Grade 12 (Task 2)

Exemplar-Tourism Skills Assessment Task

Scenario: World Heritage Site Tour – Itinerary and Social Media Skills

TEACHER INSTRUCTIONS

Dear Tourism Teacher

This task will assess:
 Content knowledge of tour plans; route planning; choice of transport,
accommodation, tourist attractions and activities; and compiling a day-by-day
itinerary.
 Applying the content of tour plans; route planning; choice of transport,
accommodation, tourist attractions and activities when drawing up a day-by-day
itinerary.
 The display of 21st Century skills.

Tourism CAPS Reference:

“Tour plans; route planning; choice of transport, accommodation, tourist
attractions and activities; and compiling a day-by-day itinerary”
Term 1 Week 4-6 of the 2022 National Recovery ATPs is assessed in this task.
The CAPS also requires the learner to be able to identify and solve problems and make
decisions using critical and creative thinking; to collect, analyse, organise and critically
evaluate information and so much more.

The skills that are applied:

 Tour planning skills in drawing up a more complete day-by-day itinerary
 Route planning skills whilst considering various itinerary options
 Itinerary compiling skills during the completion of a basic itinerary with details
from given resources
 Decision-making skills in choosing accommodation, transport, tourist attractions
and activities
 Social media skills by analysing and comparing social media platforms for
advertising purposes
 Critical thinking skills when analysing the advertising potential of social media
platforms for tours or itineraries
 Entrepreneurial skills through motivating a marketing strategy of own drafted tour
itinerary
 Problem based learning identifying risk factors on various social media platforms
as well as process reflection.
It is expected of each Grade 12 Tourism teacher to compile a Marking Guideline. Please
DO NOT purchase ANY marking guideline or resources from the internet or social media
or from any other source. It can jeopardise an active assessment to the extent of the
assessment being declared invalid. When you prepare your own marking guidelines, you
will know how to prepare your learners for the task BEFORE the scheduled assessment
session/s takes place under examination conditions.
Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task

2022 Gr12 Task 2: Itinerary Tourism Skills Assessment Task

NAME OF THE SCHOOL: ____________________________ TOTAL: 50 marks
EXAMINER: ________________________MODERATOR: ______________________
______________________________________________________________________

LEARNER INSTRUCTIONS
Study the scenario below and then follow the instructions to complete the task within the
prescribed time limit under controlled examination conditions. You need to apply the
information gathered from the content (textbook) together with the resource documents
(pages 12-19) provided to you. It is also required to display the ability to access and use
social media and other skills required.

Scenario
FOUR friends - with an interest in cultural geography and nature - from North America, Asia,
Europe, and Australia respectively, fly to Johannesburg for a 10-day holiday together. They
visit THREE World Heritage Sites located in South Africa.

On Day 1 the four cultural geographers and nature lovers meet up in Johannesburg, after
their respective inbound international flights and stay over, and catch-up on their lives,
observing the required health protocols. From Johannesburg (Gauteng) they will fly to
Durban (KwaZulu Natal) on Day 2 and visit the iSimangaliso Wetland Park. From the town
St Lucia, they are transported by road to Mpumalanga on Day 5 to the Barberton Makhonjwa
Mountains. The four friends will continue their journey to Limpopo on Day 8 and explore the
Mapungubwe Cultural Landscape. The group will then be transported back to Polokwane
(Limpopo) and Gauteng on Day 10 for their outbound return flights to their countries of
residence.

The basic itinerary for their 10-day tour follows.

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 Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task

World Heritage Sites Tour Itinerary

Day 1 Arrival at OR Tambo International Airport. Transfer to hotel. Overnight in Johannesburg.

Day 2 Morning flight to Durban. Drive to the Hluhluwe-iMfolozi Game Reserve. Spend the rest of the
day game viewing. Late afternoon drive to St Lucia. Overnight in St Lucia.

Day 3 Early morning Whale Watching Tour (November). Return mid-morning. Afternoon Boat Cruise
on the Lake St Lucia estuary (ending of a large river at the sea). Overnight in St Lucia.
The ongoing river, marine (sea), and wind processes in the iSimangaliso Wetland Park have
created a variety of landforms, including coral reefs (a ridge of rock in the sea formed by growth of
coral; the hard stony outer skeleton of living small sea animals), long sandy beaches, coastal dunes
(sand heaps at the sea shore), lake systems (natural dams), swamps (wet muddy areas), and big
areas of reed and papyrus wetlands (water plants with long hollow stems). The interplay of the
iSimangaliso Wetland Park's environmental variety, with major floods and coastal storms and a
location between subtropical and tropical Africa, have resulted in an outstanding variety of species.
The different landforms and habitat types create beautiful scenes. The site contains critical habitats
for a range of species from Africa's marine (sea), wetland, and grassland environments.

