A PROJECT REPORT ON

ORGANIZATIONAL DEVELOPMENT

AT

THINK AND LERN PVT LTD (BYJUS)

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY (2021-2022)

“TOWARDS PARTIAL FULFILLMENT OF BACHELOR OF BUSINESS ADMINISTRATION”

SUBMITTED BY

MS. REVATI MANOHAR PAWAR T.Y.B.B.A.

(HR ) UNDER GUIDANCE OF

PROF. MRS. LAXMI AWATI

MAHATMA GANDHI VIDYAMANDIR’S PANCHAVATI COLLEGE OF MANAGEMENT &

COMPUTER

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 MGV’S,

Panchavati College of Management and Computer Science, Panchavati, Nashik-422003

CERTIFICATE

Certified that the project report entitled “ORGANIZATIONAL DEVELOPMENT with special
reference to THINK AND LEARN PVT. LTD.”BYJU’S Has been successfully completed by
REVATI MANOHAR PAWAR as the partial fulfillment of Bachelor of Business Administration
(B.B.A) under the Savitribai Phule Pune University during the academic year 2020-21.

The work has been assessed by us and we are satisfied that the same is up to standard
envisaged for the same for the level of the course. And that the said work may be presented
to the external examiner.

External Examiner Internal Examiner H.O.D

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 ACKNOWLEDGEMENT

It is a great pleasure to me in acknowledging my deep sense of gratitude to all those who

have helped me in completing this project successfully.

First of all I would like to thank Pune University, Pune for providing me an opportunity to
undertake a project as a partly fulfilment of BBA degree.

I would like to thank THINK AND LEARN PVT. LTD.BYJU’S, and VIJAY SHEKAR (HR
MANAGER) THINK AND LEARN PVT. LTD. for providing me an opportunity to work with
them and providing me necessary information about their organization, there operation and
providing guidance in developing my project.

I would like to thank our Head of Department and my project guide Prof. L. C. AWATI
ma’am whose valuable guidance and encouragement at every phase of the project has help
to prepare this project successfully.

Finally, I would like to express my sincere thanks to my family, all the faculties, office
staff, and library staff of Panchavati College of management and Computer Science, Nashik
and friends who helped in some or other way in making this project.

Place: Nashik REVATI MANOHAR PAWAR Date:

/ / BBA

(HR)

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 DECLARATION

This is to declare that I, Revati Manohar Pawar, student of Bachelor of Business Administration (2019-2020),
PANCHAVATI COLLEGE OF MANAGEMENT AND COMPUTER
SCIENCE, NASHIK, have given original data and information to the best of my knowledge in the project
report titled “ORGANIZATIONAL DEVELOPMENT” under the guidance of our Head of Department Prof. L.C.
Awati ma’am and the partial fulfilment of the recruitment towards the completion of the said course.

I have prepared this report independently and I have gathered all the relevant information personally. I have
prepared this project for BBA for the year 2019-2020.

I also agree in principle not to share the vital information with any other person outside the organization and
will not submit the project report to any other university.

Place: Nashik REVATI MANOHAR PAWAR Date: / / BBA

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 INDEX

1. INTRODCUTION :-

1.1 Introduction …………………………………………………………………………………………………………3

1.2 Definition ……………………………………………………………………………………………………………..6

1.3 Nature…………………………………………………………………………………………………………………..7
1.4 Objectives ……………………..……………………………………………………………………………………..8

1.5 Scope ……………………………………………………………………………………………………………………8

1.6 importance ……………………………………………………………………………………………………………9

1.7 Limitations …………………………………………………………………………………………………………….9

2. Profile Of the Organization :-

2.1 Introduction of the Organization…………………………………………………………………………..14

2.2 Background and History of the Organization…………………………………………………………16
2.3 Constitution of Management.
2.4 Service Offered by the Organization to Member.

3. Research Methodology :
3.1 Meaning and definition ……………………………………………………………………………………….

3.2 Research design…………………………………………………………………………………………………..32

3.3 Sources of Data……………………………………………………………………………………………………32
3.4 Types Of research………………………………………………………………………………………………..33
3.5 Sampling design and example.

4. Data Analyzed and Interpretation…………………………………………………………………………..35

5.Observation and Finding .

