APROJECT/SUMMERTRAININGREPORTON

“ANALYSISiOFiIMPACTiOFiPROMOTIONALOFFERiONiC
ONSUMER
BUYINGiBEHAVIOURiFORiRELIANCEiJIO”
Inipartialifulfillmentiofithei
Requirements
foritheiawardiofitheidegree
of
MasteriiniBusinessiAdministrationi(MBA)
Submittediby
ASHISHiKUMARiSINGH
AKTUiRoll.iNo.iMBA/08/048
Submittedito
Dr.iIrfaniAhmadikhan
AssistantiProfessor
SchooliofiManagementiSciences,iVaranasi
Affiliatedito

(Dr.iA.P.J.iAbduliKalamiTechnicaliUniversity,iLucknow)
 Session-2021-22
CERTIFICATEBYTHEFACULTYGUIDEOFTHEINS
TITUTEi
 DECLARATION
iiherebyideclareithatitheiinformationipresentediinithisiProjectiRep
ortiisicorrectitoitheibestiofimyiknowledgeianditheianalysisiisiasip
eritheinormsiandiguidelinesiprovidediforitheireport.iIihaveiutilize
ditheirequisiteiconceptsiandiapplieditheirequiredimethodologiesit
oianalyzeitheidataicollecteditoireachitheiconclusionipresentiinithe
ireport.
Iiclaimitheireportitoibeimyiindigenousiworkiandihasinotibeenipub
lishedianywherei else.

ASHISHiKUMARiSINGH
MBAii(IIIiSemester)i
RolliNo-MBA/08/048

ACKNOWLEDGEMENT
Ailargeinumberiofiindividualsihaveicontributedidirectlyiandiindirectl
yiinithisisynopsis.iIiamithankfulitoialliofithemiforitheirihelpiandienco
uragement.
MyisincereigratitudeitoiDr.iIrfaniAhmadikhani(AssistantiProfessor)
iiandiallitheiiiMBAiifacultiesiforitheirisupportiandiguidanceiinicompl
etioniofithisiProjectiReporti.
Iiexpressimyisincereithanksitoimyiparentsi&ifriendsiforitheiinconstan
tisupport andisuggestionsitoiaccomplishimyigoals.
LastibutinotitheileastiIithankiGodiforihisiloveiandigraceithatienabledi
meitoicompleteithisiProjectireport.

ASHISHiKUMARiSINGH
MBAii(IIIiSemester)i
RolliNo-MBA/08/048
iiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiii iiiiiiiiiiiii

CONTENTS

CHAPTERiN TITLE PAGE

O iNO

I INTRODUCTION 1

II CONCEPTSiANDiREVIEWiOFiLITERATURE 12

III PROFILEiOFiTHEiCOMPANY 17
 IV ANALYSISiANDiINTERPRETATIONiOFiDATA 48

V FINDINGS,iSUGGESTIONSiANDiCONCLUSION 82

BIBLIOGRAPHY

APPENDIX

TABLEiOFiCONTENTS
S.No. Description PageiNo.

A Certificate iiiiiiiiiiiiiiiiiiI
B Declaration iiiiII

C Acknowledgement iiiiiIII

LIST OF TABLES
1. Introduction 1-3

2. Introductioniofitheiproblem 4-7

3. Objectivesiofitheistudy 7

4. Scopeiofitheistudy 8

5. Research methodology 8-11

6. Limitations 11-12

7. Literature review 13-16

8. Industry profile 17-24

9. Company profile 25-48

10. DataianalysisiandiDataipresentation 49-81

11. Findings 82-83

12. Suggestions 84

13. Conclusion 85

14. Bibliography 86-87

15. Annexure 88-90

A STUDY ON
CONSUMER
BUYING
BEHAVIOUR
TOWARDS
RELIANCE JIO IN
VARANASI
INTRODUCTION OF THE TOPIC

Consumer buying behavior (often abbreviate Dias CSAT) is term frequently

used in marketing. It is a measure of how products and services supplied by a company meet or
surpass customer expectation. Consumer buying behavior side fine as the number of customers,
or endorses the definitions,purposes,and constructs of classes of measures that appear in
Marketing Metrics as part of its ongoing Common Language in Marketing Project. IN a survey
of nearly 200 senior marketing managers,71 percent responded that they found a consumer
buying behavior metric very useful in managing
their businesses.
It is seen Asia key performance indicator within business and is s often part of a Balanced
Scorecard
d. In a competitive marketplace where businesses compete for customers, customer percentage of
total customers, whose reported experience with a firm, its products, or its services
(ratings)exceed ds specified satisfaction goals.

The Marketing Accountability Standards Board(MASB) and monitoring satisfactions seen as a

key differentiate or and increasingly has become a key element of business strategy.

After the globalization of India economy in 1991 the telecommunication sector remained one fifth
e most happening sectors in India. The recent years witness.
rapid Indian dramatic changes in the field of telecommunications. In the last few years

2
more and more companies both foreign, domestic ,come in to cellular service, service

market and offers large number of services to the people

A consumer may be referred to anyone engaged in evaluating,acquiring,using or

disposing of services which he expects will satisfy his wants.lfiany producer

makes out the marketing programmer ignoring the consumer preferences, he

cannot possibly achieve his ultimate objectives. Aim annul multiplane his production

and distribution to suit the consumer’s convenience rather than his own. Therefore

a marketer must know more and more about the consumers, so that the products

can be produced in such a fashion to give satisfaction to them In the year of

1989,the number of cell phone users in India was zero. In the year of 1999 the

number of cell phone users has gone up by 13 lakhs’ the year of 2000 the number

of cellphone users has risen by one million. Indian telecom sector added a

staggering 227.27 million wireless mobile users in the 12 months between March

2010 and March 2011, while the overall m tele density has increased to 81.82%

sofi.2014,and the total numbers of telephone phone users(mobile landline)have

reached 581million as of May,2015.Now

curheicompanyiisireconfiguringitoimeetitheigrowingidemandiforimobileiservices.iItiwilli
differentia
teiourimobileiservicesifromiouricompetitorsithroughiongoingiinvestmentiinitechnology,i
distributioniandicustomeriservices,iprovidingibothiaigreaticustomeriexperienceiandicomp
etitiveivalue.

3
Introduction of the problem
Even though the sector has reflected promising growth,the teledensity in India still
remains at a very low level compared with international standards and thus
providing tremendous opportunity f or future growth.In the medium term the
industry is expected to continue to record good subscriberi
growth as a result of low penetration levels, heightened competition;a sustained
fall in minimum subscription cost and tariff that increase affordability for lower
come rural users,expansion of coverage area by mobile operators,and
government support through schemes such as the rural infrastructure roll out
funded by subsidied from the Universal Service Obligationi(USO)Fund.The Indian
telecomisector offers unprecedented opportunities in various areas,such as rural
telephony,4G,virtual private network,value-
added services,etial.Nonetheless,the lack of telecom infrastructure in rural areasi
and falling ARPU of telecom service providers could in hibiti thei
future growth of the industry.
Rapidly Falling ARPU(Average revenue per user)

The competitive intensity in the telecom industry in India is one of the highest in the
world and has lead to sustained fall in realisation for the service providers.Intense
competitive pressure and cut throat pricing has resulted in declining ARPUs. With
increasing number of new entrants in the telecom space the competitive intensity
is likely to continue, putting further downward pressures on the telecom.Thus,the
telecom companies might have to grapple with further decline in ARPUs, going forward.
Further,with the telecom companies moving their focus to the rural areas for driving
the future subscriber growth they might not witness a commensurate increase in
revenues.Inifact,the risk of steep decline in ARPUs will increase going forward as
the telecom companies penetrate rural markets that are character sed by higher
concentration of low income,low usage customers. A higher-than-
expected decline in ARPU poses a risk of reduction in margins of service
providers.Alternative y,telecom operators are turning their focus to steadily.
increasing the minutes of usage (MoU) to counter the sustained fall in ARPUs.
Likewise,the growth of the VAS is also crucial for some improvement in the ARPUs
of operators.
Lack of telecom infrastructure in semirural and rural areas could be one of the major
hindrances in tapping the huge rural potential market,going forward.The service
providers have to incur a huge initial fixed cost to enter rural service

4
areas.Further,as many rural areas in India lack basic infrastructure such as road
and powe r,developing telecom infrastructure in these areas involve greater
logistical risks and also extend thebtime taken to rolliout telecom services.The lack
of trained personnel in the rural area to operate and maintain the cellular
infrastructure, especially passive infrastructure such as towers,i s also seen as a
hurdle for extending telecom services to the under penetrated rural
areas.RuraliAreasiContinueitoiRemainiUnderiPenetrated
Airuraliteledensityiofimerelyi15%ipointitowardsitheifactithatiaimajorityiofiIndianipopula
tionistillidoinotihaveiaccessitoitelecomiservices.iTheiruraliIndiaiseemsitoihaveiremainedi
untouchedibyitheitelecomirevolutioniwitnessediinitheilastifewiyears.iAihugei'digitalidivi
de',iwhichiisireflected
ibyitheienormousidifferenceiofi74%ibetweenitheiurbaniandiruraliteledensity,ireiteratesith
isifact.iHowever,iwithitheiurbanimarketsireachingiaisaturationipoint,itheitelecomiservicei
providersiare
tariffs
penetratingiruraliareasiforidrivingifutureigrowth.iThus,itheiserviceiprovidersienteringine
wirurali
marketsimightiwitnessisubstantialiincreaseiinisubscriberibase.iTheiexpansioniinitheirurali
areas,i
however,ihasiincreaseditheiriskiofifurtherideclineiinitheiARPUs.iNonethelessitheirevenu
eigrowt hifromitheseiregionsiisiunlikelyitoimatchitheisurgeiinitheisubscriberibase.

ExcessiveiCompetition
Anotherimajoriconcernithatihasicomeitoitheiforefrontiinitheirecentipastihasibeeniheight
enedico
mpetitiveiintensityiinitheiindustryithatihasicorrespondinglyifuelleditheipriceiwaribetwee
niindust
ryiplayers.iTheiIndianiwirelessimarketiisioneiofitheiworld’simosticompetitiveimarkets,i
withi12io
peratorsiacrossi23iwirelessi‘circles’iandi6itoi8icompetingioperatorsiinieachicircle.iThei

5
auctioniofi
newi4Gilicencesianditheiintroductioniofimobileinumberiportabilityi(MNP)iareilikelyitoi
heatiupic ompetitioniinitheiindustry,igoingi forward.
Spectrumiisitheimostiimportantiresourceithatiisirequirediforiprovidingimobileiservices.i
Givenith
atispectrumiisiaifiniteiresource,itheiavailabilityiofitheisameiwouldibeiinverselyiproporti
onalitoith
einumberiofioperators.iThus,ilargeritheinumberiofiserviceiprovidersismalleriwillibeithei
amounti ofispectrumiavailableitoieachiofithem.

Scarcityiofispectrumileadsitoihighericapexionideploymentiofimobileinetworksiforitheio
peratorsia
sitheyineedimoreicellisitesitoiimproveiserviceiquality.iFurtheritheigrowingiusageiofispe
ctrumia
nditheiresultantiscarcityimayileaditoireuseiofispectrumiandiincreaseichancesioficongesti
oniininetworksileadingitoiconstraintsioniservic eiquality.
Evidently,itheicompetitioniinitheiindustryiisiexpecteditoiintensifyifurtheriwithitheientryi
ofinewi
players,ibothidomesticiasiwelliasiforeigniplayers.iWithitheicompetitiveiintensityiofitheii
ndustryi
alreadyiatisuchihighilevelsinewioperatorsimightifindiitidifficultitoigatherisignificantisha
reiiniIndia
nitelecomimarket.iWhileitheinewiplayersimayibenefitifromiaifasterinetworkirolloutithro
ughitow
erisharing,itheyiwillifaceichallengesiinitermsiofihighisubscriberiacquisitionicostsiandilo
weriAR PUicustomers.

LoweriBroadbandiPenetration
TheiIndianieconomyiremainsihighlyiunderpenetratediinitermsiofibroadbandiconnections
.iHighicos

6
tiofidevicesi(PCiandilaptop),ihighiinternetichargesiandiloweriwirelineiconnectionsihave
ibeeniso
meiofitheimajorifactorsiinhibitingibroadbandipenetration.iBroadbandiisioneiofitheikeyic
atalystsi
forieconomicidevelopmentiandimajoriinitiativesibyibothitheigovernmentiandiserviceipr
ovidersia reineededitoiincreaseiitsipenetration.