Day 4 Morning Bicycle Cultural Tour in iSimangaliso Wetland Park. Evening and late-night Turtle
Tour along the beach front. Overnight in St Lucia.

Day 5 Road transfer to Barberton Makhonjwa Mountains. Late afternoon museum visit. Overnight in
Barberton.

Day 6 Full day guided tour along the Barberton Makhonjwa Geo Trail. Overnight in Barberton.
The Barberton Makhonjwa Mountains with its ancient volcanic rocks is one of the world’s oldest
geological structures (physical substances that the earth is made up of), and this is of great
significance for understanding the natural world. This World Heritage Site has the best-preserved
volcanic and sedimentary (solids deposited by water) rock which dates back up to 3.6 million years.
From this rock it is possible to extract (take out or get) information about early life including the
earth’s surface conditions and meteorite impacts.

Day 7 Guided mining tour around Barberton. Overnight in Barberton.

Day 8 Drive to Mapungubwe National Park. Night game drive. Overnight in the Mapungubwe
National Park.

Day 9 Morning walk to the river viewpoint. Heritage and Museum Tour of the Mapungubwe Cultural
Landscape. Overnight in the Mapungubwe National Park.

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 Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task

Mapungubwe Cultural Landscape is situated against the northern border of South Africa,
joining Zimbabwe and Botswana. It is an open, wide savannah (grassland) landscape at the
confluence (area of joining) of the Limpopo and Shashe rivers. Mapungubwe developed
into the largest kingdom in the southern part of Africa before it was abandoned (left
standing) in the 14th century. What is left are the almost untouched remains of the palace
sites and also the settlement area dependent upon them, as well as two earlier capital
sites, which presents a picture of the development of social and political structures over
some 400 years.

Day 10 Shuttled to Polokwane for a domestic flight to Johannesburg followed by a return international
flight home.

Take note:

In Section 1 you will be writing out a more complete day-by-day itinerary for the four
friends using the provided template and information annexures.
In Section 2 you will investigate social media platforms to advertise this tour as a standard
itinerary for a specific target market, doing a comparison of possible platforms and
motivate the choice of social media platform made.

SECTION 1: TOUR PLANS, ROUTE PLANNING AND COMPILING AN ITINERARY

You are planning the 10-day tour for the four friends in the scenario.
Use the itinerary template given in Annexure A to write out MORE DETAILS for
the 10-day itinerary.
You must plot the basic itinerary given above in the scenario onto the template
as the day-to-day planning.
Also use the information on Accommodation (Annexure B) and Transport
(Annexure C) for the choices on accommodation, transport, attractions and
activities to suit customers’ needs and preferences. Complete it in the Activities,
Transport, Accommodation and Attraction columns of the Itinerary template
(Annexure A).
 Their budget allows for 3-star accommodation and they prefer to stay in
hotels, guest houses, and some camp units.

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Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task

Annexure B provides graded accommodation (mainly from the TGCSA

website and those collecting TOMSA tourism levies) that fit their
requirements.
 In the time column each day must indicate morning, afternoon, evening
as the 3 main time frames. No other time is required.
 Use one line (row) in the template for EACH DAY.
 Ensure that you indicate the transport needed for each day as per the
activities. Note that some hotels have shuttles to transfer between a
tourism business and the hotel in the same city as the hotel. Also use the
information on Transport (Annexure C) for the choice of transport to suit
the activities.
 Look at the example in the template to see how Day 1 was written in the
basic itinerary in the scenario, how it is then written onto the template
with more details provided like choice of accommodation, transport etc.
 Ensure that the attractions are indicated for each day. There might be a
day without a specific attraction.
 Ensure that the activities for each day are indicated one after the other in
the one line (row) for that day.
 Remember to be selective from the information, as marks will not be
awarded for copying too many unnecessary details from the
annexures. Too little information will not meet the requirements of
giving more details than that already given in the basic itinerary in
the scenario. Ensure the correct balance through correct selection.

