Jakarta, ID | (62) 82122293124 | chandraasmaraniysrn@gmail.
com Chandra Asmarani Y LinkedIn: http://www.linkedin.com/in/chandraasmarani SUMMARY
PROFESSIONAL EXPERIENCE
Nine Typical Coffee and Eatery Semarang, ID
Marketing Communication and Public Relations Aug 2021 – Nov 2021 Planning a strategic marketing by analizing market trends and customer behavior using company database, and customer survey. Working collectively with 1 – 2 Influencer every week for promotions marketing campaign and brand awarness with increase revenue up to 31 %. Planning a momentum event and weekly event with an increase in the number of customer visit and revenue up to 110% of the daily average. Planning and creating content for social media Instagram ( Ig Stories, Feeds, and Reels ), until 10 content / week. Make a simple desain with Canva for marketing campaign strategy. Monitoring and operating social media to effectively customer relations and increase social media engagement.
PT. Ruang Raya Indonesia
Yogyakarta, ID ( Ruangguru ) Outbond Educations Consultant Jun 2021 – Aug 2021 Manage up to 1000 database of prospective customer contained in CRM / week. Follow up for Ruangguru applications user to make a purchase of a study package in the Ruangguru application. Offered up to 150 customer number of customer through telesales personalized product offering experience as an effort to generable sales with 20% of them conferting into hot prospect customer.
UNDERGRADUATE EDUCATION
Muhammadiyah University of Yogyakarta Yogyakarta, ID
Bachelor of Communication Science (S.I.Kom), Public Relations Aug 2016 – Jan 2020 Pass with GPA 3.62 / 4.00, completing 147 credits with predicate very satisfactory. 91% exam passing rate ( above A- ). Active in organizations and committee activities.
AWARDS & LEADERSHIP
Maybank Go Ahead. Challenge: International Case Competition Kuala Lumpur, MY
CEO of the Team, 2 Place & Top 3 Overall Proposed Idea nd Sep – Aug 2018 Selected as one of the 60 Global Finalists competing with more than 40,000 applicants. Led the team to pitch to investors by leveraging in our product’s upsell potential, improve receptivity in our marketing strategy, & defended a lawsuit against our company. Received the highest investment in the first round of cases due to comprehensive Market and Competitive analysis & definite Return on Investment. Harvard National & World Model United Nations Boston, MA Head Delegate of Universitas Indonesia Official Delegation Jun 2017 – Feb 2019 Led the group through intensive training, won the 2nd highest award in Harvard World MUN. Delegated tasks & initiated a formula for an automated sheet for our budgeting purposes, a more effective funding allocation for individual expenses & net income. Managed to go fully funded (USD35,000+) to Boston, MA by pitching to corporate sponsors.
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