COURSE: DIGITAL BUSINESS INNOVATION

PROJECT: HAMLEY’S

Instructions for the submission:

● Please maintain the following: Font - Times New Roman, Font Size - 12, Line Spacing
- 1.5

S.No. Assessment Submission Marks

Format

1 Value creation through business model canvas Image 9 marks

2 Type of digital innovation Text 10 marks

3 Calculation of metrics and drawing inferences Text 21 marks

Project Maximum Marks 40 marks

1. Updated business model canvas for digital business

Your Answer

2. Type of digital innovation and its justification.

Your Answer
Digital has become essential to ensure the growth of your company. It
requires investments that can be significant and sometimes even a
change of business model.

Hamleys identified two areas that particular require addressing

1) Integration of Inventory Control and Order Fulfilment Systems

The foremost task of Hamleys in this context had to fully integrate
the website with inventory control and order fulfilment system.
This integration aimed to ensure that products which customers
wanted that customer would be able to order the same
2) Digital Experiences Digital experience as complete
package had to root and gain the fun, inspiration joy and
excitement for which Hamleys is known.
3) Outcome integrated customer Experiences-
4) Hamleys enable smart retail website solution
a) Thus, giving shoppers with detailed and built-in consumer
service
b) Improving the experience in the store.
c) Clients shopping online is easier to find.
d) Commodity identification.
e) Inventory control.
f) Digital Infrastructure
Combined all different networks or channels into one construction
from the company point of view, so that the business results can be well
understood detailed and timely.

Now that the technology and the entire sector has constantly
evolved, the company has the potential to develop and introduce new
applications, channels, and facilities. - That is a great advantage an
organization can have in the retail world of today.
Hamleys’ ERP system, Microsoft Dynamics 365, was integrated, along
with other partner solutions including payment provider Adyen.

5) Benefits for Hamley’s,

 a) Better customers experience the single platform, rich content
and with introduction of Explore section gives customer and
their children more engaging experience.
b) More efficient order management
c) Elasticity and growth, allowing Hamleys to add and integrate
new channels, services capabilities, and functionality.
d) The solution provides the complete transparency for stock
holding and sales. It communicates stock and product
information instantly to online customers and enhance the
company’s warehousing and fulfilment capabilities.
e) Shopping is easier and more pleasurable creating enhanced
customer loyalty and enhanced revenues.
f) The international facility opens a world of new possibilities
that will enlarge its reach to the other level
g) Hamleys embraces the values and role of play in developing
young adults in life. So, genuine educational, socio-cultural
expertise and knowledge are vital, customer service
paramount.

6) Types of Innovation: -
i) Sustainable
ii) Incremental

3. Evaluating performance of a digital business

3.1 Calculate the two metrics
To check negative as well as positive feedbacks so company can focus
and should know areas of Improvement for Hamley’s digital Platform
1) Sales and Revenue
To check return on Investment
2) Bounce rate
For visibility of website

3.2 Write your inferences based on the calculations made above and
summarise the performance of the platform

Conversion rates 3% 3% 3% 4% 4%
Average revenue per transaction 34.6 53.6 38.9 36.7 35.2
% of repeated transactions 30% 32% 31% 31% 30%

Intelligent Retail’s website solution gave Hamleys the ability to deliver

integrated customer experiences to online shoppers, reflecting – and
even attractive – the instore experience. Online shoppers now find it
easier to classify products, check stock and information, place orders
and feel more involved with the brand.
From a business perspective, bringing the various channels together
provides a more correct and timely insight into business performance
across the organization, from orders and revenues to stock levels and
replenishment.
Hamelys now has the capability to add further applications, services and
channels as the industry and market continues to evolve – a major
benefit in today’s global retail landscape. The solution is capable of
being rolled out across different geographies, so that as Hamleys’ reach
enlarges.