SpectrumiAllocation
4GiSpectrumiavailabilityiisioneiofitheimajoriconcernsiforitheiindustry.iLackiofiadequat
eispectru
miwhichiisitheimostiintegralipartiofitheimobileitelephonyisectoricouldihamperiitsigrowt
hiseverel
y.iHowever,itheispectrumiallotmentihasibeenitheimosticontroversialiissuesiinitheiIndian
itelecom isector.
Theismoothiprocessiofischeduledi4Gispectrumiallocationiisilikelyitoibeioneiofitheikeyif
actorsia ffectingitheiindustryidynamics,igoingiforward.iGivenitheihighly-
competitiveinatureiofithe
Indianitelecomiindustryionioneihand,iandilimitedilicensesiinithei4Ginetworkionitheioth
er,itheirisk
ofiexcessiveibidingibyitheiserviceiprovidersihasiincreased.iIrrationalibidding,iespecially
ini
meicircles,imightirenderi4Giservicesifinanciallyunviable.iFurther,ithereiexistsiairiskiofi
delayiiniallotmentiofiproposedispectrumitoitheiserviceip
rovidersiwhoihaveisuccessfullyibidiforithei4Gispectrum

OtheriGrowthiInhabitingiFactors
Whileitheiimplementationiofimobileinumberiportabilityiisilikelyitoiaidiimprovementsiin
iqualityi
ofiservice,iitiisialsoilikelyitoiincreaseitheichurnioutiratioisignificantly.iTheiserviceiprov
idersiarei

7
 likelyitoiturnitoitheiVASiasiaiserviceidifferentiator;ihowever,iwidespreadiVASideploy
mentiisire strictedidueitoilanguageiandiilliteracy.
Theideploymentiofi4GiservicesiisilikelyitoihelpitheiemergenceiofinewiVAS.iMassiacce
ptanceiwil
libeicrucialiforitheisuccessiofi4GiservicesiiniIndia.iComparativelyihighericostiofihandse
tsirequir
ediforiaccessingi4Giservicesiisilikelyitoibeioneiofitheimajoriroadblocksiinimassi4Giado
ptioniiniI ndia.

OBJECTIVEiOFiTHEiSTUDY
1. ToistudyitheiconsumeribuyingibehaviourilevelioniRelianceiJIOiproductsi&iservices.
2. ToifinditheimarketipotentialiandimarketipenetrationiofiRelianceiJIOiproductsi&iservi
cesiin Trichyicityi.
3. ToistudyitheivariousikindsiofioffersiavailableiiniRelianceiJio.
SCOPEiOFiSTUDY

ThisistudyicoversicustomersiaboutiRelianceiJIOiinitheiTrichyicity.

TheistudyimakesieffortitoiascertainitheisatisfactionilevelioficustomeriofiRelianceiJIO.Thr
oughisu
rveyiSoithaticompanyiwouldibeiableitoicomeiupitoitheiexpectationileveliofiitsicustomer.i
Theico
mpanyicanicomeiupitoitheiexpectationionlyibyifindingioutitheiproblemithaticustomeriare
ifacingid uringitheiripurchaseiofiRelianceiJIOiproducts.
TheisubjectihasibeenitakeniforitheiresearchiasiitiplaysikeyiroleiinitheisuccessiofiTelecom
isector.iN
oicompanyicanithinkiofisellingitheiriproductiwithoutihavingisatisfiedicustomer.iNoicomp
anyicani surviveiinilongiruniwithouticomingiupitoitheisatisfactionilevelioficustomer.

8
 Inishortiitiisitheileveliofisatisfactionithatiisilinkibetweenienduseriandicompany.iAsilongia
sitheicompanyiisiableitoisatisfyiitsicustomer,icustomeriwouldiremai
niinitheibracketiofiloyalicustomer.iHenceiitiisiveryiessentialitoiunderstanditheiconsumeribuyingi
b
ehaviourianditoimeasureitheisatisfactionilevelitimeitoitimeiasithereiisialwaysiscopeiofiimprovem
e nt.
Theiresearchiwillialsoibeibeneficialiinianalyzingitheioverallimarketipositioniofitheicomp
anyiandi
measuresiwhichishouldibeiadoptedibyitheiRelianceiJIOitoiincreaseitheirimarketishareiinit
heiregio niofiTrichyicity.

RESEARCHiMETHODOLOGY

RESEARCHiDESIGN:

Theipurposeiofitheimethodologyiisitoidesignitheiresearchiprocedure.iThisiincludesitheiov
era llidesign,itheisamplingiprocedure,itheidataicollectionimethodiandianalysisiprocedure.
Marketingiresearchiisitheisystematicigatheringirecodingiandianalyzingiofidataiaboutiprob
lemi retainingitoitheimarketingiofigoodsiandiservices.
Theiessentialipurposeiofimarketingiresearchiisitoiprovideiinformation,iwhichiwillifacilita
teitheiid
entificationiofianiopportunityiofiproblemisituationianditoiassistimanageriiniarrivingiatith
eibestipo ssibleidecisionsiwhenisuchisituationsiareiencountered.
Basicallyithereiareitwoitypesiofiresearches,iwhichiaccordingitoitheiriapplicability,istrengt
h,iweak
nesses,iandirequirementsiusedibeforeiselectingiproperitypeiofiresearch,itheirisuitabilityim
ustibeis
eeniwithirespectitoiaispecificiproblemitwoigeneralitypesiofiresearchesiareiexploratoryian
diconclu sive.

9
 1. DescriptiveiResearchiDesign:
Itiisialsoiknowniasiquantitativeiresearch;iitiisidesigneditoihelpiexecutivesiofiactionitha
tiisitoim akeidecision.
Wheniaimarketingiexecutiveimakesiaidecisioniareicourseiofiactioniisibeingiselectedifr
omiamon
giainumberiofiavailable.iTheialternativesimayibeiasifewiasitwoiorivirtuallyiinfinite.iT
heyimayi beiwellidefinediorionlyivaguelyiglimpsed.
Conclusiveiresearchiprovidesiinformation,iwhichihelpsitheiexecutivesimakeiairationali
decision
.iInisomeiinstances,iparticularlyiifianyiexperimentiisirun,itheiresearchimayicomeiclose
itoispeci
fyingitheipreciseialternativesitoichoose,iinitheiricasesiespeciallyiwithidescriptiveistudi
esitheires
earchiwillionlyiparticularlyiclarifyitheisituationiandimuchiwillibeileftitoitheiexecutive’
sijudgm ent.

Theitypeiofiresearchihereiisi“DescriptiveiResearchiDesign”.iThisikindiofidesigniisiu
sedifori
moreipreciseiinvestigationioriofidevelopingitheiworkingihypothesisifromianioperation
alipointio
fiview.iItihasiinbuiltiflexibility,iwhichiisineededibecauseitheiresearchiproblem,ibroadl
yidefined
iinitially,iisitransformediintoioneiwithimoreipreciseimeaningiiniexploratoryistudies,iw
hichiinifa
ctimayinecessitateichangesiiniresearchiprocedureiforigatheringirelevantidata.
Theicharacteristicifeaturesiofiresearchiareiasifollows:i–
 FlexibleiDesign
 Non-ProbabilityiSamplingiDesign
 Noipre-plannedidesigniforianalysis
 Unstructurediinstrumentsiforicollectioniofidata
 Noifixedidecisionsiaboutitheioperationaliprocedures

10
 SampleiSize

Sampleisizeirefersitoitheinumbersiofirespondentsiresearcherihaveiselectediforitheisurvey
.iIihaveiselectedi85isamplesiunitsifromimarketiandiindividualicustomers.

SamplingiTechnique

Theisampleidesigniprovidesiinformationionitheitargetiinformationiandifinalisampleisizes.
iIi usediconveyediconvenientisamplingisurveyediiniresearch.

SamplingiArea:

Whileiconductingisample,IiwentimanyiplacesiofiTrichyiareas-
Railwayiroad,iChathiramiRoad,iCollegeiroad,iThillaiinagar,iSriiRangam,iPutthurietc.

Dataicollectionitool

IihaveiusediQuestionnaire,iasitheiresearchiinstrumentitoiconductitheimarketisurvey.i
Theiques
tionnaireiconsistediclosediendediquestionsidesignediinisuchiaiwayithatiitishouldigatherimaxi
mumiinformationipossible.
Theiquestionnaireiwasiaicombinationiofi15iquestions.iIfichoicesiareigiveniitiisieasieri
forith
eirespondentitoirespondifromitheichoicesiratheritheyithinkiandireplyialsoiititakesiless
eritim
e.iBecauseitheikeepionirespondingiandioneihasitickimarkitheirightichoiceiaccordingl
y.
Dataiwasicollectedithroughitwoisources:
PrimaryiSource:iPrimaryidataiwasicollectedidirectlyifromitheicustomersithroughiaiq
ue stionnaire.

11
 SecondaryiSource:iTheisecondaryisourceiwasitheicompanyiwebsiteiandimyicolleagu
es.

Methodiofisampling
ConvenientisamplingiisiuseditoidoisamplingiasiallitheicustomersiinitheisitesiareiSurv
eyed..

DataiAnalysis
Dataianalysisiwasidoneimainlyifromitheidataicollectedithroughitheicustomers.iTheid
ataiColl
ectedifromisecondaryisourcesiisialsoiuseditoianalyseionioneiparticulariparameter.iQualita
tiveiana
lysisiwasidoneionitheidataicollectedifromitheiprimaryiasiwelliasisecondaryiSources.

LIMITATIONS
1. TheifirstiproblemiIifacediisiinigettingitheicooperationiofitheicustomers.i
ManyiofitheirespondentsiIiapproachedididinotiagreeitoitheineedian
diutilityiofitheiprojectiandihenceididinotiagreeitoiprovideimeiwithiinformation.

2. Theibehavioriofitheicustomeriisiunpredictableiwhichimayiresultiinitheilac
kingiofiaccuracyiinit heidata.
3. Asitheisampleisizeiofitheisurveyiwasisoismalliandicompriseiofionlyi85icu
stomers,itheiresultsi mayihaveisomeiproneitoierrors.
4. Studyiaccuracyitotallyibasediuponitheirespondentsiresponse.

5. Stipulatedishortispaniofitimeiforisurvey.

12
13
CHAPTERi-2

REVIEWiOFiLITERATURE
LITERATUREiREVIEW

1) AbhishekiKumariSinghiandiMalhariPangrikari(2013)ididiaistudyititledi“AiStudyiReport,itoiFin
dioutiMarketiPotentialifori4GiBusinessesiiniPune”.iTheiReportiisialliabouti“Studyiofimarketipoten
tialifori4Gibusinessiinipune”iandialsoitoiknowiaboutitheicustomeriperceptionsiandiattitudesitowar
dsitheiricurrentiserviceiprovider.iSatisfactionileveliofitheicustomersiwasialsoijudged.iTheicustom
eriexpectationsiwereianalyzedithoroughly.iMajorifactorsiconsiderediiniresearchiare:iwhatiareitheine
edsiofitheicompaniesibasedionitheidataiservicesiusage,imajoriplayeriiniinternetiservices,iandisupp
ortitoicustomers.iTheiresearchiwasiconductedionicompaniesimainlyifromiIndustriesilikeiIT,iEduc
ation,iManufacturingiandiothersiwhichiareilocatediiniPuneicity.iItiisiclearifromitheisurveyidoneith
atiReliancei&iTataiareiLeadingiInternetiserviceiProvider;itheyiareiprovidingiproductsilikeiDataiC
ard,iBroadbandietcitoitheicorporateiendiusers.iMostiofitheicompaniesiareigettingiinternetispeedif
ormi1MBPS-
4MBPS.iMostiofitheicompaniesiareihavingigoodiperceptioniabouti4Giandiareiwillingitoiswitchito
iitifromitheiricurrentiserviceiprovider.iSpeediofi4Giisiaroundithani30itoi35iMBPS,iisigoingitoiboo
mitheiMarket.iBecauseimajorityiofitheicompaniesiareifacingiSpeediproblemiwithitheiricurrentiISP.

14
4Gispectrumiisiairesearchiitemiforinext-
generationiwideareaicellulariradio,whichifocusesioni4Gitechnologies,i4Ginetworksiandi4Gisystems.i4
Gitechnolo
giesishalliincludeithreeibasiciareasioficonnectivityiwhichiareipersonaliareainetworkingi(suchiasiBl
uetooth),ilocalihighspeediaccessipointsionitheinetworkisuchiasiwirelessitechnologiesiandicellularicon
nectivity.

Atitheimoment,imanyicompaniesihaveiestablishediprojectsifori4Gisystemsidevelopmet.
4Gicaniprovideiservicesiforiaiwideirangeiofispeedifacilityithatisupportiglobaliroamingiandieachic
ompanyiwillibeiableitoiinteractiwithiinternetbasediinformationiandiavailableiinieveryipartioficountry.
Inithisiliteratureireview.itheiconsumeriperceptionsiabouti4GiservicesiiniPune.iTheiobjectivesiofit
heistudyiwasi(1)itoifinditheimostiinfluencingifactoriiniselectioniofiserviceiprovider,iandi(2)itoim
easureicustomeriperceptioniandisatisfactioniasiregardsithei4Giserviceiprovided.iTheistudyioniai4
Giindicatedithatisomeiproblemsiexistithatideserveitheiattentioniofitheicompany.Theicompanyinee
dsitoibridgeitheigapibetweenitheiservicesipromisediandi4Giservicesioffered.iAnditoiconclude,i“
Deliveringiserviceiwithoutimeasuringitheiimpactionitheicustomeriisilikeidrivingiaicariwithoutia
windshield”

2) C.iBoobalanietiali(2017)iinitheiristudyion,i“customer’sisatisfactionitowardsiRelianceiJIOisimi
withispecialireferenceitoiDharmapuriiDistrict”imadeianiattemptitoiknowitheisatisfactionileveliofi
multiicustomers.iMostiofitheicustomersiareiselectiongiRelianceiJIOiisicomesiunderiforisimicardsi
areifreeiandimostiofitheicustomersiforiunderstandingitheiincomeiandisatisfactionileveliofiJIOiserv
icesiisicomesiunderibetweeni(10001i20000).iFinallyiconcludeithatimostiofitheicustomersiareisatisfied
iwithitheicurrentiJIOiservices.

