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Serbian football revival program

Obvious weakspots in our league can indeed be solved. Main segments of this question can be split in
three segments:

-Organization

-Infrastructure

-Commercialization

Organization

Visible problem of Serbian club football is the stagnation of average clubs. They earn just enough to
cover expenditures, both very low, and thus go nowhere with average players and no ambitions.

First of all, shrink the league to just 12 clubs. It will increase the number of strong matches and increase
competitive nature as every club would fight for UEFA tournaments or not to relegate.

These 12 would still be poor.

All of these clubs with the weak income would be cofinansed by the federation until certain moment.

Example: If a club has a budget less than 5 or 10 million €, they would get additional 3 mil. euros.

Best 4 or 5 would get even more.

That privilege will make them breathe while also boosting the competition so they don't fall our and
loose that.
On the other hand, it does not mean they will use that money for good things, which would be mostly
wasted then.

Federation is there to step in. It will develop club youth academies and their staff.

Federation would also need to create a network of scouts around the Europe and World to gather info
about talented players and managers which would come for low amount of money and launch their
careers in Serbia. Federation would inform and suggest all the clubs to get these. That will be a good
control. The recent case of Umar Sadiq is a good example.

By this, clubs would gain quality and value to sell and be successful in UEFA tournaments. Portugal is
comparable to Serbia in size but its clubs often reach quarter-finals of the UCL and even finals in UEL.

Infrastructure

One of main problems to complicate this process is poor infrastructure.

The sports is a source of fun and joy, and thus having depressing infrastructure is unpleasant for the
watchers and players thinking of comming to Serbia, and generally shameful.

The state would finance and control the rebuild of the stadiums with care for aestetics, use and size, as it
is also not good to have empty massive stadiums.

The best example is Norway. It has an infrastructure well built, fitting the needed capacity, cheap while
aesteticaly pleasant.

Building price of a 15000-25000 seat stadium is about 30 mil. €.

Commecialization

With the foundings already describes, Serbian football would be a good project to show and sell to the
crowd.
The clubs may need rebranding, mostly their logos.

To actually reach wider crowd, Federation should be ready to sell TV rights for free or even pay to show.
It would need a programme for that language while also working on exploiting all the time during the
games or not.

Good example is the NBA, if we ignore cringe parts. Also, education of common viewer is a neccesity

Federation should also be ready to make deals with sport video game producers like EA to put the league
in their FIFA.

Even if we pay them to stream our games, we would still make money as bigger markets atract better
sponsorship deals.

Federation can and should make money and brand outside the game.

For example, it can re-establish the brand "Tempo" as an international magazine, TV, and even as
sportswear manufacturer.

Expected cost: 300-500 mil. €

In conclusion: most of these measurments aren't used anywhere in Europe, haven't been suggested nor
tried, and Serbia would exploit this and quickly emerge as an European football powerhouse.

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