6. Conclusion………………………………………………………………………………………………………………37
7. Reaccommodating and Suggestion.Bibliography ……………………………………………………37

9.Annexure: Questioners .............................................................................................39

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 1. 1.1 INTRODUCTION

 E-learning

E-learning is an education via the Internet, network, or standalone computer. E- learning is basically the
network- enabled convey of skills and knowledge. E- learning refers to using electronic applications and
processes to learn. E-learning includes all forms of electronically supported learning and teaching.
The information and communication systems, whether networked learning or not, serve as specific media to
implement the learning process. This often involves both out-of-classroom and in-classroom educational
experiences via technology, even as advances continue regarding devices and curriculum. E-learning is the
computer and network-enabled transfer of skills and knowledge. E-learning applications and processes
include Web-based learning, computer-based learning, virtual education opportunities and digital
collaboration. Content is delivered via the Internet, intranet/extranet, audio or video tape, satellite TV, and
CD-ROM. That is to say E- learning systems contain both Learning Management System and Course
management system. It can be self-pace or instructor-led and includes media in the form of text, image,
animation, streaming video and audio.
It is commonly thought that new technologies can make a big difference in education. In young ages
especially, children can use the huge interactivity of new media, and develop their skills, knowledge, and
perception of the world, under their parents' monitoring, of course. Many proponents of e-learning believe
that everyone must be equipped with basic knowledge in technology, as well as use it as a medium to reach a
particular goal and aim.

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 In the 20th century, we have moved from the Industrial Age through the Information Age and now to the
Knowledge Age. Knowledge and its efficient management constitute the key to success and survival for
organizations in the highly dynamic and competitive world of today. Efficient acquisition, storage, transfer,
retrieval, application, and visualization of knowledge often distinguish successful organizations from the
unsuccessful ones. The ability to obtain, assimilate, and apply the right knowledge effectively will become a
key skill in the next century.
Learning is the key to achieving our full potential. Our survival in the 21first century as individuals,
organizations, and nations will 2 depend upon our capacity to learn and the application of what we learn to
our daily lives.
E-learning has the potential to transform how and when employees learn. Learning will become more
integrated with work and will use shorter, more modular, just-in- time delivery systems. By leveraging
workplace technologies, e-learning is bridging the gap between learning and work.

 The evolution of e-learning

The growth of e-learning is more of a dynamic process as it is affected by many factors such as the subject
matters, the knowledge level of the audience and the environment around the audience. The users also play
an important role in how they want to learn as all users do not have same approach to learn. A major factor
that affects the elearning process is the amount of information that the user wants to receive. The users
must decide for themselves which information is important for them at a moment of time and how much
they can process. These all factors have vastly affected the way elearning has developed from the early times
to the present.

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During the early 1980’s when computers were scarcely available instructors-led training (ILT) was the only
way of learning things from or about computers.
Computers were only available for official use, and if staffs wanted to learn from computers they had to use
the office hours. Using the office hours to train led to major slowdown in the official work and was rather
counterproductive for the offices. Then arrived the era of multimedia advancements from around 1985 to
1995 Windows3.1, Macintosh, CD ROMs and PowerPoint started making their marks.
Then to make training portable and visually engaging, instructors started using CD ROMs to deliver
instructions. As the instruction could be easily transported using a CD and could be delivered repeatedly
even without the presence of any instructor, this era represented a major upgrade from instructor led
training. This also resulted in major cost savings and was more productive compared to an instructor led
training method. The major downside of this training method was the lack of the instructor’s interactions
and dynamic presentations, which left the audience wanting more.
During the mid 1990’s when the World Wide Web (www) started evolving, instructors started exploring the
possibilities of using the new technology to deliver instruction in more efficient and cost effective ways. This
period saw the growth of email, web browsers, HTML, media players, low definition audio/video files and
basic Java applications. With the growth of these technologies the way in which instruction was delivered
was also evolved. Instructors and students started communicating via emails and the use of audio/video files
in delivering instruction starting to emerge.

1.2 DEFINATION

BYJU’s is an India’s largest Ed-tech (Learning) Company that is reinventing how students
learn through its learning app (Byju’s- The Learning App). It offers learning programs that are effective and
engaging for students in class 6-12, and for competitive exams like CAT, IAS, and GRE GMAT. The app makes
use of original content, watch-and-learn videos, rich animations and interactive simulations that, as opposed
to rote memorization, make learning contextual and visual. Equally important, the app adapts to the unique
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learning style of each student, inviting them to explore different concepts and suggest a learning footprint
for the student that can also address any gaps in learning. BYJU'S aims to inspire a lifelong love of learning.