3) K.iR.iMahalaxmiiandiN.iSureshiKumari(2017)iinithisiarticleititled,i“Aistudyioniserviceiqualit
y iandiitsiimpactionicustomer’sipreferenceiandisatisfactionitowardsiRelianceiJIOiinitrichyiregion”if
ocusionitoitheiserviceiqualityiandisatisfactionileveliofiRelianceiJIO.iThisistudyirevealsithatipeoples
iwithiageigroupiupitoi35iwerei78ipericentiusersiofiRelianceiJIO.iTheiadvertisementihasimotivate
simostiofitheicustomersitoipreferithisinetwork.

15
4) Dr.iGowthamichintalaietiali(2017)iinithisiarticleientitled,i“customersisatisfactionitowardsitele
c ommunicationiserviceiprovider-
AistudyioniRelianceiJIO”iisitoiknowitheisatisfactionileveliofitheicustomers.iTheigenderiwiseianal
ysisiofitheicustomersisatisfactioniisiconcludeithatithereiisinoidifferenceiinitheiopinioniofimaleiand
ifemaleirespondentsionitheisatisfactionilevelitowardsitheiserviceiprovidedibyitheiJIOiservices.
5) MahalaxmiiKRi,iSureshiKumariN,(2017)i,“ChangingitheiIndianitelecomisector:iRelianceiJio”
,theistudyiaimeditoiidentifyicustomer’sipreferenceitowardsitheiRelianceiJIOimobileiserviceiprovide
rianditoiknowitheiconsumeribuyingibehaviourilevelitowardsiRelianceiJIOiMobileiserviceiprovider
iiniTrichyiregion.iTheistudyiwasidescriptiveiininature.iTheistudyiwasicarriedioutithroughiaipilotis
urveyifromi50irespondents.iTheiresultsiofitheisurveyiwereianalysediusingichiisquareitest
.TheistudyirevealedithatimostiofitheistudentsipreferreditoichooseitheiriserviceiprovideriasiRelianc
eiJIOiandi97%iofitheirespondentsiwereisatisfiediwithitheiservicesiprovidedibyitheiRelianceiJIO.

6) AmaniBanchhorietial.,(2015),istateiinitheiristudyithatiJioiisitheionlyicompanyiwhoiisiusingifo
urt higenerationi(4G)iLTEiservicesiandiwhichiisioperatingiitsinetworkioni1800iMHziandi2300iMHzi
bandsiiniMumbai.iJioifacilitateitheinormalidownloadispeediofi15-
20imbps.iLowestiinternationalicallitariffiinitheiworld.i4Gihandsetiwithifreeiconnectioniforistartin
giatiasilessiasiRs.2999.iNoisurgeipricingionipubliciholidays,ifestivalsiandinewyear.iRelianceiJioi
manipulateisomeimarketingistrategiesioficompetitiveipricingianditariffiplans,ijioiisiofferingispecia
lioperatingiowniappsilikeiJioplay,iJiomoney,iJiosecurityietc.,iJioiisigoingitoichargei1/10thiofistan
dardiinitelecommunicationicharge,iFocusingionicalls,itextiandidatairespectivelyiwithoutianyiroam
ingichargesithroughoutiIndiaiandiStudentigetsianiadditionali25%idataiusageiifitheyiregisteredithei
risimicardioniaistudent
.
Ati4G,TheiCompanyihaveialwaysisoughtitoienhanceivalueiforiyouiasiaicustomeribyiprovidingiyo
uitheimostirelevantiandieasyitoiuseiservicesithroughiinnovationiandibyiharnessingitheilatestidevel
opmentsiinitechnology.iInilineiwithithisistrategy,iconstantlyiintroducedi4Giinnovativeiservicesitois

16
 uiticustomeriuniqueineedsiandiwants.iThesei4Gitrendsiinitheimarketiandiamongicustomersigener
ateiaidemandiforihighispeediandimoreirapidlyichangingiservicesiandialsoiexpectationiforiaidiffer
entiapproachitoitechnologyidevelopment.
Asiwelliasiimposingirequirementsiinitermsiofi4Gitechnologyidevelopment,itrendsisuchiasimassin
dividualizationicalliforiairesponsiveiansweritoiaisharplyiincreasingimarketidemand.Successfuligr
owthiandidiffusioniofi4Giservicesiisifocusingiconsumeribuyingibehaviourionihow
mobileirelatesitoi4Ginetworks.iAccordingly,iitiisinecessaryiforicompanyitoireviewicurrentiframe
worksiinithoseiinstancesiwhereichangesimightiimpedeitheiofferingioficertainiaspects.

Consumeriperceptioniabouti4Gimuchimoreivolatile,imuchilessipredictableiandiincreasinglyiconce
rnediwithiinstantigratification.iTheiexpectationiisithatiinidueicourseithisitrenditowardsiindividuali
zationiwillibecomeiaimoreiimportantifactoriinitheiemergingimarketsitoo,iparticularlyiinitheievery
iareas.Inifuture,i4Giservicesioverimobileinetworksiandicompanyineeditoireviewicurrentiregulator
yiframeworksitoienhanceiinnovationiandicompetitioniinitheimarketiofitheseiservices.
Consumeribuyingibehaviouriisidefinediasiaicustomer’sioverallievaluationiofitheiperformanceiofiani
offeringitoidate.iThisioverallisatisfactionihasiaistrongipositiveieffectionicustomeriloyaltyiintention
siacrossiaiwideirangeiofi4Giserviceis.
.
Toibetterimanageiconsumeribuyingibehaviour,icompanyispendimillionsionieffectivelyitrackingithe
methodsithatiguaranteeiconsumeribuyingibehaviour,ibecauseitheiquantitativeimeasurementiofico
nsumeribuyingibehaviouriisiaigreatihelpiforicomprehensivelyimeasuringitheieffectiofi4Gioniconsu
meribuyingibehaviour.
Consumeribuyingibehaviour,iasiweidiscussedibefore,ihasitheimostiimportantieffectionicustomerip
e rceptioniandiiniorderitoinarrowingidowniweifocusioni4Giserviceiasioneiofitheiconsumeribuyingibe
haviour’sifactors.iTheiaimiofitheicompanyiisitoifinditheimostiimportantiserviceidimensionsithatiaf
fecticonsumeribuyingibehaviour.
Toihaveiaithoroughisatisfactionifirstlyitheicompanyiisineededitoibringisatisfiedicustomersiwhichi
leadsitoiloyalicustomersiandibyipreparingiallithis,igoodiservicesiwouldibeifollowediwhichiinflue
ncedioniConsumeribuyingibehaviouriandimakeithemiloyaliinifuture.

17
CHAPTER-3

INDUSTRYiPROFILE
EXCEUTIVEiSUMMARY
EXECUTIVEiSUMMARY
Thisiprojectireportiisibasedionitelecomisectoriasitheitelecomi
sectoriisigrowingiatiaiveryigoodipace.
Thisiprojectititledioni“ConsumeribuyingibehaviouriTowardsiRelianceiJIO”iisibeingiconducte
ditoiidentifyifactorsiandiprovideirevolutionaryi4GiLTEicoverageiandihighispeediWiFiiservicesiofiRel
ianceiJIOiatiallipartsiofiTrichyicity.

18
RJILi(RelianceiJioiInfocommiLtd.)ihasisuccessfullyidemonstratedilegaliinterceptioniandimonito
ringirulesicomplianceiofiitsi4Ginetworkiforihighispeediwirelessiinternet,iphoneicalls,ivideoiandi
messagingiserviceiacrossicountry.
Toiidentifyiallitheibelowibuildingsiiniworkiscopeiareaiandiestablishicontactsiwithitheibuil
dingiowner/associationiandiexplainithemitheibenefitsiofihighispeediinternetiandi4Giconne
ctivity.
AlliG+5i(groundifloori+fiveifloors)iandiaboveibuildings
Shoppingimalls
Hospitals
Hotels Colleges

Toicaptureiallitheidetailsiofitheibuilding.iTheivariablesiareiinvolvediinithisiproject
1. Area
2. Address
3. BuildingiName
4. NumberiofiFloors
5. Typei(commercial,iresidential,iboth,iHotel,iHospital)
6. Latitudei&Longitudei{ByiusingiSmartiphoneiapp}
7. NumberiofiHomeipasses

INDUSTRYiPROFILE
Indiaihasiaifastgrowingimobileiservicesimarketiwithiexcellentipotentialiforitheifuture.iWithialmostifiv
eimillionis
ubscribersiamassediinilessithanitwoiyearsiofioperation,iIndia'sigrowthitempoihasifariexceededith
atiofinumerousiotherimarkets,isuchiasiChinaiandiThailand,iwhichihaveitakenimoreithanifiveiyea
rsitoireachitheifiguresiIndiaicurrentlyiholds.iTheinumberiofimobileiphoneisubscribersiinitheicoun
tryiwouldiexceedi50imillionibyi2010iandicrossi300imillionibyi2016.RelianceiJIOicontinueditoib
eitheileaderiinitheibroadbandicategoryithisimonthitoo,iaccountingifori56.07%ishareiofitheipie.iT
otalimobileisubscribersiatitheiendiofiNovemberi2019iwerei1.17ibillion,iaccordingitoiCellulariO
peratorsiAssociationiofiIndiai(COAI).

AccordingitoirecentistrategiciresearchibyiFrosti&iSullivan,iIndianiCellulariServicesiMarket,isuc
higrowthiratesicanibeigreatlyiattributeditoitheidrasticallyifallingipriceiofimobileihandsets,iwithipr

19
iceiplayingiaifundamentaliroleiiniIndianisubscriberirequirements.iSubscribersiinicertainiregionsic
aniacquireitheihandsetiatialmostinoicost,ithanksitoitheimassmarketistageitheseitechnologiesihaveireac
hediinternationally.iTheiIndianiconsumericanibuyiaiha
ndsetifori$150ioriless.iThisishouldileaditoiincreasedisubscribership.iThisimarketiisigrowingiatian
iextremelyifastipaceiandisoiisitheicompetitionibetweenitheimobileiserviceiproviders.
Withitheipresenceiofiainumberiofimobileitelephonyiservicesiprovidersiincludingimarketileadersi
likeiAirtel,iReliance,iIdeaiCellular,iBSNLietc.iwhoiareiprovidingieitheriofitheitwoinetworkitech
nologiesisuchiasiGlobaliSystemiforiMobileiCommunicationsi(GSM)iandiCodeiDivisioniMultipl
eiAccessi(CDMA).iInicellulariserviceithereiareitwoimainicompetinginetworkitechnologies:iGloba
liSystemiforiMobileiCommunicationsi(GSM)iandiCodeiDivisioniMultipleiAccessi(CDMA).iUnd
erstandingitheidifferenceibetweeniGSMiandiCDMAiwilliallowitheiuseritoichooseitheipreferable
inetworkitechnologyiforihisineeds.
GlobaliSystemiforiMobileiCommunicationi(GSM)iisiainewidigitalitechnologyidevelopedibyithei
Europeanicommunityitoicreateiaicommonimobileistandardiarounditheiworld.iItihelpsiyouiachiev
eihigherisellicapacityiandibetterispeechiqualityiandioneicanienjoyicrystaliclearireceptionionione
simobileiphone.iItiautomaticallyisolvesitheiproblemiofieavesdroppingionionescalls.
BeforeianalyzingitheitelecomilicensingiframeworkiiniIndia,iitiisiimperativeithationeimustiexamin
eiwhatiisiailicense.iLicenseiissuedibyitheigovernmentiisianiauthority,igivenitoiaipersoniuponicert
ainiconditionsitoidoisomethingiwhichiwouldihaveibeeniillegalioriwrongfulotherwise.
Foriexample,iaidriver’silicenseiissuedibyitheigovernment,igivesitheiauthorityitoiaipersonitoidrive
iaimotorivehicle.iThereiareithreeimainitypesiofilicenseifeeiwhichitheigovernmenticharges:i(I)iiniti
alilicenseifee,iwhichigenerallyiisinonrefundable,i(ii)iannualilicenseifee,iandi(iii)iadditionalifeeiforiallo
cationiofispectrum.
LicensingiframeworkihasibeenianiintegralipartiofiIndia’sitelecommunicationilaw.iUnderitheiIndia
niTelegraphiAct,i1885,isectioni4igivesipoweritoitheigovernmentitoigrantilicenseitoianyipersonit
oiestablish,imaintainioriuseiaitelegraph.