1.1 Draw up the 10-day itinerary using the Annexure A template.

The itinerary must include the following complete information in
short for all ten days:
 Day and time (6)
 Activities (6)
 Transport (6)
 Accommodation (6)
 Attractions (6)

Total: [30]

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Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task

SECTION 2: SOCIAL MEDIA SKILLS

Read the information below.

After drawing up the itinerary for the four friends’ holiday, you decide to
market the 10-day tour as a standard itinerary on social media for other
travellers too.
Investigate the various social media platforms, compare the various platforms
and make an informed choice.

Read the information in your resource pack about social media platforms. (p.17-19)

Watch the following video about various social media platforms:

Video – https://m.facebook.com/watch/?v=236495024130152

A transcript (what is said is typed out in words) can be read in

Annexure D of the resource pack if you do not have access to the video.

Another possibility is to read the transcript (text) and then watch the video,
and thereafter simultaneously follow on the transcript (text) what is
said on the video.

2.1 After reading the information on the six social media platforms or
viewing the video, choose TWO of the social media platforms to
analyse and compare.

Analyse the chosen TWO social media platforms in a comparative

table, writing in full sentences. Analyse the TWO social media
platforms individually according to the aspects indicated in the THREE
column headings, namely Column A: Usage and target audience;
Column B: Explaining how an itinerary or tour can be placed on this
platform; Column C: Identifying problems that may be encountered
with opting for this platform.

It is suggested that you turn your page horizontally (landscape view) to

create space for the three columns.

Column A is more source-based building up to Column C which is more

critical thinking combined with the provided information.
See the table on the next page that must be redrawn in your answer
page.

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Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task

Redraw and complete the table below in full sentences:

Column A Column B Column C

Usage and target Explain how an itinerary Identify possible
audience or tour can be placed on problems that may be
this platform encountered with opting
for this platform
NAME OF FIRST SOCIAL MEDIA PLATFORM HERE:

NAME OF SECOND SOCIAL MEDIA PLATFORM HERE:

(12)
2.2 To advertise your 10-day-itinerary in Section 1 to other tourists apart
from the four friends the tour was designed for, choose ONE of the
TWO social media platforms in the comparative table in 2.1.

Give a well substantiated motivation why this ONE platform chosen will
be the best social media platform on which to advertise your 10-day
tour. (2)
Total: [14]

SECTION 3: SELF REFLECTION

Complete the following reflection questions:

3.1 Which of Section 1 or Section 2 did you like completing the most? Give
the reasons for your preference.

3.2 Which part of completing the Tourism Skills Assessment task did you
struggle with the most and why?

3.3 Recommend how you would improve this Tourism Skills Assessment
task, giving details of the improvement.

3.4 List the insights that completing this Tourism Skills Assessment task
brought to you.

Total: [6]

GRAND TOTAL: 50

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Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task

ASSESSMENT INSTRUMENT

TOURISM SKILLS ASSESSMENT TASK

Note: Each learner must receive his/her own copy of the assessment instrument.

Name of School: Date:

Name of Learner: Grade 12:

Name of Teacher: Mark:

SECTION 1: ROUTE PLANNING AND ITINERARY [30]

Columns 1 and 2 (Day and Time) (6 marks)

Criteria 0 1-2 3-4 5-6 T M
Completion Six or more More than Two or three All 10 days
of the day errors with three errors small errors indicated
and time regards to the made with made with the correctly, and all
columns as day and time regards to indication of the 10 days have
per columns the day and day or the correctly
instructions indicating that time columns alignment of indicated and
and the the basic or with the time frames for aligned morning,
teacher requirements alignment of the morning, afternoon and
marking have not the time afternoon and evening time
guideline been met frames with evening. frames, or a
the rest of single minor
the columns. error was made.

