Company- Domino’s

5C Analysis
Customer- Domino’s is a worldwide company so its customers are scattered
all over the world. Who will be my customer? age group b/w 10-40.
How does the customer decide what type of pizza they want and from where?
A) taste preference B) pricing C) availability of product D) association E)
packaging etc.
Company- financial resource, manufacturing expertise, supply chain, R&D
Collaborator- suppliers of RM, advertising agency, packaging supplier,
distributors etc.
Competitors- pizza hut, Chicago pizza, Bikaner, McDonald’s etc.
Context- consumer behavior trends, inflation, people’s willingness towards
fitness, income distribution, FSSAI.

Pestel Analysis
Political factors- Domino’s is a multinational company, so it must consider the
various political factors in respective countries. Wage regulation, hygiene and
food quality, trade barriers, packaging regulation, pricing regulation, taxation
norms etc.
Economic factors- Inflation and deflation rates, unemployment rates, interest
rates, exchange rates, GDP growth rate and wage policies in the respective
countries.
Social factors- People’s beliefs, values, attitudes, lifestyle, education level, class
of distribution etc.
Technological factors- Due to rapid increase in technologies its very important
for domino’s to regularly innovate to maximize its profit.
Accessibility to use its app and website, acceptance of technology in a
respective country, literacy rate, acceptance of mobile payments etc.
Environmental factors- it is important for domino’s company to know about
the various environment policies in a respective country, waste management
policy etc.
Legal factors- legal framework differs from country to country that can affect
the company’s business, such as discrimination laws, health and safety laws,
consumer protection laws etc.

Porter’s 5 forces
Bargaining power of supplier- bargaining power of supplier is low in this case
because

SWOT analysis

STP Analysis
Segmentation-
Demographic segmentation- the companies target audience will be bachelors,
youth and professionals of middle class, upper middle class, upper class, and
higher-level class who do not have time to cook food.
Geographic segmentation- geographic segmentation is basically to segment
the audience using location such as cities, states, region etc.
Areas such as urban or semi urban
Cities; metropolitan cities
Behavioral segmentation- status of the users,