CodeiDivisioniMultipleiAccessi(CDMA)idescribesiaicommunicationichanneliaccessiprincipleitha
tiemploysispreadispectrumitechnologyiandiaispecialicodingischemei(whereieachitransmitteriisi a
ssignediaicode).iItiisiaispreadispectrumisignaling,isinceitheimodulatedicodedisignalihasiaimuchi
higheribandwidthithanitheidataibeingicommunicated.iCDMAiisitheicurrentinameiforimobileitec

20
hnologyiandiisicharacterizedibyihighicapacityiandismallicelliradius.iItihasibeeniusediinimanyico
mmunicationiandinavigationisystems,iincludingitheiGlobaliPositioningiSystemianditheiomnitrac
sisatelliteisystemiforitransportationilogistics.
Indianimobileitelephonyimarketiisiincreasingidayibyidayiandithereiisimoreitoihappeniwithitechn
ologicaliupigradationsioccurringinearlyieveryidayianditheieverincreasingidemandiforieasieriandifaster
iconnectivity,itheimobileitelephonyimarketiisiexpecteditoi raceiahead.

NATIONALiTELECOMiPOLICYi1994i(NTPi1994):-

TheiNationaliTelecomiPolicyiwasiannouncediini1994iwhichiaimediatiimprovingiIndia'sicompet
itivenessiinitheiglobalimarketiandiprovideiaibaseiforiairapidigrowthiiniexports.iThisipolicyievent
uallyifacilitateditheiemergenceiofiInternetiservicesiiniIndiaionitheibackiofiestablishedibasicitele
phonyicommunicationinetwork.iThisipolicyialsoipavediwayiforitheientryiofitheiprivateisectoriin
itelephoneiservices.
Theimainiobjectivesiofitheipolicyiwere:
• Toiensureitelecommunicationiisiwithinitheireachiofiall,ithatiis,itoiensureiavailabilityio
fitelephoneionidemandiasiearlyiasipossible
• Toiachieveiuniversaliserviceicoveringiallivillages,ithatiis,ienableiallipeopleitoiacces
sicertainibasicitelecomiservicesiatiaffordableiandireasonableiprices
• Toiensureiworldclassitelecomiservices.iRemoveiconsumericomplaints,iresolveidisputesian
diencouragei
publiciinterfaceiandiprovideiaiwideipermissibleirangeiofiservicesitoimeetitheidemandia
tireasonableiprices
• ToiensureithatiIndiaiemergesiasiaimajorimanufacturingibaseiandimajoriexporterio
fitelecomiequipment
• Toiprotectitheidefenceiandisecurityiinterestsiofitheination.
Theipolicyialsoiannouncediaiseriesiofispecificitargetsitoibeiachievedibyi1997iandifurtherirecog
nizedithatitoiachieveitheseitargetsitheiprivateisectoriassociationiandiinvestmentiwouldibeirequi
reditoibridgeitheiresourceigap.

21
Thus,itoimeetitheitelecomineedsiofitheinationianditoiachieveiinternationalicomparableistandard
s,itheisectoriforimanufactureiofitelecomiequipmentihadibeeniprogressivelyirelicensedianditheis ub-
isectoriforivalue-
addediservicesiwasiopenediupitoiprivateiinvestmenti(Julyi1992)iforielectronicimail,ivoiceimail,i
dataiservices,iaudioitextiservices,ivideoitextiservices,ivideoiconferencing,iradioipagingiandicell
ularimobileitelephone.iTheiprivateisectoriparticipationiinitheisectoriwasicarriedioutiiniaiphasedi
manner.iInitiallyitheiprivateisectoriwasiallowediinitheivalueiaddediservices,iandithereafter,iitiw
asiallowediinitheifixeditelephoneiservices.iSubsequently,iVSATiservicesiwereiliberalizediforip
rivateisectoriparticipationitoiprovideidataiservicesitoiclosediuserigroups.

EstablishmentiofiTRAI
Theientryiofiprivateiplayersinecessitatediindependentiregulationiinitheisector;itherefore,itheiTRA
Iiwasiestablishediini1997itoiregulateitelecomiservices,iforifixation/revisioniofitariffs,iandialsoit
oifulfillitheicommitmentsimadeiwheniIndiaijoineditheiWorldiTradeiOrganizationi(WTO)iini19
95.iTheiestablishmentiofiTRAIiwasiaipositiveistepiasiitiseparateditheiregulatoryifunctionifromipo
licy-imakingiandioperation,iwhichicontinueditoibeiunderitheipurviewiofitheiDoT2.
TheifunctionsiallotteditoitheiTRAIiincluded:
a. Toirecommenditheineedianditimingiforiintroductioniofinewiserviceiprovider
b. Toiprotectitheiinterestioficustomersiofitelecomiservices
c. Toisettleidisputesibetweeniserviceiproviders
d. Toirecommenditheitermsiandiconditionsiofilicenseitoiaiserviceiprovider
e. ToirenderiadviceitoitheiCentraligovernmentionimattersirelatingitoitheidevelopmentiofit
elecommunicationitechnologyiandianyiotherimatteriapplicableitoitheitelecommunication
iindustryiinigeneral.

NEWiTELECOMiPOLICYi1999i(NTPi1999):-

Inirecognitioniofitheifactithatitheientryiofitheiprivateisector,iwhichiwasienvisagediduringiNTP9
4,iwasinotisatisfactoryiandiiniresponseitoitheiconcernsiofitheiprivateioperatorsiandiinvestorsiab

22
outitheiviabilityiofitheiribusinessidueitoinonirealizationiofitargetedirevenuesitheigovernmentide
cideditoicomeiupiwithiainewitelecomipolicy.iTheimostiimportantimilestoneiandiinstrumentiofit
elecomireformsiiniIndiaiisitheiNewiTelecomiPolicyi1999i(NTPi99).iTheiNewiTelecomiPolicy,i
1999i(NTP-
99)iwasiapprovedioni26thiMarchi1999,itoibecomeieffectiveifromi1stiAprili1999.Moreover,iconv
ergenceiofibothimarketsianditechnologiesirequiredirealignmentiofitheiindustry.iToiachieveiIndi
a’sivisioniofibecomingianiITisuperpowerialongiwithidevelopingiaiworldiclassitelecomiinfrastru
ctureiinitheicountry,ithereiwasiaineeditoidevelopiainewi telecom
policyiframework.iAccordingly,itheiNTPi1999iwasiframediwithitheifollowingiobjectivesiandit argets:
• Availabilityiofiaffordableiandieffectiveicommunicationiforicitizensiwasiatitheicoreiofith
eivisioniandigoaliofitheinewitelecomipolicy
• Provideiaibalanceibetweeniprovisioniofiuniversaliserviceitoialliuncoverediareas,iincludin
giruraliareas,ianditheiprovisioniofihighleveliservicesicapableiofimeetingitheineedsiofitheiecon
omy
• Encourageidevelopmentiofitelecommunicationifacilitiesiiniremote,ihillyianditribaliareasio
fitheination
• ToifacilitateiIndia’sijourneyitoibecomingianiITisuperpoweribyicreatingiaimoderniandieff
icientitelecommunicationiinfrastructureitakingiintoiaccountitheiconvergenceiofiIT,imedia
,itelecomiandiconsumerielectronics
• ConvertiPCOs,iwhereverijustified,iintoipublicitelephoneiinformationicentersihavingimult
imediaicapabilityisuchiasiISDNiservices,iremoteidatabaseiaccess,igovernmentiandicomm
unityiinformationisystemsietc.
• Toibringiaboutiaicompetitiveienvironmentiinibothiurbaniandiruraliareasibyiprovidingiequa
liopportunitiesiandileveliplayingifieldiforialliplayers
• Providingiaithrustitoibuildiworldclassimanufacturingicapabilitiesiandialsoistrengtheniresearchi
andidevelopmentieffortsiini theicountry
• Achieveiefficiencyianditransparencyiinispectrumimanagement
• Protectitheidefenseiandisecurityiinterestsiofitheicountry •
EnableiIndianitelecomicompaniesitoibecomeiglobaliplayers.

Inilineiwithitheiaboveiobjectives,isomeiofitheispecificitargetsiofitheiNTPi1999iwere:

23
 • Makeiavailable,itelephoneionidemandibyi2002iandiachieveiaiteleidensityiofi7%ibyi2005
iandi15%ibyi2010
• Encourageidevelopmentiofitelecomiiniruraliareasibyidevelopingiaisuitableitariffistructure
isoithatiitibecomesimoreiaffordableiandibyialsoimakingiruralicommunicationimandatoryif
oriallifixediserviceiplayersiandithusioAchieveiairuraliteleidensityiofi4%ibyi2010iandipro
videireliableitransmissioniomediaiinialliruraliareas.

Playersiinitheimarket

• BSNLiisitheimarketileaderiwithiai67.7ipericentishareifollowedibyiMTNLiwithi11.5iperice
ntimarketishare.iNextiisiBhartiiAirteliati10.9%ifollowedibyiTataiandiRelianceiati5%iandi4
.1%irespectively.
• BSNLiasiaicompanyiisigrowingiandishowediannualirevenuesiofiapproximatelyi$4.5ibillio
niasiofi2014.iBSNLiisiservingimoreithani125imillionicustomersiacrossitheicountryiandiis
icatalystiinicheckingitheipriceipointiforitelecomiservices.

• Also,iwithitheigovernmentiintensifyingiitsiruralifocus,ionlyiBSNLicaniturniintoirealityith
einextiwaveiofiruralitelecomipenetration.

• BSNLiisiai100%iCentraliGovernmentientityiandiemployeesiwithiBSNLiareientitleditoig
etisalariesiandiperksiasidecidedibyiGovernmentiofiIndiaiandinotibyiBSNL

• Howeveriboth,iMTNLiandiBSNLiareiplaguedibyidecliningirevenuesicouplediwithihighic
osts.iBSNLihasimassiveiinfrastructure,imanpower,isystems,iandi80ipericentiofilandlinesi
andi90ipericentiofibroadbandiconnectionsiiniIndiaiareioperatedibyiit.

• “VodafoneiisiinvestinginearlyiUS$i3ibillionioveritheinextitwoiyearsiiniIndiaiiniexpandin
giitsinetworkiinfrastructureiandidistributionichanneliinitheicountry,”iasiperiVittorioiCola
o,iCEO,iVodafoneiPlc.
• BlackBerryiplansitoisetiupienterpriseisolutionsicentresitoieducateicorporateicustomersiab
outivariousiBlackBerryiEnterpriseiServicei(BES)i10isolutions.i"Indiaiisioneiofitheifastesti

24
 growingimarketsiinitermsiofismartphoneiandimobileidataiadoption,”isaidiaccordingitoiSuni
liLalvani,iManagingiDirectori(MD),iBlackBerryiIndia.

COMPANYiPROFILE

i RELIANCE
JIO

Jio'siheadquartersiiniRCP,iNaviiMumbai

Formerly • InfoteliBroadbandiService
icalled siLimitedi(2009i-i2013)
• RelianceiJioiInfocommLi
mitedi(2013i-i2015)

Type Subsidiary
Industry Telecommunications
Headquarters NaviiMumbai,Maharashtra,iIndia

25
 Keyipeople SanjayiMashruwallai(Managing
iDirector)
JyotindraiThackeri(HeadiofiIT)
AkashiAmbani(ChiefiofiStrategy)

Mobileitelephony,broadband,iWifi,
Products Routeriandi4GiDataservices

JioiApps

MyJio,iJioChat,iJioPlay,iJioBeats,iJ
ioMoney,iJioDrive,iJioOnDemand,i
JioSecurity,
JioJoin,
iJioMags,JioXpressNews,
Jioneti
WiFi

Parent RelianceiIndustries

Subsidiaries LYF

iiiiiiiWebsite www.jio.com
JioialsoiknowniasiRelianceiJioiandiofficiallyiasiRelianceiJioiInfocommiLimitedi(RJIL),[isianiupco
mingiprovideriofimobileitelephony,ibroadbandiservices,iandidigitaliservicesiiniIndia..
RelianceiJioiInfocommiLimitedi(RJIL),iaisubsidiaryiofiRelianceiIndustriesiLimitedi(RIL),iIndi
a’silargestiprivateisectoricompany,iisitheifirstitelecomioperatoritoiholdipaniIndiaiUnifiediLicen
se.FormerlyiknowniasiInfoteliBroadbandiServicesiLimited(IBSL),iJioiwilliprovidei4Giservi
cesiiioniiiaiiipan-India
leveliusingiLTEitechnology.iTheitelecomilegiofiRelianceiIndustri
esLimited,iitiwasiincorporatediini2007iandiisibasediiniMumbai,iIndia.ItiisiheadquarterediiniNa
viiMumbai.

26
RJILiisisettingiupiaipaniIndiaitelecominetworkitoiprovideitoitheihighlyiunderservicediIndiaimarke
t,ireliablei(4thigeneration)ihighispeediinterneticonnectivity,irichicommunicationiservicesiandivari
ousidigitaliservicesionipaniIndiaibasisiinikeyidomainsisuchiasieducation,ihealthcare,isecurity,ifina
ncialiservices,igovernmenticitizeniinterfacesiandientertainment.iRJILiaimsitoiprovideianytime,ia
nywhereiaccessitoiinnovativeiandiempoweringidigitalicontent,iapplicationsiandiservices,itherebyi
propellingiIndiaiintoiglobalileadershipiinidigitalieconomy.

RJILiisialsoideployingianienhancedipacketicoreinetworkitoicreateifuturisticihighicapacityiinfrast
ructureitoihandleihugeidemandiforidataiandivoice.iIniadditionitoihighispeedidata,ithei4Ginetwor
kiwilliprovideivoiceiservicesifromi/itoinon-RJILinetwork.