In 2011, Byju’s began designing core learning modules, an exercise that took nearly four years to complete.
Raveendran knew that the method had to be engaging and interactive, and he made the tutorials rich in
graphic content. He conceptualized an adaptive online learning software by using visualization techniques.
He made sure that the video formats delved into the depths of a subject without making it boring. In recent
years, Byju’s has tweaked its content distribution strategy. The brand’s stratagem has been largely focused
on mobile mindshare. And in a country where smart-phone multiplication has been rapid,
technology has been a massive catalyst for the brand’s growth. The biggest trump card that Byju’sbrandishes
is the fact that its model is personalized. Having established a foothold amongst more than 1,400 mobile
users across India, the app draws usage patterns from individual students, assessing their learning behavior.
By assimilating visual and concept themes in their app, Byju’s cleverly augments engagement time.

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 1.3 NATURE

Purely online: no face-to-face meetings

Blended learning: distance learning or a combination of online and face-to-face Synchronous: instructor led
online courses
Asynchronous: self-placed learning methods placed on the internet, network or storage devices
• Instructor-led group: distance learning where students may be from different geographical locations
and learn from a single teacher
Self-study: learning by visiting blogs, tutorials or informative websites
Self-study with subject matter expert: learning by regularly visiting some experts blogs or up-to-date sites
Web based: learning purely by looking up on the Internet with the use of search engines or social media
groups such as Facebook

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 1.4 OBJECTIVES OF THE STUDY

The aim of this report is to study the background and benefits of e-learning. The background and popularity
of e-learning, cost factors associated with it.
Understanding the promotional strategies used by market leaders & identifying the
strategy best suited for BYJU’S.
Sales & Marketing of the existing products by studying consumer buying behavior. Learning about
personalized approach of byju’s app
To understand the employee management in the organization. Understanding consumer buying behavior &
their needs

Hit the target audience in cost effective manner Create Brand Awareness for the company nationally. Create

competitive advantage

Increase in the customer base

Positioning for company in the mind of target audience

 Achieving the organizational goal.

 mproving its productivity.

 Improving the motivation and morale of employees.

 To identify and satisfy individual and group needs.

 To provide of facilities and condition of work and creation of favorable for maintaining

 stability of employment.

 To create facilities and opportunities for individual or group development.

 Completing the tagetes

 To improve the efficiency

 Improving the organizational growth

1.6 MPORTANCE OF STUDY

It improves the moral and mental conditions of the Employees by providing facilities like games, cultural
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activities and Parties etc.

By providing facilities Employees have more confidence in their employer, which leads to improve industrial
peace When Employees are promoted in a systematic way and they are heard properly then they feel and
realize their duties towards enterprise.

By providing all these facilities, employees feel happy and become enthusiastic. Thus worker starts taking
much interest in his work, which leads to greater efficiency.

1.7 LIMITATIONS OF THE STUDY:

Following are some of the limitation of the study;

• Data was collected during the working hours, employees were busy in their routine work so they were
less responsive.

• The data is collected from permanent and casual employees. Inadequacy of time was a major limiting

factor.

• Limited data available on internet

• Due to hectic work time employees not able to talk properly. Only region wise data available on specific

learning centers.

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6. THEORETICAL CONCEPT

Organizational development is a critical and science-based process that helps organizations build their
capacity to change and achieve greater effectiveness by developing, improving, and reinforcing strategies,
structures, and processes.

Critical and science-based process. OD is an evidence-based and structured process. It is not about trying
something out and seeing what happens. It is about using scientific findings as input and creating a
structured and controlled process in which assumptions are tested. Lastly, it is about testing if the outcomes
reflect the intention of the intervention.

Build capacity to change and achieve greater effectiveness. Organizational development is aimed at
organizational effectiveness. It, therefore, has a number of (business) outcomes. These can differ between
organizations, but usually, they do include financial performance, customer satisfaction, organizational
member engagement, and an increased capacity to adapt and renew the organization.
These are not always clear-cut. Sometimes it is about building a competitive advantage, in whichever way we
define that. We will explore these outcomes later in this article

Developing, improving, and reinforcing strategies, structures, and processes.

The last part of our definition states that organizational development applies to changes in strategy,
structure, and/or processes. This implies a system-approach, where we focus on an entire organizational
system. This can include the full organization, one or more locations, or a single department.

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 In organizational development, the main stakeholders are both internal and external to the company.
Management and employees are internal stakeholders. External stakeholders include customers, investors,
suppliers, communities and governments.

Globalization leads to a much greater interconnectedness and opens up organizations to world-wide

opportunities and threats.