Column 3 (Activities) (6 marks)

Criteria 0 1-2 3-4 5-6 T M
Completion Just too Many activities Two or three All activities per
of the many were left out, activities were day from
activities as activities incorrect, not left out, Day 2- Day 10
per scenario, were left out, complete or incorrect, not indicated,
information incorrect, not errors made in complete or completely but
annexures complete or having activities small errors in short as per
and the too many aligned to the made in having example,
teacher errors in three time activities scenario,
marking alignment to frames morning, aligned to the information
guideline the time afternoon and three time annexures and
frames. Too evening. Some frames teacher marking
many details were morning, guideline, or a
missed missed from afternoon and single minor
details from annexures. evening. error was made.
annexures

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Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task

Column 4 (Transport) (6 marks)

Criteria 0 1-2 3-4 5-6 T M
Completion Just too Many transport Two or three All transport per
of the many entries were left transport day from
transport transport out, incorrect, entries were Day 2- Day 10
entries as entries were not complete or left out, indicated
per scenario, left out, errors made in incorrect, not completely for all
information incorrect, not matching to the complete or activities but in
annexures complete or required small errors short as per
and the too many activities. Some made in example,
teacher errors in details were matching to the scenario,
marking matching to missed from required information
guideline the activities. annexures and activities. annexures and
Too many information teacher marking
missed provided in the guideline, or a
details from task. single minor error
annexures was made.

Column 5 (Accommodation) (6 marks)

Criteria 0 1-2 3-4 5-6 T M
Completion of Just too many Many Two or three All
the accommodation accommodation accommodation accommodation
accommodation establishments establishments establishments per day from
establishments were left out, were left out, were left out, Day 2-Day 10
as per scenario, incorrect, not incorrect, not incorrect, not indicated and
information complete or too complete or complete or correctly
annexures and many errors in errors made in small errors chosen as per
the teacher names of the the name of the made in the example,
marking establishments. establishment. name of the scenario,
guideline Too many Some details establishment. information
missed details were missed annexures and
from annexures from annexures teacher
and information and information marking
provided in the provided in the guideline, or a
task. task. single minor
error was
made.

Column 6 (Attractions) (6 marks)

Criteria 0 1-2 3-4 5-6 T M
Completion Just too many Many attractions Two or All attractions
of the attractions were were left out, three per day from
attractions left out, incorrect, not attractions Day 2-Day 10
as per incorrect, not complete or were left indicated and
scenario, complete or too errors made in out, correctly chosen
information many errors in the name of the incorrect, as per example,
annexures names of the attraction. Some not scenario,
and the attractions. Too details were complete or information
teacher many missed missed from small errors annexures and
marking details from annexures and made in the teacher marking
guideline annexures and information name of the guideline, or a
information provided in the attraction. single minor
provided in the task. error was made.
task.
Total: 30

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Grade 12: 2022 Task 2: Exemplar Tourism Skills Assessment Task

SECTION 2: SOCIAL MEDIA SKILLS [14]

2.1 Two Social Media Platforms Analysed (12 marks)

Column A: Column B:
Usage and target Explain how an
audience itinerary or tour can
be placed on this
platform
The usage and the target Correct explanation of how
audience of the FIRST the 10-day itinerary or tour
social media platform are can be advertised on the
FIRST social media
correct.
platform, linking the itinerary
to the way advertising can
be done on the platform.
The usage and the target Correct explanation of how
audience of the SECOND the 10-day itinerary or tour
social media platform are can be advertised on the
SECOND social media
correct.
platform, linking the itinerary
to the way advertising can
be done on the platform.
Column C: T M
Identify possible
problems that may be
encountered with
opting for this
platform
Through critical thinking
possible problems were
identified when using the
FIRST social media platform
to advertise, linked to
information provided in the
resource and further
insights.
Through critical thinking
possible problems were
identified when using the
SECOND social media
platform to advertise, linked
to information provided in
the resource and further
insights.

2.2 Substantiated motivation of one social media platform (2 marks)

Criteria 0 1 2 T M
A well Poor motivation was Average motivation Insightful
substantiated given. was given linked to motivation was
motivation was The social media information from the given, not only linked
given of why platform chosen is analysis. to the comparative
the chosen not clear. table, but
social media demonstrating deeper
platform will be understanding of the
the best to purpose of
advertise the advertising on social
10-day tour on. media for own
enterprise.
Total: 14

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SECTION 3: SELF-REFLECTION QUESTIONS [6]

Criteria 0 1-2 3-4 5-6 T M

Complete Unable to give Able to give some Able to give a Well-written
the FOUR a preference preference but no clear preference preference with
self- and reasons reasons and able with some reasons, clear
reflection for to indicate some reasons and able indications of all
questions preference. parts they to indicate a fair the parts they
Unable to struggled with. number of parts struggled with,
indicate which Few they struggled good
part they recommendations with. recommendations
struggled with. made lacking Good with details of
Unable to details, and recommendations improvement and
recommend average or below- made lacking excellent personal
improvement. average personal some details and insights.
Unable to list insights. some good
personal personal insights
insights. given.
Total: 6
GRAND TOTAL: 50