RJILiholdsispectrumiini1800iMHzi(acrossi14icircles)iandi2300iMHzi(acrossi22icircles)icapabl
eiofiofferingifourthigenerationi(4G)iwirelessiservices.iRJILiplansitoiprovideiseamlessi4Giservic
esiusingiFDD-LTEioni1800iMHziandiTDD-
LTEioni2300iMHzithroughianiintegratediecosystem.

RelianceiJioi isipartiofithei“BayiOfiBengaliGateway”iCableiSystem,iplanneditoiprovideiconnect
ivityibetweeniSouthiEastiAsia,iSouthiAsiaianditheiMiddleiEast,iandialsoitoiEurope,iAfricaiandi
to
itheiFariEastiAsiaithroughiinterconnectionsiwithiotheriexistingiandinewlyibuilticableisystemsila
nd ingiiniIndia,itheiMiddleiEastiandiFariEasti Asia.
RJIL’sisubsidiaryihasibeeniawardediwithiaiFacilityiBasediOperatoriLicensei(“FBOiLicense”)ii
niSingaporeiwhichiwilliallowiititoibuy,ioperateiandiselliunderseaiand/oriterrestrialifibreiconnec
tivity,isetupiitsiinternetipointiofipresence,iofferiinternetitransitiandipeeringiservicesiasiwelliasi
dataiandivoiceiroamingiservicesiiniSingapore.
R-
Jioiisialsoiinitheiprocessiofiinstallingihundredsiofimonopoles,iunlikeitheiregularirooftopmou
nteditelecomitowersitypicallyiusedibyitelcos,isaiditheicompanyiexecutiveiquotediabove.iMo

27
nopoles,iorigroundbasedimastsi(GBMs),iareiexpecteditoidoubleiupiasistreetilightsiandisurveillanceisy
stems,ian diprovideireal-timeimonitoringiofitrafficiandiadvertisingiopportunities.

Theicompany,iwhichiplansitoibeirollediouticommercialitelecomiserviceioperationsifromiJanuary
,iisicurrentlyiinitheitestingiphaseiforimostiofiitsiofferingsiincludingi4Giservices,iaihostiofimobil
eiphoneiapplicationsiandideliveryiofitelevisionicontentioveriitsifibreiopticinetwork.

io,imeanwhile,ifacesiitsishareiofichallengesiinitermsiofireturnioniinvestmentiandicapturin
gimarketishare.iTheicompany,iaccordingitoiindustryianalysts,iisiexpecteditoispendi$8-
9ibillioniforithei4Girollout.iTheicompanyiwillibattleiforisubscribersiwithileadingitelcosisuchia
siBhartiiAirteliLtd ,iVodafoneiIndiaiPvtiLtdiandiIdeaiCellulariLtd.

TheiDominantiPlayers
 BhartiiAirteli---i23%iMarketiShare
 VodafoneiIndiai---i18%iMarketiShare
 IdeaiCellulari---i15%iMarketiShare
 RelianceiCommunicationsi---i12%iMarketiShare
 BSNLi---i10%iMarketiShare
 Airceli---i8%iMarketiShare
 TATAiInfocommi---i7%iMarketiShare
 Othersi---i7%iMarketiShare
TheiservicesiwereibetailauncheditoiJio'sipartnersiandiemployeesioni27iDecemberi2015ionithe
ieve
ningiofii87thibirthianniversaryiofiilateiDhirubhaiiAmbani,ifounderiofiRelianceiiIndustries.iAs
iofii
30iNovemberi2019,itiisitheilargestimobileinetworkioperatoriiniIndiaianditheithirdilargestimob
ilein etworkioperatoriinitheiworldiwithioveri369.93imillionisubscribers.

Mr.iAkashiAmbaniiisibeingilaunchediinibusinessiasiaichiefiofistrategyiiniRelianceiJIO,involve
diinidayitoidayioperationsiinibusinessioriMs.iIshaiAmbaniiisiinvolvediinibrandingiandimarketin
g.iAnditheikeyipeopleiareiSanjayiMashruwallai(ManagingiDirector),iJyotindraiTackeri(Headiof
iIT).

28
 RelianceiIndustriesiChairmaniiMukeshiAmbaniicommittedianiinvestmentiofiRs.i2,50,000icrores
io
ni"DigitaliIndia"iandisaidiheiexpecteditheigroup'siinitiativesiunderiitiwillicreateioveri5,00,000idir
ectiandiindirectijobs.
"DigitaliIndiaiasicompanyihasiseeniempowersithemitoifulfilitheiriaspirations.RelianceiJIOihasiin
vestedioveriRs.i2,50,000icroresiacrossitheiDigitaliIndiaipillars,"iAmbaniisaid,iadding:i"IiestimateiR
eliance'si'DigitaliIndia'iinvestmentsiwillicreateiemploymentiforioveri5,00,000ipeople.i"iAmbaniis
aiditheilaunchiofiDigitaliIndiaiinitiativeiwasiaimomentousioccasioniinianiinformationiageiwherei
digitizationiwasichangingitheiwayioneilives,ilearns,iworksiandiplays.iIticanitransformitheilivesiof
ibillioniIndiansiusingitheipoweriofidigitalitechnology.Andiasiwelliasi"Soi80ipercentiofithei1.3iiiii
iiibillioniIndiansiwillihaveihighspeed,imobileiInternet.iAndibyi2017,icompanyiwouldicoveri90ipercent.
iAndibyi2018,ialliofiIndiai wouldibeicoveredibyithisidigitaliinfrastructure,".

HISTORY

IniJunei2010,iRelianceiIndustriesi(RIL)iboughtiai96%istakeiiniInfoteliBroadbandiServicesiLimi
te di(IBSL)iforiRsi4,800cr.iAlthoughiunlisted,iIBBLiwasitheionlyifirmitoiwinibroadbandispectrum
iinialli22izonesiiniIndiaiinithei4Giauctionithatitookiplaceiearlierithatiyear.LatericontinuingiasiRI
L'sitelecomisubsidiary,iInfoteliBroadbandiServicesiLimitediwasirenamediasiRelianceiJioiInfoco
mmiLimitedi(RJIL)iiniJanuaryi2013.
Acquisitioni&iSubsidiaries:
AcquirediInfoteliBroadbandiServicesiLimitediini2010.
Technologyi-iRancoreiTechnologiesi ILDi&iNLDi-iInfoteliTelecom.

Agreements:

29
 AniagreementiwithiAscendiTelecomiforitheirimoreithani4,500itowersiacrossiIndia.i(Jun
ei2014)
AniagreementiwithiToweriVisioniforitheiri8,400itowersiacrossiIndia.i(Mayi2014)
AniagreementiwithiATCiIndiaiforitheiri11,000itowersiacrossiIndia.i(Aprili2014)
AniagreementiwithiViomiNetworksiforitheiri42,000itelecomitowers.i(Marchi2014)
AikeyiagreementiforiinternationalidataiconnectivityiwithiBhartiitoiutiliseidedicatedifiberi
pairiofiBharti’sii2iisubmarineicableithaticonnectsiIndiaiandiSingapore.i(Aprili2013)
AgreementsiwithiRelianceiCommunicationsiLimitediforisharingiofiRCOM’siextensiveiint er-
cityiandiintra-cityiopticifiberiinfrastructureiofinearlyi1,20,000ifiber-
pairikilometersiofiopticifiberiandi500,000ifiberipairikilometersirespectivelyi(Aprili2013i/i
Aprili2018),iandiJIOihasi1,70,000iindividualitowers-
theilargestitoweriportfolioiiniIndiaandihadiplanneditoibuildi90,000inewitowersiinifiscaliyeari2
020(endingiMarchi31).
Theitelecomiwillicontinueitoiuseiitsidivesteditoweriassets,iasiitisignediai30yeariagreementitoib
eitheianchoritenantiofibrookfield’sitowers.

Technology:

RelianceiJioiInfocommiisicurrentlyilayingiOFCiacrossitheicountryitoiofferiFiberitoithei
home/premisesi(FTTH).iThisifiberibackboneiwillialsoihelpithemitoicarryihugeiamountio
fidataioriginatedifromitheiri4GinetworkiasiwelliasipubliciWi-Fiinetwork.
RelianceiJioiisideployingiLTE-
TDDitechnologyifori2.3iGHzispectrumiband,iacquirediini2010.
RelianceiJioiwillideployiLTE-
FDDifori1.8iGHzispectrum,iwhichiwilliultimatelyipaveditoirollioutiofiLTEAinetworkiaggrega
tioniofibothitechnologyiandibothispectrumband.
AtipresentiinidifferenticitiesiofiIndiaiRelianceiJioioffersiWi-
Fiiservices.iMostiofitheseicitiesiareiiniGujarat,iwhereiRelianceiIndustriesialsoihaveioneiof
itheilargestipetrorefinery.

30
 Onceicommerciallyilaunched,iJioiusersicanihaveiaccessitoiRelianceiCommunications’i2Gi
&i3Ginetwork.

OPERATIONS
IniJunei2015,iJioiannouncedithatiitiwillistartiitsioperationsiallioveritheicountryibyitheiendiofiyea
r.iHowever,ifourimonthsilateriiniOctoberi2015,itheicompany'sispokesmenisentioutiaipressireleas
eistatingithatitheilaunchiwasipostponeditoitheifirstiquarteriofitheifinancialiyeari2016-
2017.iLateriiniJuly,iaiPILfilediinitheiSupremeiCourtibyianiNGOicalleditheiCentreiforiPubliciInte
restLitigation,throughiPrashantiBhushan,ichallengeditheigrantiofipan-
IndiailicenceitoiJioibyitheiGovernmentiofiIndia.iTheiPILialsoiallegedithatiJioiwasialloweditoipro
videivoiceitelephonyialongiwithiitsi4Gidataiservice,ibyipayingianiadditionalifeesiofijusti165.8icr
orei(US$25imillion)iwhichiwasiarbitraryiandiunreasonable,iandicontributeditoiailossiofi2,284.2ic
rorei(US$340imillion)itoitheiexchequer.
TheiIndianiDepartmentiofiTelecomi(DoT),ihowever,irefutedialliofiCAG'siclaims.iIniitsistatement
,iDoTiexplainedithatitheirulesifori3GiandiBWAispectrumididn'tirestrictiBWAiwinnersifromipro
vidingivoiceitelephony.iAsiairesult,itheiPILiwasirevoked,ianditheiaccusationsiwereidismissed.

BetaiLaunch

Thei4GiservicesiwereilaunchediinternallyitoiJio'sipartners,iitsistaffianditheirifamiliesioni27iDece
mberi2015.iBollywoodiactoriShahiRukhiKhan,iwhoiisialsoitheibrandiambassadoriofiJio,ikickstar
teditheilaunchieventiwhichitookiplaceiiniRelianceiCorporateiParkiiniNaviiMumbai,ialongiwithic
elebritiesilikeimusicianiAiRiRahman,iactorsiRanbiriKapoorandiJavediJaffrey,iandifilmmakeriRajk
umariHirani.Theiclosedieventiwasiwitnessedibyimoreithani35000iRILemployeesisomeiofiwhom
iwereivirtuallyiconnectedifromiaroundi1000ilocationsiincludingiDallasinitheiUS.

PRODUCTi&iSERVICES
RELIANCEiJIOi4GiBROADBAND

Theicompanyihasilaunchediitsi4GibroadbandiservicesithroughoutiIndiaiinitheifirstiquarteriofi201
6ifinancialiyear.ItiwasislateditoireleaseiiniDecemberi2015iafterisomeireportsisaidithatitheicompa
nyiwasiwaitingitoireceiveifinalipermitsifromitheigovernment.MukeshiAmbani,iowneriofiRelianc

31
eiIndustriesiLimitedi(RIL)iwhoseiRelianceiJioiisitheitelecomisubsidiary,ihadiunveiledidetailsiofiJi
o'sifourthgenerationi(4G)iservicesioni12iJunei2015iatiRIL'si41stiannualigeneralimeeting.iItiwilliofferi
datai
andivoiceiservicesiwithiperipheraliservicesilikeiinstantimessaging,iliveiTV,imoviesionidemand,in
ews,istreamingimusic,iandiaidigitalipaymentsiplatform.
Theicompanyihasiainetworkiofimoreithani250,000ikmiofifiberiopticicablesiinitheicountry,ioveri
whichiitiwillibeipartneringiwithilocalicableioperatorsitoigetibroadericonnectivityiforiitsibroadban
diservices.iWithiitsimultiserviceioperatori(MSO)ilicence,iJioiwillialsoiserveiasiaiTVichannelidistribut
oriandiwilliofferitel evision-on-demandioniitsinetwork.

Pan-IndiaiSpectrum
Jioiownsispectrumiini800iMHziandi1,800iMHzibandsiini10iandi6icircles,irespectively,iofitheitot
ali22icirclesiinitheicountry,iandialsoiownsipan-
Indiailicensedi2,300iMHzispectrum.iTheispectrumiisivaliditilli2035.Aheadiofiitsidigitaliservices
ilaunch,iMukeshiAmbani-
lediRelianceiJioienterediintoiaispectrumisharingidealiwithiyoungeribrotheriAniliAmbanibackediRelia
nceCommunications.Theisharingidealiisifori800iMHzibandiacrossisevenicirclesiother
ithanithei10icirclesiforiwhichiJioialreadyiowns.

