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G I L L I A N P E R K I N S .CO M
 business success plan

1 | Overview

Business Name: vicky's jewellrey

Location: home-based

Legal Business Structure: -

Brief description of what your company does:

Handmade jewellrey ; waistbeads , waistchains and nosecuffs

Mission:

Chart of Accountability:

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2 | Message

What problem does your company solve for your customers?

-

What result does your company create for your customers?

Accessories for females to add to their beauty and their style

How does your company create that result?

By making (African originated) jewellery

Who does your company serve?

Women

Why do you do what you do?

To support and promote African culture

Why should customers choose you over your competition?

Because i do what i do with a heart

Your proprietary system:

Instagram

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3 | Marketing

Target market demographics:

Target market psychographics:

Estimated size of target market:

Where can target market be found?

Visibility (brand awareness) strategy:

Promoting the page on Instagram

Lead generation strategy:

Conversion strategy:

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4 | Products

Primary Product: Nose cuffs

Result: Beauty without pain

Impact: Beauty

Primary Product: waistbeads/waistchains

Result: a way to show off female figure while accessorising

Impact: -

Primary Product:

Result:

Impact:

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Primary Product:

Result:

Impact:

Primary Product:

Result:

Impact:

Primary Product:

Result:

Impact:

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5 | Production & Delivery

Production System: Handmade

Delivery System: free; meet at local grocery

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6 | Goals
One Year Goals

Revenue: $1000

Profit: $500

Sales: -

Impact:

Development:

Five Year Goals

Revenue: -

Profit:

Sales:

Impact:

Development:

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