On top of that, IT is redefining how traditional business models work, creating innovative companies with
the ability to scale their services to a worldwide audience in the timespan of only a few years. Just a year
after launching, Facebook hit one million registered users. A few years later, Snapchat hit 10 million active
users in its first year. This exposes incumbents to disruption.

Finally, business systems become better at measuring relevant data, changing the way success is measured.
On top of that, advanced people analytics can help to further drive organizational outcomes.

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Individual interventions. These interventions are targeted to the individual, often aimed at improving
communication with others. An employee is coached on interpersonal behaviors that are counterproductive.

2. Group interventions. These interventions are aimed at the content, structure, or process of the group.
The content is what the group is focused on. The structure is how a group is designed to act on the content.
The process is the way in which the group carries out its core tasks. For example, a contact center focuses on
taking complaints from customers. The contact center has a hierarchical structure with a director, managers,
and customer service staff. The contact center’s process is to record as quickly as possible, all complaints.
Only a certain percentage are

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escalated to management depending on how serious and complex, a complaint is.

3. Third-party interventions. Third-party interventions are often used when there are conflicts. Not all
conflicts are bad, but bad conflicts should be resolved quickly. The third-party intervention helps to control
and resolve the conflict. Often, the third party is the OD consultant.

4. Team building. Team building is the best-known OD intervention. It refers to activities that help groups
improve the way they accomplish tasks. Examples of team-building activities are volunteering, team sports,
and Pictionary.

5. Organizational confrontation meeting. A confrontation meeting aims to identify problems and

improvement targets and set priorities. It is a starting point for addressing identified problems, across your
organization.

6. Intergroup relations interventions. Intergroup interventions are aimed at diagnosing and

understanding in-group relations. Similarly, problems are identified, and priorities and improvement targets
are set, before working on the identified issues.

7. Large-group interventions. These interventions are somewhat in the middle, of confrontation and
intergroup interventions. The aim is to bring many organization members and other stakeholders together.
Internal and external stakeholders work together collaboratively. Large-group interventions may address
organization-wide problems or implement changes of structure or direction. For example, if you run a care
home, you would seek feedback from service users, relatives, and staff on ways to improve the quality of life
for residents. This could be starting new activities or changing the menu options. They are often referred to
as “open space meetings”, “world cafes”, “future searches”, and “appreciative inquiry

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 2 ORGANISATION PROFILE

NAME: Think and learn Pvt. Ltd.

ADDRESS: P5, Magarpatta, Hadapsar, Pune, Maharashtra 411028

Products: Educational Product Work time: Morning 10am to 8Pm

HR: Deeptha AR

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 2.1 INTRRODUCTION OF ORGANIZATION

BYJU'S' app was developed by Think and Learn Pvt. Ltd, a company which was established by Byju
Raveendran, Divya Gokulnath and a group of students in 2011. Byju, an engineer by profession was coaching
students in mathematics since 2006. In initial days The company focused on offering online video-based
learning programs for the K-12 segment and for competitive exams. In 2012, the firm entered Deloitte
Technology Fast 50 India and Deloitte Technology Fast 500 Asia
Pacific ratings and has been present there ever since.

In August 2015, the firm launched BYJU'S: The Learning App. In 2017, they launched BYJU'S Math App for
kids and BYJU'S Parent Connect app By 2018, it had 15 million users out of which 900,000 were paid users at
that time. In the same year, BYJU'S became India’s first EdTech unicorn. By 2019, 60% of BYJU’S students
were from non-metros and rural cities.

In July 2019, BYJU'S won the sponsorship rights for the Indian cricket team jersey.

BYJU’S - The Learning App is the popular brand name for Think and Learn Private Ltd., a Bengaluru-
based Educational technology (EdTech) and online tutoring company that has recently received large-scale
attention from students across India and attracted investors from across the globe. It was founded in
2011 by Byju Raveendran at Bengaluru, Karnataka, India. BYJU'S was the first investment in Asia from the
Chan Zuckerberg Initiative. It is currently India's best funded education startup and is considered

15
 to be one among the only few Indian consumer startups that has gone global, particularly with the 2017
acquisition of Tutor-Vista.

Today, BYJU’s is India’s largest education technology company, offering supplementary classes for children
between grades 6 and 12. In addition, it also features preparatory modules for several Indian exams like CAT,
JEE and IAS, and international exams like GMAT and GRE. Having handpicked the best teachers in the
country, and copyrighted their novel techniques, the platform has set an unprecedented trend in Indian
education. The big question is, how does it make money? Byju’s is based on a freemium model, where its
content can be consumed freely, without any charge. When students get hooked to the app, and begin using
it to learn, parents tend to opt for an annual subscription, to sustain the knowledge consumption. Byju’s go-
to-market strategy has been lauded for its scalability, allowing the brand to easily expand in English-speaking
markets outside India. Its marketing vehicles have included television, print and hoardings.