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RESOURCE PACK - FOR USE WITH SECTION 1

ANNEXURE A

Day Time Activities Transport Accommodation Attractions

Day 1 Morning -Arrival in -Arrival City Lodge View
South Africa flight Hotel at OR Johannesburg
Midday -Transfer to -Walk to Tambo Airport from the air
the hotel the hotel just before the
Afternoon -At leisure situated at airplane lands
Night -Overnight in the airport
Johannesburg
at the hotel

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ANNEXURE B

Mainly 3-star accommodation from TGCSA website alphabetically arranged.

Barberton Manor Guest House*not on City Lodge Hotel at OR Tambo Airport
website
Location: Kempton Park, Gauteng
Location: Barberton, Mpumalanga 365 rooms near Africa’s busiest airport
A Sir Herbert Baker design which was built provides business and leisure traveller's
in 1927 for a goldmine director. The guest accommodation with immediate access to
house has 3 rooms with either two single the airport and to Johannesburg. The hotel
or two double beds per room. It is located
has boardroom and conference facilities, a
in the historic part of the town Barberton,
fitness room, a deck with a pool, and a
which forms part of the Barberton
Makhonjwa Mountains World Heritage large commercial area with a coffee shop.
Site.
Elephant Lake Hotel Golden Gate Hotel and Chalets

Location: St Lucia Estuary, KZN Location: Clarens, Free State

The Elephant Lake Hotel is located in the
iSimangaliso Wetland Park.
The hotel’s viewing deck is perfect for
sunsets or seeing hippos. 56 en-suite, air-
conditioned rooms with a private balcony
or patio are available. A large pool and a
restaurant (with free Wi-Fi) serve to cool
guests down or cater for their meals.
Le Grande Chateau Hotel
Location: Parys, Free State
Le Grand Chateau offers 20 en-suite
rooms in a relaxing atmosphere with air
conditioning, DSTV, and a coffee station.
Each room is named after a city in France
and the pictures in each room are from that
specific city.
New Kings Hotel
Nestled in the Maluti Mountains of the
north eastern Free State lies the Golden
Gate Hotel in the Golden Gate Highlands
National Park. The park gets its name from
the colours of gold made by the sun on the
park's sandstone cliffs. With 54 rooms, the
hotel is fully compliant regarding mobility
universal accessibility.
Leokwe Camp in Mapungubwe National
Park*not on website
Location: Mapungubwe, Limpopo
This is the main camp, 11km from the Main
Gate, in the spectacular sandstone hills.
The camp has 18 units, a swimming pool
and sundeck, as well as a central braai
area.
Protea Hotel Umhlanga

Location: Sea Point, Cape Town Location: Umhlanga Rocks, Durban

The New Kings Hotel has views of Lions
Head & Signal Hill (Table Mountain) on
one side and the Atlantic Ocean on the
other side. There are 42 designer rooms,
for corporate and leisure travellers. Close
to Cape Town beaches, the V&A
Waterfront and the City Centre.
Most of the 120 rooms have sea-views and
are stylishly furnished. Equipped semi self-
catering rooms, as well as facilities for
disabled guests, are available. The
accommodation offers satellite TV and
breath-taking sea views of the Indian
Ocean.

