NOTRE DAME OF DADIANGAS UNIVERSITY

Integrated Basic Education Department

Senior High School
Lagao, General Santos City

Business Marketing

Name: Jhayza Margarette P. Nayre Date Submitted: April 05, 2022

Grade & Section: ABM 1213 - St. John Chrysostom
Quarter: Finals

Enrichment: Answer the given questions IN YOUR OWN WORDS and write your answers on the
provided answer sheet.
1. Why are distribution channels important to a firm?10points
- Customers find it easier to use a distribution channel. Shopping for a variety of items is no
longer necessary for customers. Customers may buy various items from the same
merchant because of the distribution methods. So they don't have to waste their time
looking for different things from different producers. The distribution channel facilitates the
flow of products from the maker to the client. The distribution channel performs several
checks, including storage, transportation, and scalability.

2. Identify the type of distribution channel used in the following products: face towel, wine and
smartphones. In selecting, the channel, what steps must be undertaken? 10points

- Because the producer sells the product to the retailer, who then sells it to the customer, I
believe that the face towel, wine, and smartphone distribution channels are all one-level
channels. Customers don't get things directly from the manufacturer but rather from the
manufacturer to a retail location where they may purchase them. It entails moving the
outcome from a producer through a retailer to the end-user.

Your answer will be scored based on the following criteria:

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Your answer will be scored based on the following criteria:

                          Content (Relevant, Focused and Thorough explanation)        -    6points

                          Organization (Logical Sequencing, effective transition)           -    2points
                          Conventions (Spelling and Grammar)                                      -    2points
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