 Think and learn Pvt Ltd Products.

Their flagship product is a smart-phone app named BYJU'S-The Learning App that has been available since
August 2015. The App serves educational content mainly to school students from classes 4 to 12 (primary to
higher secondary level education). The company trains students for competitive examinations in India such
as IIT-JEE, NEET, CAT, IAS as well as for international examinations such as GRE and GMAT.\

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 The main focus is on mathematics and science, where the concepts are visually explained and in context
using modern digital animations] and moving illustrations, all embedded within short videos (15-20 minutes
long). The app has received criticism for a few issues such as lack of depth in some areas, overly simplistic
treatment of some basic topics, and lack of within-lecture student-teacher interaction. In spite of the
adverse critical opinion and competition from other players (including Edtech startups and traditional
education firms), the app has enjoyed tremendous popularity. BYJU'S reports to have about eight million
[8]
users overall and about four lakh paid subscribers on an annual basis and an annual retention rate of
about 90%.

The Byju’s platform is supported by three frameworks: Ruby on Rails, Selenium and Appium. A PostgreSQL
database sits on top of the framework base and is compounded by an Integrated Development Environment
(IDE) called Unity3D.

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1st to 3rd STD product

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4th to 12th STD Program.

19
IAS Product

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 STEPS FOR DEVELOPING PROMOTIONAL STRATEGY

The steps involved in developing strategies for BYJU’S can be enumerated as:-

UNDERSTANDING COMPANY OBJECTIVE

Major objective of Think and learn for conducting promotions are:-

o Understanding consumer buying behavior & their needs

o Hit the target audience in cost effective manner
o Create Brand Awareness for the company throughout India.

o Create competitive advantage

o Increase in the customer base
o Positioning for company in the mind of target audience
o Generating sales

SEGMENTING TARGETING POSITIONING OF THE ORGANIZATION

 SEGMENTATION

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Think and learn defines its segment on the basis of Demographic Variables, i.e. age, education and income.
The management coaching is provided at graduate level, so students are required to be segmented on their
age i.e.; 21-22 age group, their educational specialization i.e. Science, Commerce, and Arts etc. Income of
family helps to segment the students and thus facilitates think and learn to plan its target audience more
accurately.
 TARGETTING

For any organization serving all the segments is not possible , so specific segments have to be targeted which
can be most beneficial for the organization .Think and learn decides its target audience to be students of
graduation or passed out. Apart from this, students with specific interest in civil services, engineering and
medical etc. are also targeted .The parents of these students act as the Opinion leaders and Decision makers
& at a later stage in the season as target audience too.

 POSITIONING
It is the process by which marketers try to create an image or identity in the minds of their target market for
its product, brand, or organization. Most of the competitors serve more than one segment, with no clear
positioning of a specialist management coaching institute. Many players have positioning in terms of Quality-
Prices model, others on basis of faculty and so on. And if we talk about CSAT I think there is no comparison
than others.

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  ANALYZING COMPANY LIMITATIONS

Company’s limitation has been:

Time Constraint: The first challenge which was there before devising the business development strategy was
the time constraint. The target market i.e. the pursuing graduate student is busy with their examination in
the month of may This the time when the promotional activity is at a full swing because after the completion
of the examination, students opt for different institute for their entrance exam preparation. So the effective
time of promotion is around two months in which we have to build the brand name and adopt different
strategies to make a strong brand recall.

H.R.: The next major constraint for the promotional campaign was the insufficient Human Resource
availability as the majority of the people were inexperienced and had to be trained in the limited span of
time.

TRADITIONAL METHODS: In the age of internet media and TV ads, company still follows the old traditional
methods; this is one major drawback in the organization.

Methods suggested
Analyzing all the above factors , right mix of both above and below the line marketing strategies has to be
used to generate positive leads .Few of the methods which can be introduced or continued further are :

Direct mail:
Mails were sent directly to the customers(students giving university examinations)highly customized, giving
them tips regarding exams and information

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about form details of entrance exams with an immediate calling helpline to generate response.