Relianceijio’sivisioniforiIndiaiisithatibroadbandiandidigitaliservicesiwillinoilongeribeiailuxuryiitem
,Rathericonvertiitiintoiaibasicinecessityithaticanibeiconsumediiniabundanceibyiconsumersian
dismallibusinessesi.TheiinitiativesiareitrulyialignediwithitheiGovernmentiofiIndia'si‘Digital

32
India’ivisioniforiourination.

33
• DigitaliHealthcare

34
 • AffordableiDevices
• JioiDrive
• DigitaliEducation
• DigitaliCurrency
• DigitaliEntertainmentiandisocialiconnectivity

LYFiSMARTPHONES

IniJunei2015,iJioitiediupiwithidomesticihandsetimakeriIntextoisupplyi4Gihandsetsienablediwithi
voiceioveriLTEi(VoLTE)ifeature.iThroughithis,iitiplansitoiofferi4Givoiceicallingibesidesirolling
ioutihighspeediInternetiservicesiusingiaifiberinetwork,iiniadditionitoithei4Giwirelessinetwork.iH
owever,ii
niOctoberi2015,iJioiannouncedithatiitiwouldibeilaunchingiitsiownimobileihandsetibrandinamedi
L YF.
Oni25iJanuaryi2016,itheicompanyilaunchediitsiLYFismartphoneiseriesistartingiwithiWateri1,ith
roughiitsichainiofielectroniciretailioutlets,iRelianceiRetail.Threeimoreihandsetimodelsihaveibee
ni releasedisoifar,inamelyiWateriseries,iEarthiseries,iandiFlameiseries.

FLAMEi6

35
TechnicaliSpecifications

36
MODEL LYFiFLAMEi6

37
CHIPSET Qualcomm®iSnapdragoni210iMSM8905

GENERALiFEATURES OperatingiSystem:iAndroidiLollipopi5.1
SIMiSlot:iDualiSIMi(4G+2G)* Processori(CPU):iQuad-
Corei1.5GHzi,ScreeniSize:i4Inch

PERFORMANCE Chipset:iQuad-Corei1.5GHz
Graphicsi(GPU):iMalii400iMP2@500MHziRA M:i512iMB.
ScreeniResolution:iWVGA,

BATTERY Capacity:i1700imAh,

Talktime:iUpitoi4.5ihoursi(4G)
STORAGEiCAPACITY InternaliMemory:i4iGBiExpandabl eiMemory:iUpitoi32iGB

CONNECTIVITY 4G:iyesi(LTE)

CAMERA FrontiCamerai:i2MPiFixediFocus,iFlashi:iReariLEDiFlash

38
 FLAMEi1

TechnicaliSpecifications
MODEL FLAMEi1

C Qualcomm®iSnapdragon210iMSM8909
HIPSET
GENERALiFEATURES OperatingiSystem:iAndroidiLollipopi5.1
SIMiSlot:iDualiSIMi(4G+2G),Processor:iQuadCorei1.1iGHziScree
niSize:4.5iInch.

PERFORMANCE Graphicsi(GPU):iAdrenoi304i@i409MHz
RAM:i1GB,iScreeniResolution:iFWVGAi480ixi854ipixel

BATTERY Capacity:i2000imAh,iLithiumioniTalktime:iUpitoi8iHoursi(4G
)

STORAGEiCAPACITY InternaliMemory:i8iGB
ExpandableiMemory:iUpitoi32iGB

CAMERA ReariCamerai:i5MPiAutoiFocus
FrontiCamerai:i5MPiFixediFocus,iFlashi:iReariLEDiFlash

CONNECTIVITY 3G:iYes
4G:iYes,iLTEiCAT4
Truei4Gi(LTEiSupport):iVoLTEi(Videoi&iHDiVoiceiCall)

37
WINDi1

Technicalispecifications
MODEL CHIPSET LYFiWINDi1
Qualcomm®SnapdragonTMi410iMSM8
916iOperatingiSystem:iAndroidi5.1iLolli
pop

GENERAL SIMiSlot:iDualiSIMi(4G+2G)
FEATURES Processori(CPU):iQuad-corei1.2iGHz

PERFORMANCE Chipset:iQualcomm®iSnapdragonTMi410iMSM8916
Graphicsi(GPU):iAdrenoi306i@i450iMHz
RAM:i1iGB,ScreeniSizei5iInch,iScreeniResolution:iHD,720x1280pixel

BATTERY Capacity:i2300imAh,iLithiumi-iIoniPolymer
STORAGEiCAPACITYiiiInternaliMemory:i8iGB,16iGB,iExpandableiMemory:iUpitoi64GB

CAMERA ReariCamera:i8iMPiAutoiFocus
FrontiCamera:i5iMP,iFlash:iReariLEDiFlash

CONNECTIVITY 3G:iYes
38
4G:iYes,iLTEiCati4
Truei4Gi(LTEiSupport):iVoLTEi(Videoi&iHDiVoiceiCall)

39
 WINDi5

Technicalispecifications
MODEL WINDi5

CHIPSET MTKi6735P

GENERALiFEATURES OperatingiSystem:iAndroidiLollypopi5.1
SIMiSlot:iDualiSIMi(4G+2G), Processori(CPU):iQuad-corei1.0GHz

PERFORMANCE Chipset:iMTKi6735Pi,iRAM:i1GB
Graphicsi(GPU):iARMi(MaliT720-Mp1)@600iMHz

BATTERY
Capacity:i2000imAh,iLithiumiio
niTalktimei:iUpitoi6.5ihoursi(4G
)

STORAGEi CAPACITY Internalimemory:i8iGB,iExpandableiMemory:Upitoi32iGb

CAMERA ReariCamera:i8iMPiAutoiFocus
FrontiCamera:i5MP,iFlash:iReariFlash
CONNECTIVITY 3G:iYes
4G:iYes,iLTEiCati4
Truei4Gi(LTEiSupport):iVoLTEi(HDiVoiceiCall&ivideoicall)
40

41
WATERi1
Technicalispecifications

MODEL WATERi1

CHIPSET Qualcomm®iSnapdragonTMi615iMSM8939

GENERAL OperatingiSystem:iAndroidiLollipopi5.1.1
FEATURES SIMiSlot:iDualiSIMi(4+2G)i,iProcessori(CPU):iOcta-Corei1.5iGHz
Chipset:iQualcomm®iSnapdragonTMi615iMSM8939
Graphicsi(GPU):iAdrenoi405i@i550iMHz
PERFORMANCE RAM:i2GB,Screeniresolutioni:iFulliHD,i1080xi1920ipixels

BATTERY Capacity:i2600imAH,iLithium-ionipolymer

STORAGEiCAPACITY Internal:i16iGB,Expandable:i32iGB
CAMERA ReariCamerai:i13iMPiAutoiFocu
siFrontiCamerai:i5MPiFixediFoc
us
Flash:iYesi-iBothiFrontiandiRear

CONNECTIVITY 3G:iYes
4G:iYes,iLTEiCati4
42
Truei4Gi(LTEiSupport):iVoLTEi(Videoi&iHDiVoiceiCall)

43
WATERi2

Technicalispecifications

MODEL WATERi2

CHIPSET Qualcomm®iSnapdragoni615iMSM8939

GENERALiFEATURES OperatingiSystem:iAndroidiLollipopi5.0.2
Screenisize:i5iInch,iScreeniResolution:iHD,i1280ixi720ipixels

PERFORMANCE Chipset:iQualcomm®iSnapdragonTMi615iMSM8939
Graphicsi(GPU):iAdrenoi405i@i550iMHz
RAM:i2GB,iProcessori(CPU):iOcta-Corei1.5GHz

BATTERY Capacity:2400mAh,iLithium-ionpolymer

STORAGEiCAPACITY Internalimemory:i16iGB Expandableimemory:i32iGB

CAMERA ReariCamera:i13iMPiAutoiFocus
FrontiCamera:i5MPiFixediFocus,iFlash:iYesi-iReariCamera

CONNECTIVITY 3G:iYes
4G:iYes,iLTEiCati4
Truei4Gi(LTEiSupport):iVoLTEi(Videoi&iHDiVoiceiCall)

44
 WATERi7

Technicalispecifications

MODELiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiWATERi7
CHIPSETiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiQualcomm®iSnapdragoni615iMSM8939
GENERALFEATURES OperatingSystem:ii AndroidLollipop5.1 iiiSIM
Slot: Dual SIM (4G+2G),
iiiiiiiiSensors:GravityioriFingeriprintisensor
PERFORMANCE Chipset:iQualcomm®iSnapdragonTMi615iMSM8939
Graphicsi(GPU):iAdrenoi405i@i550iMHz
RAM:i2GB,iProcessori(CPU):iOcta-corei1.5iGHZ

BATTERY iiCapacity: 3000 mAh,Lithium-ion

polymeriiiiiiiiiTalktime:iUpitoi14ihours i(4G)
STORAGEiCAPACITY Internalimemory:i16iGB

Expandableimemory:Uptoi128iGB
CAMERA ReariCamerai:i13iMPiAutoiFocus
FrontiCamerai:i5MP,iFlashi:iReariLEDiFlash

CONNECTIVITY 3G:iYes
4G:iYes,iLTEiCati4
Truei4Gi(LTEiSupport):iVoLTEi(Videoi&iHDiVoiceiCall)
EARTHi2

45
 Technicalispecifications

MODEL EARTHi2

CHIPSET QualcommSnapdragoni615iMSM8939

GENERALiFEATURES OperatingiSystem:iAndroidiLollipopi5.1.1
: SIMiSlot:iDualiSIMi(4G+2G)
Octaicorei1.5iGHZ,iSensors:ProximityioriLightisensor

PERFORMANCE Chipset:iQualcomm®iSnapdragonTMi615iMSM8939
Graphics:i(GPU):iAdrenoi405i@i550iMHz
RAMi:i3iGB,ScreeniSize:i5.5iInch,ScreeniResolution:iFulliHD

BATTERY Capacity:i3500imAh,iLithiumionipolymeriTalktime:iUpitoi14ihoursi(4
G)

STORAGE Internal memory: 32

GBiExpandableimemory
:Uptoi64iGB
CAMERA ReariCamerai:i15iMPiAutoiFocus
FrontiCamerai:i5MP,iFlashi:iReariLEDiFlash

CONNECTIVITY 3G:iYes,i4G:iYes)i,iVoLTEi(Videoi&iHDiVoiceiCall
JIOiPHONE

46
 Technicalispecifications

MODEL JioiPhone

CHIPSET Qualcomm®iSnapdragon210iMSM8909

GENERALiFEATUR OperatingiSystem:iKAIiOS
ES SIMiSlot:i1i(4G/LTE),Processor:iQuadCorei1.1iGHziScreeniSize:2.4
0iInches.

PERFORMAN Graphicsi(GPU):iAdrenoi304i@i409MHz
CE RAM:i512MB,iScreeniResolution:i240*320ipixels

BATTERY Capacity:i2000imAh,iLithiumioniTalktime:iUpitoi8iHoursi(4G
)

STORAGEiCAPACI InternaliMemory:i4iGB
TY ExpandableiMemory:iUpitoi128iGB

CAMERA ReariCamerai:i2megapixeliFrontiCamerai:i0.3 -megapixel

iiCONNECTIVIT iiii3G:iYes,i4G:iYesi),iLTEiCAT4,VoLTEi(Videoi&
Y

47
48
 JionetiWiFi
Prioritoiitsipan-
Indiailaunchiofi4Gidataianditelephonyiservices,iJioihasistartediprovidingifreeiWiFihotspotiservi
cesiinicitiesithroughoutiIndiaiincludingiAhmedabadandiSuratiniGujarat,Indore,iJabalpur,iDewas
andiUjjaininiMadhyaiPradesh,iselectilocationsiofiMumbaiiniMaharashtra,KolkatainiWestiBenga
l,LucknowiniUttariPradesh,iBhubaneswariniOdisha,MussoorieiniUttarakhand,iCollectorate'siOff
i
ceiiniMeerut,iandiatiMGiRoadiiniVijayawadaamongiothers.title=RelianceiJioirollsioutiwifiiservi
ceiatiIPisigraiMalliiniVaranasiiamongiothers.
IniMarchi2016,iJioistartediprovidingifreeiWi-
Fiinternetitoispectatorsiatisixicricketistadiumsihostingithei2016iICCiWorldiTwenty20matches.iJi
o
netiwasimadeiavailableiiniWankhedeStadium(Mumbai),iPunjabiCricketiAssociationiISiBindraiS
t
adium(Mohali),iHimachaliPradeshCricketiAssociationiStadium(Dharamshala),iChinnaswamyiSt
adium(Bengaluru),iFeroziShahKotla(Delhi),iandiEdeniGardens(Kolkata)iiniIndia.