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ANNEXURE C

Information on Transport and some activities

1. The hotel in Johannesburg is within walking distance of the airport terminal buildings.
2. Travel the 211 km northwards from the King Shaka International Airport to the
Hluhluwe-iMfolozi Park in KwaZulu Natal for Big 5 viewing using a tour company –
Mozee Tours. The entry fee at the gate is the conservation fee of R240 per person per
day for international adult travellers and discounted to half of that for South African ID
or SADC passport holders. After the game viewing drive, transfer with Mozee Tours to
the hotel.
3. A shuttle can be pre-arranged in and around the town of St Lucia from the hotel
through Go Safaris. For the early morning Whale Watching Tour (R1450 per person),
the tourists must meet at the central booking office of Advantage Tours, which is
located in the town of St Lucia, 30 minutes before the time indicated on the pre-
booked ticket. The office must also be contacted 2 days before the tour in case
changing weather and rough seas and its influence on the tour needs to be discussed
with postponement or refund options, because safety is very important. On the day the
tour will take 3 hours. Firstly, a 30-minute journey to the boat launch site on the beach
with either a 4x4 truck or the Whale Train transport vehicle from the booking office.
After a high energy surf launch of the boat through oncoming rolling waves, the boat
will be on the ocean for 2 hours for whale watching and viewing of other sea-life. On
return, another 30-minute transfer back to the booking office in town with the same
vehicle options as with the initial journey. Shuttle back to the hotel.
4. The hotel’s in-house safari company, Go Safaris, offers a two-hour boat cruise on the
St Lucia Estuary (river ending) and Lake St Lucia at R200 per person where hippos
and crocodiles can be seen in their natural surroundings.
5. Shuttle to St Lucia town through Go Safari to the St Lucia Bicycle Tours and Rentals in
the morning. Ride in a 3-hour guided Bicycle Cultural Tour in the iSimangaliso
Wetland Park for R300 per person. Shuttle back to the hotel after the bicycle tour and
relax in preparation for the Turtle Tour after sunset.
6. The 6-8-hour Turtle Tour will start in the evening traveling in an Open Game Drive
Safari Vehicle. A ranger will pick the tourists up at their hotel in St Lucia. The trip
through the eastern shores area of the iSimangaliso Wetland Park arrives at Cape
Vidal. From Cape Vidal the tour travels along the beach for 28 km to Leven Point in

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search of nesting turtles (a sea reptile similar to land tortoises that lay eggs) in mid-
November. At Leven Point a light dinner and refreshments are served, before
returning to Cape Vidal, and then to St Lucia and the hotel. The tour price of R1350
per person includes all conservation levies (amount charged), a light dinner and
refreshments. Note that the tour ends after midnight and nocturnal (functioning at
night) animals like leopards may be seen along the way.
7. Take a 6-hour 522km road trip with a luxury transfer vehicle by the Lilizela award
winning Simeliza Tours from the iSimagaliso Wetland Park to the Barberton
Makhonjwa Mountains along the N2 and N17. Upon arrival in Barberton a late-
afternoon pre-arranged visit to the local history museum in town is enjoyed for an hour
to stretch some legs after the journey and get background information on the area.
Buy a guidebook to the Geo-trail at the museum. Continue to the accommodation in
town.
8. A guide from Rocky Old Earth Tours will join the group of tourists on the Simeliza
Tours transport for a full day excursion and picnic lunch. They explore the 38 km
Barberton Makhonjwa Geo-trail with its ancient rock formations and 11 geo-sites and
interpretation panels along the route, describing the different geological elements
(composition of the earth), also with braille labels for the visually impaired.
9. Leave the accommodation establishment with the Simeliza Tours transport to
Barberton Adventures to sign indemnity forms for a guided mining tour. The first stop
of the Simeliza Tours vehicle will be the historical Clutha Mine for a 1-hour
underground tour. Travel to the Suid Kaap River for gold panning at the second stop.
The price of the guided mining tour is R520 per person with group discounts and
concessions on request. The tour includes being equipped with gumboots, a shovel
and a pan. Lunch at Diggers Retreat (own cost) or a pop-up lunch at a designated
picnic spot next to the river at an additional R150 per person can be pre-arranged. The
morning tour times are 9:00-12:00.
10. From Barberton travel by road with Vuntsi Shuttle Services to Mapungubwe National
Park (571km – 7 hours and 10 minutes). Guests staying at any of the park’s camps
need to check in at the Main Gate Reception area one hour before the gate closing
times. All gates close at 18:30. There are no filling stations or ATMs in the park and no
cell phone reception in any of the camps. Standard conservation fees for international
visitors of R240 per adult per day apply. Members of SANParks’ loyalty programme
WILD with proof of identity and their WILD card do not pay conservation fees on

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arrival. After dinner, a guided Night Drive in a Game Viewing Vehicle will give tourists
a unique experience for 2 hours from 19:30 at R318 per adult. A community fund
contribution of 1% will be added to the cost of all accommodation and activity
reservations.
11. Early morning walks to the confluence (where two rivers join) of the Shashe and
Limpopo rivers, which is also the point where 3 countries (South Africa, Botswana and
Zimbabwe) on either side of the rivers meet. There are viewpoints overlooking this
unique feature. Experience the 3-hour Heritage and Museum Tour Package at R298
per adult later in the day.
12. On the final day Vuntsi Shuttle Services will transfer the group after a late breakfast on
a scenic drive to Polokwane International Airport for a domestic flight to OR Tambo
International Airport in Gauteng (R1199 per person) for their evening flights back
home.