Educational newspaper (booklet distribution)

Newspaper distribution in form of sample papers and informational booklets formed the basic and the most
important promotional activity for the company. The distribution was done in the main promotional
activities of the company:

 Board Centre activity:-

The board center activity is one of the major business development and promotional activity. The activity
was designed in such a way that maximum number of target audience can be covered in the limited span of
time. we are supposed to cover maximum number of colleges in assigned zones (North zone in my case)
which is the hub of students.The work schedule of the activity includes:
Information newspaper & Booklet distribution to students and parents Database collection

The same activity is conducted by Edumentor too. But they are more focused on counseling of students
during this phase but we have to focus on inviting customers to an educational seminar, where the can later
counsel parents. This activity reflects good image of the organization to the masses.
Telemarketing: The use of telemarketing is on the rise as the response rate in comparison to other
promotional tools is very high. This activity can carried throughout the operation phase. The dedicated
quality managers managed to ensure

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 that the data is real and not fake. The telecallers were planned to convert this data into the final sales
enrolment.

Bank Centre Activity: Started by Edumentor, one of the most effective strategies of hitting the right
customers at the right time. In this the organization tie – ups with major banks where forms of entrance
exams are available. Customers are counseled on the spot.

Internet: One of the most effective tools used in the modern world. Blogs, paid ads, social networking sites
are big hit and generates good no. of positive response from the customers.

Approaches toBYJU’S E-Learning Services

E-learning services have evolved since computers were first used in education. There is a trend to move
towards blended learning services, where computer-based activities are integrated with practical or
classroom-based situations.

Computer-based Learning

Computer-based learning, sometimes abbreviated to CBL, refers to the use of computers as a key
component of the educational environment. While this can refer to the use of computers in a classroom, the
term more broadly refers to a structured environment in which computers are used for teaching purposes.
The concept is generally seen as being

25
distinct from the use of computers in ways where learning is at least a peripheral element of the experience
(e.g. computer games and web browsing).

Computer-Based Training

Computer-Based Trainings (CBTs) are self-paced learning activities accessible via a computer or handheld
device. CBTs typically present content in a linear fashion, much like reading an online book or manual. For
this reason they are often used to teach static processes, such as using software or completing mathematical
equations. The term ComputerBased Training is often used interchangeably with Web-based training (WBT)
with the primary difference being the delivery method. Where CBTs are typically delivered via CDROM, WBTs
are delivered via the Internet using a web browser. Assessing learning in a CBT usually comes in the form of
multiple-choice questions, or other assessments that can be easily scored by a computer such as drag-and-
drop, radial button, simulation or other interactive means. Assessments are easily scored and recorded via
online software, providing immediate end- user feedback and completion status. Users are often able to
print completion records in the form of certificates.

CBTs provide learning stimulus beyond traditional learning methodology from textbook, manual, or
classroom-based instruction. For example, CBTs offer user-friendly solutions for satisfying continuing
education requirements. Instead of limiting students to attending courses or reading printing manuals,
students are able to acquire knowledge and skills through methods that are much more conducive to
individual learning preferences. For example, CBTs offer visual learning benefits through animation or video,
not typically offered by any other means.

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 CBTs can be a good alternative to printed learning materials since rich media, including videos or
animations, can easily be embedded to enhance the learning. Another advantage to CBTs are that they can
be easily distributed to a wide audience at a relatively low cost once the initial development is completed.

However, CBTs pose some learning challenges as well. Typically the creation of effective CBTs requires
enormous resources. The software for developing CBTs (such as Flash or Adobe Director) is often more
complex than a subject matter expert or teacher is able

Computer-supported collaborative learning (CSCL)

Computer-supported collaborative learning (CSCL) is one of the most promising innovations to improve
teaching and learning with the help of modern information and communication technology. Most recent
developments in CSCL have been called E-Learning 2.0, but the concept of collaborative or group learning
whereby instructional methods are designed to encourage or require students to work together on learning
tasks has existed much longer. It is widely agreed to distinguish collaborative learning from the traditional
'direct transfer' model in which the instructor is assumed to be the distributor of knowledge and skills, which
is often given the neologism E-Learning 1.0, even though this direct transfer method most accurately reflects
Computer-Based Learning systems (CBL).

Technology-Enhanced Learning (TEL)

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Technology enhanced learning (TEL) has the goal to provide socio-technical innovations (also improving
efficiency and cost effectiveness) for e-learning practices, regarding individuals and organizations,
independent of time, place and pace. The field of TEL therefore applies to the support of any learning activity
through technology.

Byju's Mission, Vision & Values

Byju's Mission Statement

Our aim is to become one of the most preferred education technology platforms across the globe.