Jioiapps
IniMayi2016i,iJioilaunchediaibundleiofimultimediaiappsioniGoogleiPlayiasipartiofiitsiupcoming
i4Giservices.iWhileitheiappsiareiavailableitoidownloadiforieveryone,iaiuseriwillirequireiaiJioiSI
Mcardtoiuseithem.iAdditionally,imostiofitheiappsiareiinibetaphase.iFollowingiisiailistiofiapps:
• MyJioi-iManageiJioiAccountiandiDigitaliServicesiassociatediwithiit
• JioPlayi-iAiliveiTVichanneliservice
• JioOnDemandi-iAnionlineiHDivideoilibrary
• JioChatiMessengeri-iAniinstantimessagingi app
• JioBeatsi-iAimusiciplayer
• JioJoini-iAiVoLTEiphoneisimulator
• JioMagsi-iE-readeriforimagazines
• JioXpressNewsi-iAinewsiandimagazineiaggregator
• JioSecurityi-iSecurityiapp
• JioDrivei-iCloud-basedibackupitoo
• JioMoneyiWalleti-iAnionlineipayments/walletiapp.
JIOiMIFIiWIFIiROUTER

JIOiPREVIEWiOFFER FORiHPiLAPTOPS:

49
 3iMonthsiFreeiUnlimitedi4GiInterneti(Connectediwithi31iDevices)
3iMonthsiFreeiUnlimitediCallingi(Atianyinetwork)
3iMonthsiFreeiUnlimitediSMS
LifeitimeiRoamingiFreei(AlliIndia)
RegistrationiiniE-mailiisicompulsory
AvailableiiniRelianceistoreiandiDigitaliminiiexpressistore.
JIOiPREVIEWiOFFERi (JPO)

3iMonthsiFreeiUnlimitedi4GiInternetiiniLYFismartphonesiandiothersialli4
Gismarthphonesi(Samsung,iMicromax,iKarbon,iLava,iHTC,iGioniietc.)

3iMonthsiFreeiUnlimitediCallingi(Atianyinetwork)

3iMonthsiFreeiUnlimitediSMS

LifeitimeiRoamingiFreei(AllioveriIndia)

2iYearsiWarrantyi(LYFihandsetsionly)

BrandingiandiMarketing
OniDecemberi24,i2015,iBollywoodiactoriShahiRukhiKhaniwasiappointediasiJio'sibrandia
mbassador.

50
 CHAPTER-4

DATAiANALYSIS
ANDiINTERPR
ETATION

TABLE-4.1

 AGE

Age No.iofirespondents %iofirespondents

20-25 53 62.36%

51
 26-30 10 11.76%

31-35 14 16.47%

Abovei36 08 9.41%

INTERPRETATION:
• 62.36%iofitheirespondentsiareibetweenitheiageigroupi20i–i25.
• 11.76%iofitheirespondentsiareibetweenitheiageigroupi26i–i30.
• 16.47%iofitheirespondentsiareibetweenitheiageigroupi31i–
i35.

• 9.41%iofitheirespondentsiareiabovei36iyearsiofiage.

CHART-4.1

 AGE

52
 AGE
60

50

40

30

20

10

20-25
26-30
31-35
Above36

20-25 26-30 31-35 Above36

NO.OFiRESPONDENTS 53 10 14 8

TABLE-4.2
 OCCUPATION

Occupation No.iofirespondents %iofirespondents

Students 42 49.41%

53
 Businessiman 15 17.65%

Privateiemployees 20 23.52%

Govt.iemployees 08 9.42%

INTERPRETATION:
• 49.41%iofitheirespondentsiareiStudents.
• 17.65%iofitheirespondentsiareiBusinessmen.
• 23.52%iofitheirespondentsiareifromiPrivateiemployees.

• 9.42%iofitheirespondentsiareiGovt.iemployees.

CHART-4.2

 OCCUPATION

54
 OCCUPATION
45

40

35

30

25

20

15

10

0
Students
Bussinessima
n Privateiemployee
Govt.iEmployee

Students Bussinessiman Privateiemployee Govt.iEmployee

NO.iOFiRESPONDENTS 42 15 20 8

TABLE-4.3
 ANDROIDiMOBILEiPHONEiUSERS.

Mobileiusers No.iofirespondents %iofirespondents

Yes 85 100%

No 0 0%

55
INTERPRETATION:
• 100%iofitheirespondentsiareiMobileiusers.

CHARTi:i4.3
 ANDROIDiMOBILEiPHONEiUSERS

56
 ANDROIDiMOBILEiPHONEiUSERS

90

80

70

60

50

40

30

20

10

Yes

No

Yes No
NO.OFiRESPONDENTS 85 0

TABLE-4.4
 AWARNESSiABOUTiRELIANCEiJIO.

Awareness No.iofirespondents %iofirespondents

Yes 82 96.4%

57
 No 3 3.6%

INTERPRETATION:
• 96.4%iofirespondentsiareiawareiaboutiRelianceiJIO.
• 3.52%iofirespondentsiareinotiawareiaboutiRelianceiJIO

CHART-4.4

 AWARNESSiABOUTiRELIANCEiJIO.

58
 AWARENESSiABOUTiRELIANCEiJIO

90
80

70
60
50
40
30
20
10
0
Yes
No

Yes No
NO.OFiRESPONDENTS 82 3

TABLE:4.5

 AVERAGEiMONTHLYiEXPENDITUREiONiMOBILEi(iniRS).

Expenditurei(Rs) No.iofirespondents %iofirespondents

Rs100-Rs200 26 24.70%

Rs200-Rs300 22 30.5%
22.35%
Rs300-Rs400 18

59
 AboveiRs500 4 22.3%

INTERPRETATION:
• 24.7%iofirespondentsiareimonthlyiexpenditureionimobile.
• 30.5%iofirespondentsiareimonthlyiexpenditureionimobile.
• 22.35%iofirespondentsiareimonthlyiexpenditureionimobile.

• 22.3%iofirespondentsiareimonthlyiexpenditureionimobile.

CHART-4.5

 AVERAGEiMONTHLYiEXPENDITUREiONiMOBILEi(iniRS).

60
 MONTHLYiEXPENDITURE
30

25

20

15

10

0
RS100-200
RS200-300
RS300-400
Abovei500

RS100-200 RS200-300 RS300-400 Abovei500

NO.OFiRESPONDENTS 21 26 19 19

TABLE:4.6
 KNOWiABOUTiRELIANCEiJIO.

Sources No.iofirespondents %iofirespondents

Newsipaper 17 20%

Advertisement 43 50.5%

Mouthipublicity 21 24.7%

Hoarding 4 4.7%

61
 INTERPRETATION:
• 20%iofirespondentsiareiknownibyiNewsipaper.
• 50.5%iofirespondentsiareiknownibyiAdvertisement.
• 24.7%iofirespondentsiareiMouthipublicity.
• 4.7%iofirespondentsiareiHoardings.
CHART-4.6

 KNOWiABOUTiTHEiSOURCESiTOiCAMEiRELIANCEiJIO.

KNOWiABOUTiTHEiSOURCESiTOiCAMEiRE
LIANCEiJIO.
45

40

35
30
25
20
15
10
5
0
Newsipaper
Advertisement
Mouthipublicity
Hoardings

Newsipaper Advertisement Mouthipublicity Hoardings

NO.OFiRESPONDENTS 17 43 21 4

62
 TABLEi:i4.7

 USINGiTIMEiOFiRELIANCEiJIOiSERVICES.

Users No.iofirespondents %iofirespondents

Lessithanioneimonth 8 9.4%

2-6imonths 25 29.4%

6-12imonths 20 23.5%

Moreithani1year 32 37.64%

INTERPRETATION:
• 9.4%iofirespondentsiareiuseriof
• 29.4%iiofiirespondentsiareiuseriofi2-3imonths.
• 23.5%iiofiirespondentsiareiuseriofi4-5imonths.
• 37.64%iofirespondentsiareiNoniuser.
CHART-4.7

 USINGiTIMEiOFiRELIANCEiJIOiSERVICES.

63
 USINGiTIMEiOFiRELIANCEiJIOiSERVICES.

35

30

25

20

15

10

0
Lessithani1-
month 2-6i month
6-12imonth
Moreithani1
iyear

Lessithani1-month 2-6imonth 6-12imonth Moreithani1iyear

NO.OFiRESPONDENTS 8 25 20 32

TABLEi:i4.8

 FEATUREiOFiRELIANCEiJIOiCONVINCEDiINiCUSTOMER.

Convincingifactor No.iofirespondents %iofirespondents

Connectivity 29 34.1%

Scheme 37 43.5%

Advertisement 13 15.29%%

Goodwill 6 7.05%

64
INTERPRETATION:
• 34.1%iofirespondentsiareiconvincediwithiconnectivity.
• 43.5%iofirespondentsiareiconvincediwithischeme.
• 15.29%iofirespondentsiareiconvincediwithiAdvertisement.
• 7.05%iofirespondentsiareiconvincediwithigoodwill.

CHART-4.8
 FEATURESiOFiRELIANCEiJIOiCONVINCEDiINiCUSTOMER.

65
 FEATURESiOFiRELIANCEiJIOiCONVINCEDi
INiCUSTOMER.
40

35

30

25

20

15

10

0
Connectivity
Schemes
Advertisement
Goodiwill

Connectivity Schemes Advertisement Goodiwill

NO.OFiRESPONDENTS 16 28 3 38

TABLEi:i4.9
 LIKEiMOSTiWHILEiUSINGiTHEiRELIANCEiJIOiSERVICES.

Services No.iofirespondents %iofirespondents

Dataiservices 43 50.5%

Callirate 7 8.2%

Networkicoverage 31 36.4%

66
Valueiaddediservices 4 4.70%

INTERPRETATION:
• 50.5%iofirespondentsiareiinifavouriofiDataiservices.
• 8.2%iofirespondentsiareiinifavouriofiCallirates.
• 36.4%iofirespondentsiareiinifavouriofiNetworkicoverage.
• 7.14%iofirespondentsiareiinifavouriofiValueiaddediservices.

CHART-4.9

 RELIANCEiJIOiSERVICES.

67
 RELIANCEiJIOiSERVICES
45

40

35

30

25

20

15

10

0
Dataiservice
Callirate
Network
coverage Value-
Addediser
vice

Dataiservice Callirate Networkicoverage Value-Addediservice

NO.OFiRESPONDENTS 43 7 31 4

TABLEi:4.10

 CUSTOMERiCHOOSEiTHISiSERVICE.

Chooseitheiservice No.iofirespondents %iofirespondents

Callingiservices 16 18.8%

Dataiservices 28 32.9%

68
 Smsiservices 3 3.5%

Alliservices 38 44.7%

INTERPRETATION:
• 18.8%iofirespondentsiareichosenitoiUnlimitedicallingiservices.
• 32.9%iofirespondentsiareichosenitoiUnlimitediDataiservices..
• 3.5%iofirespondentsiareichosenitoiUnlimitediSmsiservices..
• 44.7%iofirespondentsiareichosenitoiAlliservices.

CHARTi:i4.10

 CUSTOMERiCHOOSEiTHISiSERVICE

69
 CUSTOMERiCHOOSEiTHISiSERVICE
40

35

30

25

20

15

10

0
Calliservices
Dataiservices Smsi services
Alliservices

Calliservices Dataiservices Smsiservices

Alliservices
NO.OFiRESPONDENTS 16 28 3 38

TABLE-4.11

 CALLiATiCUSTOMERiCARE.

Calliaticustomericare No.iofirespondents %iofirespondents

Yes 53 62.3%

70
 No 32 37.6%

INTERPRETATION:
• 62.3%iofirespondentsiareicalliaticustomericare.
• 37.6%iofirespondentsiareididn’ticalliaticustomericare.

CHART-4.11

 CALLiATiCUSTOMERiCARE

71
 CALLiATiCUSTOMERiCARE

60

50

40

30

20

10

Yes

No

Yes No
NO.OFiRESPONDENTS 53 32

TABLE-4.12

 OFTENiTOiCALLiATiCUSTOMERiCARE

Customericall No.iofirespondents %iofirespondents

Daily 0 0%

Onceiiniweek 6 7.05%

72
 Onceiinimonth 19 22.3%

Rarely 60 70.5%

INTERPRETATION:
• 0%iofirespondentsiareimadeicallicustomericareidaily.
• 7.05%iofirespondentsiareimadeicallicustomericareiweekly.
• 22.3%iofirespondentsiareimadeicallicustomericareimonthly.
• 70.5%iofirespondentsiareimadeicallicustomericareirarely.
CHART-4.12
 OFTENiTOiCALLiATiCUSTOMERiCARE

73
 OFTENiTOiCALLiATiCUSTOMERiCARE
60

50

40

30

20

10

0
Daily
Onceiiniweak
Onceiinimont
h Rarely

Daily Onceiiniweak Onceiinimonth Rarely

NO.OFiRESPONDENTS 0 6 19 60

TABLEi-4.13
 REASONiFORiCALLiCUSTOMERiCARE

Reason No.iofirespondents %iofirespondents

Valueiaddediservices 6 7.05%

Schemes 22 25.8%

Complaints 34 40%

Queries 23 27.05%

74
 INTERPRETATION:
• 7.05%iofirespondentsiareimadeicalliforivalueiaddediservices.
• 25.8%iofirespondentsiareimadeicalliforinewischemes.
• 40%iofirespondentsiareimadeicalliforicomplaints.
• 27.05%iofirespondentsiareimadeicalliforiotheriqueries.

