question 9
2.1 / 2.1 pts
Your overall objective in Markstrat is to maximize:

R&D Investments

Correct!

Stock Price Index

ROI (Return on Investments)

Net Contribution

Question 10
2.1 / 2.1 pts
Market Research Reports are free.
Correct!

False

Unknown

True

Question 11
0 / 2.1 pts
If you have no units in inventory, you ask your production department to
produce 100,000 units and the demand is 140,000 units, you will be able to
sell:
Correct Answer

120,000 units

Unknown

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 You Answered

140,000 units

100,000 units

Question 12
2.1 / 2.1 pts
Your marketing budget is used each period to invest in:

Sales Force

Advertising

Market Research

Correct!

All of them (advertising, sales force, and market research)

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