Byju's Vision Statement

We believe in the power of one-to-one learning that addresses every child's learning needs, allows students
to be holistically involved in their education and be active, lifelong learners.

Byju's Values

Innovation

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 Competitors
Byju’s isn’t alone in the Indian ed tech space. It has been followed by a host of new entrants,
all hungry to claim their stake in the emerging sector.

Plastic Water Labs, for instance, has a different take on learning. The brand intends to address the problem
of poor comprehension in India’s education sector, and is working on a Virtual Reality app that will place
students in an immersive, multi-sensory learning environment that will enable spatial thinking. Lessons will
be conducted through Android smartphones that can be toggled to a VR setting through Google cardboard.
The offering will work on an annual subscription model.

Entri, provides a plug-and-play platform on a cloud, for coaching institutes, teachers and students. The app
tracks a student’s performance, measuring strengths and weaknesses, and displays it in a format akin to
Google Analytics. The app hosts a bank of 30,000 preparation questions, formulae and other material, and
provides a forum for students to seek advice, clarifications and help from subject matter experts. The app
charges Rs. 2,000 per annum per student.

KatalystEduserve, has been founded to fully uncover a student’s true potential. The company conducts
credit-based education through an online course software, to channel a child’s competencies in the right
direction. Its customised offerings range between Rs. 100 and Rs. 6,000 and include an assortment of
services such as academic comparison, personal counselling, parent and teach interaction and engagement
of a personal trainer.

Vedantu , a live tutoring platform, is squaring in on students who don’t have time to go for tutorials and
coaching classes. When the brand launched, its primary goal was to create awareness about its category and
not necessarily the brand per se. Live tutorials weren’t a known concept, and parents needed to be educated
about them. Other than radio spots,

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Vedantu’s above-the-line strategies have primarily been online. Through social media advertising, search
engine optimisation and collaborations with publishers such as Yahoo and Google, they have acquainted
Indians with virtual classroom software. They claim that 8 out of 10 Bangalore residents now know what
Vedantu provides.

Pinlearn is a turnkey framework that allows you to set up an education technology platform in just a few
days, and at about one-hundredth the launch cost. The platform is widely used by ed tech companies, and is
a superior alternative to in- house development or other readymade technologies. Its spectrum of features
coupled with its responsive design give you a premium experience, whether you’re looking to start your own
tutorial website, or an online teaching and learning marketplace.

3.RESEARCH METHODOLOGY

3.1 MEANING ANSD DEFINATION

This research will accomplish chiefly through qualitative approach that is based on the Primary and
secondary information.
Qualitative research includes the reviewing and analysis of the articles, research papers and other published
information in order to gain a deeper understanding of the prevailing scenario. These methods will help to
understand the opinion and views regarding e- procurement.

 DATA COLLECTION

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Collected data through various offline sources. Like-Meeting with employees cold calling emails and various
sources.
The research study will be accomplished through analysis of secondary information available in the
published form, which includes data from textbook, journals, management reports seminar papers etc. The
electronic data and results of surveys conducted will also important data sources for the report.

To gather all the information that my report need, I will find related information by accessing reference
books business magazines and journals & Web sources.

3.2 RESEARCH DESIGN

“A research design is a logical and systematic planning and helps direction a piece of
research”. The process of asking questions, gathering information (facts and concepts) and evaluating
material is a highly transferable skill sought by many employers. The ability to gather, understand and
analysis data and apply theoretical model is a part of the process of addressing employment and making HR
related policy.

 Definition of Research Design:

“Research design is the logical and systematic planning and directing of a piece of research”

 Research design used for this study:

In this study, objective research has been used. This is because the study aims to understand in detail the
labour welfare in the organization.

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3.3 SOURCE OF DATA

 Primary Data:

Primary data are information collected by a researcher specifically for a research assignment. In the other
words, primary data are information that a company must gather because no one has complied and
published the information in a forum accessible to the public. Companies generally take the time and
allocate the resources required together primary data only when a question, issue or problem present itself
that is sufficiently important or unique that it warrants the expenditure necessary to gather the primary
data. Primary data are original in nature and directly related to the issue or problem and current data.
Primary data are the data which the researcher collects through various methods like interviews, surveys,
questionnaires etc.

Questionnaire Method Observation Method Experimentation Method Interview Method

 Secondary Data:
Secondary data are the data collected by a party not related to the research study but collected these
data for some other purpose and at different time in the past. If the researcher uses these data then
these data become

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secondary data for the current users. These may be available in written, typed or in electronic forms. A
variety of secondary information sources is available to the researcher gathering data on an industry,
potential product applications and the market place. Secondary Data is also used to gain initial insight into
the research problem. Secondary Data is classified in terms of it’s sources- either internal or external.
Internal, or in house data is secondary information acquired within the organization where research is being
carried out. External secondary data is obtained from outside sources. There are various advantages and
disadvantages of susing secondary data.