CHART-4.13
 REASONiFORiCALLiCUSTOMERiCARE
REASONiFORiCALLiCUSTOMERiCARE

75
 35

30

25

20

15

10

0
Value-added
service Information
regardinginew Compliance
scheme
Otheriqueries

Information
Value-addediservice regardinginew Compliance Otheriqueries
ischeme
NO.OFiRESPONDENTS 6 22 34 23

TABLEi-4.14

12.iWhatishouldibeiimprovediiniRelianceiJIOiservices

76
 Improvement No.iofirespondents %iofirespondents

ImproveiiniNetwork 40 47.05%
icoverage

Removeicallingiconges 16 18.8%
tion

UpgradeiiniAndroidiv 09 10.5%
ersion

Others 20 23.5%

INTERPRETATION:
• 47.05%iofirespondentsiareidissatisfiediwithipoorinetworkicoverage.
• 18.8%iofirespondentsiareidissatisfiediwithicallidrop.
• 10.5%iofirespondentsiareidissatisfiediwithioldiversion.
• 23.5%iofirespondentsiareidissatisfiediothers.

CHART-4.14

 SHOULDiIMPROVEDiINiJIOiSERVICES

77
 TABLEi-4.15

 LIKEiTOiRECOMMENDiOTHERS

Recommendation No.iofirespondents %iofirespondents

87.05%
Yes 74

No 11 12.9%

78
 INTERPRETATION:

• 87.05%iofirespondentsiareirecommendediothers.
• 12.9%iofirespondentsiareinotirecommendediothers.

CHART-4.15

 LIKEiTOiRECOMMENDiOTHERS

79
 LIKEiTOiRECOMMENDiOTHERS

80

70

60

50

40

30

20

10

0
Yes

No

Yes No
NO.OFiRESPONDENTS 74 11

TABLE-4.16

 RELIANCEiJIOiSERVICESiONiBASISiOFiCONSUMERiBUYINGiBEHAVIOUR.

Services HighlyiD Dissatisfied Neutral Satisfied HighlyiSati

issatisfied sfied

Networkicov
erage

80
Dataiservice

Callingiservice

Valueiadded
iservices

Customericare

Newischemesian
dioffers

TABLE-4.17
 CONSUMERiBUYINGiBEHAVIOURiLEVEL

SatisfactioniLevel No.iofirespondents %iofirespondents

Highlyidissatisfied 4 4.7%

Dissatisfied 1 1.1%

Neutral 10 11.7%

Satisfied 52 61.1%

81
HighlyiSatisfied 18 21.1%

INTERPRETATION:
• 4.7%iofirespondentsiareihighlyidissatisfiediRelianceiJIOiservice.
• 1.1%iofirespondentsiareidissatisfiediRelianceiJIOiservice.
• 11.7%iofirespondentsiareineutraliRelianceiJIOiservice.
• 61.1%iofirespondentsiareisatisfiediRelianceiJIOiservice.
• 21.1%iofirespondentsiareihighlyisatisfiediRelianceiJIOiservice.

82
 CHARTi-i4.17

 SATISFACTIONiLEVEL

Satisfaction Level

60

50

40

30

20

10

0
Highly Dissatisfie Neutral Satisfied Highly
Dissatisfie d Satisfied
d
No.Of respondents 4 1 10 52 18

83
 CHAPTER-5
iFINDINGS
Theifollowingiareitheifindingsiofitheistudy.
1. Whileiconductingitheisurvey,iIifoundithatimostiofi94.1%irespondentsiareisatisfiediwithiRel
ia
nceiJIO,iandi5.9%iofirespondentsiareinotisatisfied.iBecauseistillitheyihaveinetworkiproble
mi inideepiruraliareas.
2. Theimajorityiofirespondentiareicameifromitheiageiofi20itoi25iyears.
3. RelianceiJIOihasiwideimarketicapturediiniTrichy.iLYFihandsetsiareihighlyidemandediinith
ei marketibyiitsicustomers.
4. MostiofitheicustomersiareipreferreditoibuyiandiutilizeitheiLYFihandsetsibecauseiitsideman
dii siveryihighiinitheiareaiofiTrichy.
5. iCustomersiareisatisfiedithei4Giunlimitediservicesiasicomparisonitoiothersiservices.
6. RelianceiJIOiisitheimarketileaderiiniTrichyiareas,iallitheicustomersiareipreferrediitsiproduct
si&i service.
7. RelianceiJIOiisienhanceditheipotentialimarketishareiiniTrichy.
8. HighlyicompetitioniamongiotherimobilesiSamsung,iRedmi,iHTC.iButiLYFihandsetsiareim
or eipreferredibyitheicustomers.
9. WideinetworkicoverageiisiavailableiiniTrichyiareas.
10. TheimainireasoniforitheipreferiRelianceiJIOiisidueitoispeedinetwork.
11. Theioverallisatisfactionioficustomeribasedionitheinetworkispeediandicalliroaming.
12. TheiuniquenessiofitheiRelianceiJIOinetworkiasiaicompareitoiotherinetworksibetterisatisfact
io niinicustomers.
13. LYFihandsetsiareihighlyisellingiproductsiiniTrichyimarkets.iBecauseiunlimitedi4Gischeme
siareiconsideredibyicustomers.
14. BasedionitheioveralliexperienceiwithiRelianceiJIOicustomeriareifullyisatisfiediwithith
eiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiservicesiandiothericommodities.

AtilastiiticanibeisaidithatithereiareiailotiofiscopeiofiRelianceijioimarketiininearifuture.i

SUGGESTIONS
1. SpreadioutitheiadvertisementsiaboutiRelianceiJIOiinideepiruraliareas.

84
2. ReplenishitheiproductsioniRetailer’sishopionirightitime,iwhereiitiisilacking.

3. Remove(exterminate)itheiproblemioficallingicongestioni&icallidrop.

4. MakeitheiadvertisementiofiRelianceiJIOibyiputtingihoardings,iboards,ipostersiandineoni
(electric)isigniboardsiinieveryiareas.iItishouldibeihighlightedipunchilinei”LYFiDEKHOiLY
FiJAISI”.

5. GetitheifeedbackifromiexistingicustomersiaboutiRelianceiJIOianditakeitheireferenceifo
rimakinginewicustomers.

6. Weishoulditryibuildingiaigoodirelationshipiwithialliretailers,ipraise,irecognitioni&ihon
ourioniseveralioccasioniforiouriretailersiwouldihelpiailot.

7. TheicustomericareipeopleiandialsoiemployeesiiniRelianceiJIOishoulditryitoiconveyiiibr
andiRelianceiJIOiwhileitalkingitoipeople.

8. Enhanceitheimarketipenetrationi&isharesiinieveryimarketiandigiveitheihighicompetitionit
oiothersicompany.

CONCLUSION

RelianceiJIOihasibecomeiaiveryisuccessfulibrandiiniIndiai&iprovidingiconsumeribuyingibehavi
ouriiisitoibeithereimainimotive.iItiprovidesiivoiceicallingiandidailyidataiservicesi&idailyi100iS
MSionitheimoveiasipeopleiareimoreidependentioniitiinitheiridailyilivesilikeiwideinetworkicove
r
ageiandigoodi4Giservices.Becausei3Giservicesiwasiunableitoimeetiouticustomerineedsiandiwa
n ts.That’siwhyi4GihasibeenievolvediforiIndianicustomers.

85
 RelianceiJIOipossessesicongestionifreei&iwideinetworkicoverage,iattractivei4Gischemesi&icus
tomeriservicesiasiwelliasilifetimeiroamingifreeiservices.

Providingiconsumeribuyingibehaviouriisitheimosticrucialistepiofitheicompanyiasitheyiareitoibei
satisfiediandiprovidesiInternetiaccessionitheimoveisuchiasiWideinetworkicoverageiandigoodi4G
iservicesiasitheyiareiimportantianditechnologyiadvancedistuffirequiredibyialmostieverybodyiinit
oday’sienvironment,
RelianceiJIOiisiaihomeibrandicompanyiandiaiveryiemergingibrandiiniIndiaiandiwillibeisuccessf
u
liinioverseasimarketiiniupcomingiyears.iItipossessesicongestionifreei&iwideinetwork,iattractivei
4Gischemesi&icustomeriservicesitoicoverioneiofitheiwidestiareas.

Fromitheidetailsiiticanibeiconcludedithati80%iofiRelianceiJIOiusersipreferreditoiremainiwithiRe
lianceiJIOiandifullyisatisfied.iAlsoigoodinumberioficustomersiwhoiareiwillingitoiswitchifromith
eirirespectiveisubscribersishowediinterestiiniRelianceiJIO.iRelianceiJIOiisicapturingitheiwideiar
eaiofiIndianimarketsiincreasinglyidayibyiday.iHence,itheseistatisticsiimplyiaibrightifutureiforith
ei
company.iIticanibeisaidithatiininearifuture,itheicompanyiwillibeiboomingiinitheitelecomiindustr
y.

BILBIOGRAPHY
ReferrediBooks:
 Kothari.iC.Ri(2004):iResearchiMethodologyiMethodsi&iTechniques‟,iNewiAg
eiInternationaliPublishers,iNewiDelhi,i2ndiEdition.

86
  PrinciplesiofiMarketingi–PhilipiKotleri&iKevinikellerieditioni12
 MarketiResearchi–iD.D.iSharma
 ResearchiMethodologyi–iC.R.iKothari 
Booksi&imagazineionimobileicommunication-KamiliSh.iZigangirov.

Articles:
 MukeshiAmbani'ssoniAkashiAmbaniijoinsiRelianceiIndustries;ibeginsiat
itelecomarmiRelianceiJio,TheiEconomiciTimes
 RelianceiJioiInfocommilaunchesi4Giservicesiforiemployees,iTheiEconomic
iTimes,iDecemberi27,i2015,iretrievediDecemberi29,i2015
 RelianceiIndustriesibuysi95%istakeiiniIBnfoteliBroadbandiforiRsi4,80
0icr,TheEconomiciTimesBusinessiLine
 RelianceiJioiemployeesitoigetifreebies,idiscountioni4Giservice,iGadgetsi360i
-iNDTV,iDecemberi25,i2015,iretrievediDecemberi29,i2015
 RelianceitoilaunchiJioibyiDec,isettoikickioffipricingiwar,iBusinessiStandard

WebiSites:
www.JIO.comiwww

.MYLYF.comiwww.

google.comiwww.wi

kipedia.com

AiSTUDYiONiCONSUMERiBUYINGiBEHAVIOURiTOWARDSiRELIAN
CEiJIOiWITHiSPECIALiREFERENCEiTOiVARANASI
Questionnaire
NAME:---------------------------------------------
AGE:--------------------------GENDER:i-------------
OCCUPATION:--------------------------------- MOBILEiNO:i----------------------
--------------
ADDRESS:i----------------------------------------

87
 1. DoiyouihaveianiAndroidimobileiphone?
a) Yes b)iNo
2. AreiyouiawareiaboutiRelianceiJIO?
a) Yes b)iNo
3. Whatiisiyouriaverageimonthlyiexpenditureionimobilei(iniRS)
?ia)iRs100-Rs200 b)iRs200-Rs300 c)iRs300-Rs400
d)iAboveiRs500
4. FromiwhichisourceiyouicameitoiknowiaboutiRelianceiJIO?
a) Newspaper b)iAdvertisement
c)iMouthipublicity d)iHoardings
5. SinceihowilongiyouiareiusingiRelianceiJIOi services?
a) Lessithanione-month b)i2-6imonths
c)i 6-12imonths d)iMoreithani1iyear
6. WhichifeatureiofiRelianceiJIOiconvincediyouitoiuseithis?
a) Connectivity b)iSchemes
c)iAdvertisement d)iGoodiwill
7. WhichiserviceidoiyouilikeimostiwhileiusingitheiRelianceiJIOi services?
a) Dataiservices b)iCallirate
c)iNetworkicoverage d)iValue-addediservices

8. Whyididiyouichooseithisiserviceiprovider?
a) Callingiservices b)iDailyidataiservices
c)iSMSiservices d)iAlliservices
9. Doiyouicalliaticustomericare?
a) Yes b)iNo
10. IfiYes,ihowiofteniyouicalliaticustomericare?
1.iDaily 2.iOnceiiniweek
3.iOnceiinimonth 4.iRarely
11. Foriwhatireasonidoiyouicallicustomericare?
a) Value-addediservices b)iInformationiregardinginewischemes
c)iComplaints d)iOtheriqueries
12. WhatishouldibeiimprovediiniRelianceiJIOiservices
a) ImproveiiniNetworkicoverage b)iRemoveicallingicongestion
c)iUpgradeiiniAndroidiversion d)iOthers
13. Wouldiyouilikeitoirecommendiothers?
a) Yes b)iNo
14. RateitheifollowingiRelianceiJIOiservicesionitheibasisiofiyourisatisfaction?i(Tick)

Services HighlyiDis Dissatisfied Neutral Satisfied Highlyi

satisfied Satisfied

88
Network
icoverag e

Dataiservice

Callingiservice

Valueaddediservic
es

Customericare

Newischemesian
dioffers

15. AreiyouisatisfiediwithiRelianceiJIOiservices?
a) Highlyidissatisfied b)iiDissatisfied c)iNeutral
d)i Satisfied e)iHighlyisatisfied

89
94