Professional Documents
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4. The Wall Street Journal (WSJ) subscriber survey (October 13, 2003) asked 46
questions about subscriber characteristics and interests. State whether each of the
following questions provided qualitative or quantitative data.
a. What is your age?
b. Are you male or female?
c. When did you first start reading the WSJ? High school, college, early career,
midcareer, late career, or retirement?
d. How long have you been in your present job or position?
e. What type of vehicle are you considering for your next purchase? Nine response
categories include sedan, sports car, SUV, minivan, and so on.
7. Gallup News Service conducted a survey of 1017 American adults aged 18 years
or older, September 4–7, 2014. The respondents were asked, “Of every tax dollar
that goes to the federal government in Washington, D.C., how many cents of each
dollar would you say are wasted?” Of the 1017 individuals surveyed, 35% indicated
that 51 cents or more is wasted. Gallup reported that 35% of all adult Americans 18
years or older believe the federal government wastes at least 51 cents of each dollar
spent, with a margin of error of 4% and a 95% level of confidence.
(a) What is the research objective?
(b) What is the population?
(c) What is the sample?
8. The Gallup Organization conducted a survey of 1018 adults, aged 18 and older,
living in the United States and asked, “If you had a thousand dollars to spend, do
you think investing it in the stock market would be a good or bad idea?” Of the 1018
adults, 46% said it would be a bad idea. The Gallup Organization reported that 46%
of all adults, aged 18 and older, living in the United States thought it was a bad idea
to invest $1000 in the stock market with a 4% margin of error with 95% confidence.
(a) What is the research objective?
(b) What is the population?
(c) What is the sample?