Technical or trade journals

Books, magazines and newspapers

Reports & publications of various association connected with organizations.

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 3.4 TYPES OF RESEARCH:

Based on the nature of the study and its implication research is classified into different types. Many
researchers classify research into various categories based on various angles of comprehension.

 Applied research

 Qualitative research

 Quantitative research

 Descriptive

 Experimental method

 Survey method

 Case study method

 Field study method

 Statistical method

 Business method

 Business research

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4 DATA ANALYSIS

1. Since how many years have you been working with BYJUS Company ?

Option Given Percentage

0-1 50

1-2 35

2-3 15

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2.Do you think your work is according to your qualifications and skills?

Option given Percentage

YES 80
No 20

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 6.Conclusion

One of the aims of this project was to study the benefits of e-learning. The theory part of this thesis
briefly explained the what e-learning is, why e-learning is the future of learning process and why many
companies are also gradually shifting towards online training from face-to-face training. The business of e-
learning is fast growing and at the same time many universities are creating free online platforms to assist
students everywhere. But due to changes of technology and gadgets used to access these platforms the
development is sometimes pointed in the wrong direction. Although e-learning has existed for a while now
there has always remained a question about its effectiveness. In terms of the quality of the whole learning
process, the use of technology to assist the process might be better than totally depending on it.

7.Reaccommodating and Suggestion.

• In the organization employees not able to manage work life balance need to work on this.
• The organization providing so many services for the employees but need to understand the loopholes of
the system.
• Need to improve on training program which is provided for new joined employees where they can
understand their role and responsibilities.
• Will also suggest about the product services which is not up to the mark on current situation need to
work on it.
• Will also recement the organization need to focus on quality of work as compared to quantity of the
work.
• The employee management process also needs to improve where employees can understand the area
of implements.
• They can also more supportive for the services for the customers.
• The organization all about the service organization but there some area where need to work.
• Will also recommend about the hiring process the hiring and selection process is also week.
• Need to more focus on service part.
•

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 8.Bibliography

 https://www.slideshare.net/vermapramod3/a-project-report-on-e-business

 https://resoomer.com/en/ https://www.whatishumanresource.com/causes--Effects-of-poor-
industrial-relations https://hal.archives-ouvertes.fr/hal-017354

 https://www.yourarticlelibrary.com/mahatma-gandhi

 https://www.researchgate.net/publication/339602916_Research_Methodology_and_Introdu
ction_to_Project_Report_Writing_DrNKesavan_Associate_Professor_of_Commerce_Annamal
ai_University

 https://eduvoice.in/types-research-methodology

 https://www.gnits.ac.in/sites/default/files/pics/ece/econtent/rmipr/Module1-
 ResearchMethodology.pdf https://dl.ifip.org/db/conf/interact/interact2007-2/Tripathi07.pdf

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  References:

M.K. Gandhi - From Yerrvda Mandir: Ashram Observances, translated by Valji G. Desai, Navajivan Publishing
House, Ahmedabad, reprint, 1980.

B.N. Ghosh, Gandhian Political Economy: Principles, Practice and Policy, Ashgate Publishing Ltd., Aldershot,
Hampshire, UK, 2007.

Bhikhu Parekh, Gandhi's Political Philosophy: A Critical Examination, Ajanta Publications, Delhi, 1st Indian
edition, 1995.

9.QUESTIONERS

Q.1 How do you feel present work load?

a) Heavy b) Normal c) Light

Q.2 How satisfied are you with the welfare provided to you?

a) Very satisfied b) Satisfied

c) Ok

Q.3 How is training and promotion programs in your organisation?

a) Excellent b) Good c) Average d) Fair e) Poor

Q.4 Do you think you are receiving proper salary according to your work?

a) Yes b) No

Q.5 Are you getting proper facilities like facilities for storing belongings, canteen, medicines, emergency aid
etc.?

a) Yes b) No

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Q.5 Do you think your work is according to your qualifications and skills?

a) Yes b) No

Q.6 How is the working environment?

a) Mutual feedback b) Autonomy c) Individual focus d) Other

Q.7 Since how many years have you been working with BYJUS Company ?

a) 0.1 years b) 1-2 years c) More than 3 years

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