F–5865 Sub.

Code
7BBA5C1

B.B.A. DEGREE EXAMINATION, NOVEMBER 2021.

Fifth Semester

Business Administration

RESEARCH METHODOLOGY

(CBCS – 2017 onwards)

Time : 3 Hours Maximum : 75 Marks

Part A (10  2 = 20)

Answer all questions.

1. Define Research.

2. What is analytical research?

3. What is meant by research problem?

4. Define Research Design.

5. What is meant by population?

6. What do you mean by secondary data?

7. What is rating scale?

8. What is coding'?

9. What do you mean by popular report?

10. What are the importances of executive summary?

 Part B (5  5 = 25)

Answer all questions, choosing either (a) or (b).

11. (a) Explain the characteristics of good research.

Or
(b) What are the precautions to be taken the
researchers?

12. (a) Explain the formulation of research problems.

Or
(b) Explain the concept of problem identification.

13. (a) Write the various methods of data collection.

Or
(b) What are the differences between primary and
secondary data?

14. (a) Explain the concept of attitude scales with

examples.

Or
(b) What is Guttman scales? Explain.

15. (a) What are the steps in writing a report?

Or
(b) What are the techniques of interpretation?

Part C (3  10 = 30)

Answer any three questions.

16. Explain the types of research.

17. Explain the steps in research design.

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18. Explain the types of sampling techniques.

19. Explain the various kinds of charts and diagrams

20. Explain the types of reports.

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