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RESOURCE PACK- FOR USE WITH SECTION 2

ANNEXURE D

Transcript of the Video

Are you seeing success with your social media advertising?

Marketing that matter (written on screen)

Hey, everybody, it’s me, Shana Haynie. Inbound Marketing Manager at Hearst Bay Area
and today we are going to talk about social media advertising.

In today's world, there's genuinely no business that can't benefit from a solid social media
advertising strategy.

However, many business owners still believe that social media ads don’t work and are too
overwhelmed to even get started.

So, in this quick video I’m going to give you an advertising run down on six popular social
networks. So, you can decide which one might be the best fit for your business.

Ultimately if you don’t want to waste your budget on irrelevant eyeballs. You’ll want to
choose platforms where your target customers like to hang out. So, keep that in mind as
we go through each model/channel. Let’s jump in.

Social Media Ad Platforms: What you need to know

Facebook
Arguably the world’s largest social media platform,

69% of American adults have a Facebook profile, and more than half of online adults in
the U.S. aged 65 or over are now using the platform, making it a goldmine for advertisers
looking to reach an older audience.

Your Facebook ads can be a set up to serve a number of goals like generating on-
channel engagements, driving website traffic, or collecting e-mail information.

And, you can use videos, photos or simple texts as your ad content.

Instagram
Instagram currently has around 500 million daily users, and while it is owned by
Facebook, the audience skews a lot younger.

The largest age group on Instagram is individuals aged 13 to 17, with more than 70% of
these individuals active on the platform, followed closely by ages 18 to 29, with 67%.

Instagram revolves around photos, so the visuals in your ads are crucial here.

If your business is highly visual with an engaging offering, Instagram is a great way to
advertise.
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Twitter

Twitter is a fast-paced network known for its short and punchy content.

As of 2019, Twitter had 330 million monthly active users.

24% of men and 21% of women use the platform, and the largest age group is individuals
aged 18 to 29.

If you’re looking to distribute a message targeted to a young group in a specific location,

you may consider investing in promoted tweets. Or, if you want to grow your following,
you can promote your account.

LinkedIn
LinkedIn provides a place for employees and potential employers to connect, and
currently has more than 260 million monthly active users.

More than half of college-educated individuals use LinkedIn, and 49% of individuals
making more than $75,000 a year use the platform, making LinkedIn a great place to
reach a professional audience.

Ads can cost more on this channel than others though, so make sure that you have your
budget figured out before you begin testing.

Snapchat
Today, Snapchat sees around 210 million daily active users, most of whom are on the
younger side.

69% of kids aged 13-17 use Snapchat, as do 62% of adults between the ages of 18 and
29.

Advertisers can invest in attachment ads, which use videos or GIFs and appear between
users' Snapchat Stories, or Filter ads, which are sponsored filters that users can put with
their own content for decoration and personalization.

The majority of Snapchat users make less than $30,000 per year, so this channel is best
for brands that offer low dollar products targeting a young audience.

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TikTok
TikTok users create short videos featuring lip-syncing, dancing, and comedy bits, and the
platform currently has more than 800 million monthly active users,

41% of users are aged 16 to 24, and more than half of the apps’ audience is under the
age of 34.

TikTok advertising starts with Brand Takeover ads, where a brand will appear in images,
videos, or GIFs with a link to send users to that company’s landing page.

Since TikTok is relatively new and continually evolving, it's smart to keep a close eye on
the platform no matter what industry you are in.

As of now, brands targeting young audiences will do best, but TikTok could likely evolve
to attract older audiences, too.

Watch the following video about various social media platforms:

Video – https://m.facebook.com/watch/?v=236495024130152

A transcript (what is said is typed out in words) can be read in

Annexure D of the resource pack if you do not have access to the video.

Another possibility is to read the transcript (text) and watch the video,
and then simultaneously follow what is said on the video on the
transcript (text).

For the learner with a hearing impairment: Subtitles on the video

For the learner with a visual impairment: Audio on the video as well
as the possibility that the transcript can be read at a slower pace or
recorded in a familiar accent.

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